Message Report
Your Key to Understanding, Optimizing, and Elevating your Messaging Strategy
Last updated
Your Key to Understanding, Optimizing, and Elevating your Messaging Strategy
Last updated
The Message Report stands as a vital hub for evaluating the efficacy of communication strategies. This comprehensive report encapsulates essential data, including audience targeting, delivery success, user engagement metrics, and conversion statistics, offering a consolidated overview of the performance of messaging campaigns. Through detailed analytics and intuitive visualizations, the Message Report provides actionable insights, enabling users to gauge the impact of their communication efforts, identify trends, and make informed decisions for optimizing future campaigns. It serves as an indispensable tool for organizations seeking a nuanced understanding of how their messages resonate with audiences and drive desired outcomes.
There are three main sections in a message report as Push Summary, View Message Details and Further Analysis, which also has subtitles Performance, Heatmap, Conversion and Event Insight. In this guide you'll find detailed information about each section. Let's discover message report!
Reports > Campaigns > Campaign ID
Message Report provides a summarized overview of campaigns, showcasing key details such as Campaign Name, Message ID, Message Type (e.g., Push), Message Text, Creator, Selection Criteria (e.g., Broadcasting to all users), Campaign Status, and relevant timestamps for creation, start, and end.
Target Audience: The Target Audience metric signifies the initial number of devices for which a push notification is intended, setting the stage for potential reach.
Users: Users represent the number of individuals/users that received the push notification, reflecting the practical outreach of the campaign.
Difference between target audience and users:
The "Target Audience" metric indicates the total number of devices initially intended to receive a push notification, while "Users" specifically refers to the count of individual users who successfully received the notification.
Sent: The Sent metric indicates the total number of push notifications dispatched to the target audience, illustrating the extent of the campaign's distribution.
Success: Success represents the number of push notifications that were effectively delivered to users, reflecting the efficiency of the delivery process.
Clicked: The Clicked metric, presented as a percentage, reveals the proportion of users who engaged with the push notification by clicking, providing insights into user interest and interaction.
Avg. Time In App: Average Time In App denotes the average duration users spent in the app after clicking the push notification, offering insights into user engagement and the impact on app usage.
Hot Conversion: Hot Conversion quantifies the number of users who took a conversion action after clicking the push notification, indicating the success of the campaign in driving desired user behaviors. In order to see this metric with data, you need to set a "Conversion Event" under "Conversion Analytics" on Step 2: What while creating your campaign.
Hot Revenue: Hot Revenue signifies the monetary value generated from users who performed a conversion event after interacting with the push notification, showcasing the financial impact of the campaign. In order to see numbers for this metric, you need to set an conversion event of a purchase related event in your creating a campaign step.
Push Clicks: Push Clicks represent the total number of clicks on the push notification, offering a comprehensive measure of user interaction and engagement with the campaign.
Target Audience, Sent or Success?
Target Audience: This is the total number of users you initially plan to reach with your push notification. It's like saying, "I want this message to go out to 1000 people."
Sent: This represents the total number of push notifications that were actually dispatched or sent out to the target audience. It shows the quantity of messages that were in the delivery pipeline.
Success: This is the actual number of people or devices that the push notification was successfully delivered to. It's the real count of individuals who received the message. If there are delivery issues, the "Success" count might be less than the "Sent" count.
In simpler terms, "Target Audience" is your plan, and "Sent" is the delivery pipeline and "Success" is the number of people who were successfully delivered to. If, for example, your target audience was 1000, but only 800 people received the notification, then the "Sent" count would be 800. If there are delivery issues, the "Success" count might be less than the "Sent" count.
The chart breaks down Push Clicks, Sessions, and Revenue values hourly. Easily identify specific hours when your desired metrics were achieved. When the desired value is checked on the chart, it can be seen which hour, how much push click, session and revenue.
Session Duration in Hourly Chart:
The default session duration in the chart is set to 180 seconds. Netmera SDK ensures accurate reporting by maintaining the application session even when the app goes into the background for the specified time, eliminating unnecessary foreground/background transitions. Session duration can be determined from the Developers App Info > Session Expire Interval section. Netmera SDK preserves application session when application goes background for the specified period of time. This feature allows correct reporting of push affect by eliminating foreground/background transitions occured in short time periods.
Export to Excel:
Data can be downloaded in Excel format using the "Export to Excel" button.
The Message ID and name offer insights into the specific campaign you're examining. For a more visual representation of your message details, click on "View Message Details" to access a mock-up display.
This section delves into advanced insights through Performance Conversion Heatmap and Event Insight. The Performance, Conversion, and Heatmap employs a visual matrix to swiftly highlight conversion patterns, user interactions, and revenue generation. Meanwhile, the Event Insight section offers in-depth analyses based on total events or users, allowing users to explore specific criteria and scrutinize user behavior within distinct time frames. This powerful toolkit within "Further Analysis" enables users to refine strategies, optimize engagement, and extract nuanced details for informed decision-making in their communication campaigns.
The Performance section encompasses key metrics that offer a comprehensive view of your messaging campaign's effectiveness. Let's delve into each component.
In the Push Clicks By Platform section, you can find a detailed breakdown of data based on different platforms: Total, iOS, and Android. This includes information on the total number of submissions, successful and unsuccessful submissions, clicks and non-clicks, conversion metrics, and 1, 3, 12, and 24-hour revenue values.
The Push Clicks By Language section offers a nuanced exploration of user engagement with push notifications based on different language preferences. This feature is particularly valuable for understanding how language influences user interactions and optimizing your messaging strategy accordingly. In order to send push notifications with different languages please visit our documentation on Multi-Language Push.
Within the Performance section, the Events in Push Session field provides a granular examination of the impact and interaction patterns associated with your push notifications. This segment focuses on the events triggered during user sessions following the delivery of push messages, categorizing the data into Total, iOS, and Android platforms.
I don't see results for events in push session:
The report generation is contingent on the availability of existing data for the selected automated message and parameter; if no data is present, the system won't generate a report for that specific event.
This section allows you to tailor your analysis by selecting specific parameters relevant to user profiles. It provides comprehensive metrics, including total submissions, successful and unsuccessful submissions, clicks and non-clicks, conversion data, and 1, 3, 12, and 24-hour revenue values. This feature enables you to understand how users from different profile attributes interact with your push notifications, uncovering trends and patterns in user behavior within specific profiles.
I don't see results for push clicks by profile:
The report generation is contingent on the availability of existing data for the selected automated message and parameter; if no data is present, the system won't generate a report for that specific profile.
Segment-based data is available. However, if the recipients of the message are not included in any segment, no report can be created.
I don't see results for push clicks by segment:
The report generation is contingent on the availability of existing data for the selected automated message and parameter; if no data is present, the system won't generate a report for that specific segment.
The heatmap represents a map of users who received a sent push notification.
Color Representation:
The color of each cell indicates the intensity or frequency of interaction with the sent push message
A warmer color, such as red, might represent a higher level of interaction or engagement.
Conversely, cooler colors like blue may indicate lower interaction.
The Conversion Section serves as a pivotal component for gauging the success of your campaign. This section highlights a critical event indicative of campaign success, encompassing user interactions such as receiving and clicking the message. It provides in-depth insights into push session and conversion values over specified time frames: 1, 3, 12, and 24 hours.
You may further analyze by segmenting users based on User Groups, revealing how different segments contribute to the success of the conversion event. The segmentation based on User Groups offers a detailed perspective on how distinct user segments contribute to the success of the conversion event.
For the conversion event "User did NetmeraEventOrderSuccess" within the User Groups, you can access detailed user interactions such as "received push" and "clicked push" in details of Push Session, and in specified time frames 1, 3, 12 and 24 hours.
This level of granularity allows you to scrutinize and understand the specific actions users take leading to successful conversions. These insights are instrumental in refining your messaging strategy and optimizing campaigns based on user behavior within distinct User Groups.
The Revenue section is a critical component providing insights into the financial impact of your campaigns. It encompasses key metrics such as push session revenue, reflecting the immediate monetary outcomes tied to push sessions, along with 1, 3, 12, and 24-hour revenue metrics.
Tip:
These time-specific revenue values offer a comprehensive understanding of the sustained financial performance of your campaign over varying intervals. By analyzing this data, you can evaluate the effectiveness of your messaging strategy not only in the short term but also in the longer durations, aiding strategic decision-making for optimizing future campaigns and maximizing overall revenue generation.
The Event Insight field provides detailed analyses based on total events or users, focusing on user actions. You can selectively analyze those who clicked or received the push in the "Select Users" field.
Time Period: In the "Time Period" section, searches can be conducted within the last 1, 3, 12, or 24 hours, or within a specified date range within the push session.
Search Event: Users can refine analyses by selecting specific events from the list in the "Search event" field.
When you click on a specific event in the Event Insight field, you can narrow down your focus by choosing specific details related to that event, like user ID and month. You will see a table with all the details about the selected event.
For example, if you pick the "Open App" event and select user ID and month, you can see how many users opened the app each month, broken down by unique user IDs. This process lets you understand user actions tied to specific events in a way that suits your needs, whether you're looking at the big picture or focusing on specific details.
All these data analysis results can be conveniently downloaded to your computer in Excel format using the "Export to Excel" button located in the lower right corner.
In conclusion, the Message Report serves as an invaluable compass for navigating the landscape of communication effectiveness. Through a combination of detailed analytics and visual representations, the Message Report becomes a catalyst for informed decision-making, enabling organizations to refine their communication approaches, build stronger connections with their audiences, and ultimately achieve more impactful and meaningful outcomes.
As you navigate the world of data and analytics, your commitment to optimizing messaging approaches is key to fostering more meaningful connections and achieving success in your communication endeavors. Let's continue different ways of analyzing your reports in the following sections!
