Tags
Basics of Tags
In Netmera, tagging your audience means labeling or categorizing users based on shared characteristics or interests.
Tags help you create more personalized and targeted communication. For example, you can tag users who are interested in a specific product and send them relevant updates or offers. This makes it easier to tailor your messages to different audience groups.
Tags Dashboard
Targeting > Tags
To review your tags and their details, go to Targeting and select Tags.
In the Tags Dashboard, you will find a list of your created tags. Each tag includes:
User Count: This indicates the number of users associated with the tag.
Created Date: This shows when the tag was initially created.
Updated Date: This displays the last date when the tag was modified.
Tag Status: The status indicates whether the tag is ready or not.
Under each tag, you will see an Actions button. Here are the available actions:
Delete: Use this option to remove the tag if it's no longer needed or relevant.
Send Message to Tag: If you want to send a message or campaign to users associated with a specific tag, this action enables you to do so.
Export: This action allows you to export user data associated with the tag. You can select the format in which you want to export the data, such as *.csv or *.xlsx.
The Tags Dashboard gives you a central place to review and manage the tags you create for your omnichannel customer engagement strategy.
Upload a New Tag
Targeting -> Tags -> Upload & Tag Users
To upload your user list, go to Targeting > Tags. Select Upload & Tag Users, then provide a name for the tag that will be assigned to your list. Choose the .csv or .txt file you want to upload, and make sure each line contains a single user identifier.
Example:
For example, you want to target a specific group of customers who have made a purchase in the past six months. For this, you navigate to the targeting tab and choose Tags. Then, you select Upload & Tag Users and upload a list of customer IDs in a .csv file. Later, you can assign a name to the tag, such as "Recent Purchasers" and apply it to a marketing campaign targeted to that specific audience.
How to Tag an Audience in Netmera Panel
Step 1: Navigate to Campaign Reports
To tag an audience in the Netmera panel, first navigate to Campaign Reports. This step gives you access to the campaign data you need for tagging.
Go to the Campaign Reports section in the Netmera panel.
Click your target campaign and scroll down to the Performance section.
Open Campaign Reports to access your campaign data and reports.
Step 2: Click the 🔁 button
In this step, use the 🔁 button to manage user selection based on specific criteria.
In Campaign Reports, select the campaign for which you want to tag your audience.
Click the 🔁 button to start the tagging process.
You may see a summary such as "You selected users who received the message..."
Step 3: Choose your Action
After selecting the users who received the Netmera message, choose the action you want to take.
Start Tagging
If you want to apply tags to the users who received the message, select Start Tagging. This lets you categorize these users for future engagement or analysis.
Enter a name for your tag and continue by clicking Start Tagging.
After tagging your audience, you will be directed to the Tags dashboard. There, you can find the created tag with details such as user count, created date, updated date, and status. In the Actions button, you can find Delete, Send Message to Tag, and Export.
Create New Campaign
If you want to create a new campaign for users who received or clicked your message, choose Create New Campaign. This lets you set up a follow-up campaign for this audience.
Export
If you need to export the list of users who received the Netmera message for external use or analysis, select Export. This allows you to export the selected users' information, including:
Export Information: External ID, Email, MSISDN, and Mobile Advertiser ID.
Export Format: *.csv or *.xlsx format depending on your needs.
Select the action that matches your goal for engaging with this audience.
These are the main details about Tags. Tags provide a structured way to categorize your audience based on shared interests, behaviors, or attributes. To continue, see the next article on Segments.
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