What's New
Stay informed about the newest features, enhancements, and developments within our platform. We're dedicated to keeping you informed with all the exciting changes that can help you maximize your experience with Netmera.
September, 2025
✨ WhatsApp is Now on Netmera! ✨
With 3 billion people using WhatsApp every month, it’s the world’s favorite messaging app — and now it’s part of your Netmera toolkit!
Thanks to our brand-new WhatsApp Channel, you can:
Reach customers instantly on the app they trust and use daily.
Boost your results with higher click-throughs and stronger conversion rates.
Create personal connections through real-time, one-to-one conversations.
This is more than just another channel — it’s your chance to bring marketing closer to your customers than ever before. Start turning chats into stronger relationships and measurable growth with Netmera + WhatsApp.
August, 2025
SMS Testing: Add Test Users by External ID
Running tests before launching an SMS campaign is crucial, and now it’s easier and more accessible.
You can now add test users by their External ID (ExID) along with their mobile number.
This feature helps reduce errors and ensures your campaigns reach the right people in the right format from the very first send.
Move Your Widget’s Close Button Anywhere
Your widgets should adapt to your design, not the other way around. That’s why we’ve introduced the ability to customize the position of the close (X) button.
The close icon can now be moved freely up, down, left, or right, giving you the flexibility to match your branding and layout.
The behavior works across both web and mobile platforms.
A small visual detail like button placement can have a big impact on user comfort. With this update, you gain more design freedom while keeping interactions intuitive.
July, 2025
Dismiss Widgets by Clicking Outside
Closing a widget should be effortless for your users. With our new update, it now is.
Users can now click anywhere outside the widget to dismiss it.
This feature is optional and can be toggled in the panel to fit your campaign needs.
The behavior works across both web and mobile platforms.
This improvement gives your users a smoother and more natural browsing experience, reducing friction and aligning with common digital interaction patterns.
Widget Closes When Clicked Outside
Email Validation Now in Widgets
Collecting data is important, but collecting quality data is even more important. That’s why we’ve added new email validation capabilities for widgets.
When a user enters an email, you can now set a custom error message (e.g., “Please enter a valid email address”).
If the entered email doesn’t meet the validation rules and the user clicks Submit, your defined error message will be displayed instantly.
By preventing invalid inputs at the source, you can maintain cleaner databases, improve the reliability of your campaigns, and provide a clearer, friendlier user experience.
Channel-Specific FTP Data Exports
We’ve added a brand-new reporting capability: Export > Channel Permission.
With this feature, you can now:
Select the specific channels you want to include in your reports.
Export your data in either .xlsx or .csv format, depending on your needs.
Simply choose your preferred channels, hit Save, and the report generation process will begin.
This enhancement gives you the freedom to export only the data that’s relevant to your team. Whether you’re analyzing a single channel’s performance or preparing a multi-channel comparison, you’ll have cleaner, faster access to the exact insights you need.
June, 2025
Fine-Tune Precision in Predictive Segments
Personalization and targeting get even smarter with our new manual control over precision levels in predictive segments.
Here’s how it works:
Navigate to Targeting > Segments > AI-Based Segment > Edit.
A new field for Precision Level will appear, allowing you to adjust the setting.
You can then:
Save to confirm your new precision level.
Cancel to discard changes and keep the previous value.
You now have the power to set the balance that best fits your campaign goals.
More Export Flexibility: File Types & Delimiters
You can export data in .xlsx or .csv format.
If you select .csv, the Delimiter Type option becomes available.
Supported delimiters include Comma, Pipe, Tilde, Broken Pipe, Caret, or Semicolon, allowing you to choose the format that best fits your requirements.
May, 2025
Export Journey Users
We’ve made important enhancements to the Journey analytics panel that make it easier to take action directly from your campaign data.
A new download icon has been added next to analytics metrics within journey components.
By clicking this icon, you can now export user-level data in .csv or .xlsx format.
Once exported, this dataset can be leveraged for tag assignments.
If you see that some users in a journey ended with a 'failed' status, you can export those users, tag them accordingly, and then re-target them via another channel (e.g., email, push, SMS or widget).
It gives your teams the agility to quickly create recovery or re-engagement campaigns and maximize conversion opportunities.
Platform-Specific Push Actions
You can now assign distinct push notification click actions for iOS and Android devices via REST API. For example, within the same push notification, iOS users can be directed to open the app’s home screen, while Android users can be routed to a specific deep link. This feature enables tailored user experiences and offers detailed delivery tracking by platform.
Unique Open Rates for Deeper Insights
In addition to open rates, email reports now include Unique Open metrics. This gives you a more accurate view of how many individual users engaged with your message—offering deeper insights into your campaign’s true reach and helping you make more informed, performance-driven decisions.
April, 2025
Tagless Tracking with Item Selections
We’ve made it easier to understand what your users are clicking on. Now, when someone taps a button or selects an item, Netmera automatically captures the name of that specific item—no manual setup required. With Tagless Data Capture, it’s now simpler to track exactly what your users are engaging with.
Funnels with Precision Targeting: Segmentation & Exclusion
Netmera’s funnel builder lets you precisely segment users by behavior and demographics. With the 'Did Not' filter, you can exclude users who performed or skipped specific events, helping you pinpoint drop-offs and refine your funnel analysis. This powerful combination enhances accuracy and delivers deeper insights to optimize user journeys effectively.
March, 2025
Advanced Panel Security
Your platform just got significantly more secure with new protection options to match your needs:
Minimum 12-character password requirement
On-demand IP-restricted panel access
On-demand domain-restricted panel access
On-demand email OTP for panel login
Email Conversion & Revenue Tracking
You can now analyze the impact of your email campaigns more effectively. With this new feature, any sales action performed via app or web by users redirected from your emails can now be tracked and reported within the Netmera panel—giving you clear visibility into ROI.
February, 2025
Web Analytics
Web Analytics in Netmera is a powerful feature designed to help you track, analyze, and understand user interactions on your websites. By providing comprehensive insights into user behavior, engagement metrics, and key performance indicators, Web Analytics empowers you to optimize your digital strategies and improve your online presence.
Open Widgets with Push Clicks
Push notifications are now more interactive than ever. With this new feature, users can open relevant widgets directly from a push notification, allowing them to access key features and content without extra taps.
Custom Widget Button Deeplinks
Widget buttons can now redirect users to personalized pages based on their profile and adapt in real-time to user data — whether it’s directing them to a specific bill payment page, transaction history, or account details.
Mobile Web Push for iOS
You can now expand your reach with mobile web push notifications for iOS and iPadOS users. This feature allows you to engage users directly and drive traffic to your website or platform, ensuring your message reaches a broader audience.
Notification Grouping
With notification grouping, you can now organize and send notifications in different categories, making them easier for users to follow and manage. By grouping relevant content, ensure users stay informed about important updates without feeling overwhelmed.
Spin to Win Coupon Deeplinks
Enhance your gamification strategy with direct coupon deeplinks that make claiming rewards easy and fun. Users can instantly access their rewards without any extra steps, which drives higher engagement and increases participation in your promotions.
Step 2: Success Screen Deeplinks
Reinstall Reports
With the new reinstall metrics, you can track when users reinstall your app after uninstalling. This allows you to analyze trends and identify key dates that drive re-engagement, helping you optimize your retention strategies with data.
January, 2025
Spin to Win Custom Text Colors
The Spin Design Editor has a new feature enabling you to add custom text colors to individual wheel segments. This addition allows for greater personalization and creativity, offering you a more dynamic and tailored design process. By incorporating these custom text colors, you can align the visual aesthetics of their designs with brand themes or personal preferences, ensuring a more cohesive and engaging presentation.
Instant Show Option for Widgets
Applicable to Widgets and In-app Messages triggered by automated messages, this feature ensures that widgets appear immediately once the triggering condition is met. If technical issues prevent the widget from appearing at the moment, it will not attempt to reappear in future sessions or on different screens, thereby streamlining user interaction and reducing redundancy, which is particularly beneficial for ensuring that users remain focused on the most relevant and timely content.
December, 2024
Netmera Live Activities
Netmera now supports Apple’s Live Activities, enabling real-time updates on the Lock Screen, iPhone StandBy, and Dynamic Island. By combining Live Activities with Netmera’s targeting, you can start, update, and track events, offering users glanceable information without reopening the app.
Ideal for tracking live sports scores, deliveries, or fitness metrics, Live Activities provide prioritized updates for easy monitoring, enhancing user engagement with real-time information. You may visit our page Live Activities for further information! 🎉
November, 2024
VIA Integration
With Netmera’s VIA Integration, obtaining customer permissions is now easier and more secure than ever. Collect approvals such as electronic communication consent, explicit consent agreements, and customer registration contracts swiftly and securely, all integrated within your workflows.
October, 2024
Channel Reachability Report
The Channel Reachability Report provides a detailed overview of users' messaging preferences, showing who has opted in or out of push notifications across multiple platforms. With these insights, you can analyze engagement trends and fine-tune your communication strategies to match each user’s preferred level of interaction.
September, 2024
Netmera Journey Orchestration
We’re thrilled to announce the launch of Journey Orchestration, an innovative feature that will revolutionize your customer engagement strategy! With Journeys, you can craft personalized, dynamic pathways that guide your customers through unforgettable experiences, tailored to their unique interactions and behaviors.
Imagine effortlessly designing workflows that respond to specific user actions, delivering timely and relevant communications across multiple channels—be it email, push notifications, or in-app messages. With Journeys, you’re not just creating interactions; you’re building meaningful connections that elevate customer satisfaction and cultivate lasting relationships. ⭐
August, 2024
Netmera AI Text Generator
We are pleased to announce the launch of the Netmera Text Generator! This tool allows you to easily create content that connects with your audience. Use our AI-powered Push Notification Message Generator to boost engagement and conversion rates.
It's designed to help you develop creative and effective campaigns. Enhance your communication strategy with Netmera. Explore the future of content creation today.
July, 2024
Retention & Cohort Enhancements
Understanding your users just got easier with our enhanced Retention & Cohort screens. These improvements allow you to identify patterns and trends within different user groups, helping you to analyze retention rates and cohort behaviors more effectively.
You can now pinpoint the factors that drive user engagement and retention, enabling you to make data-driven decisions to keep your users coming back.
Customer Touch Improvements
You asked, we listened! We’ve added a Time Filter to our Customer Touch Screens, allowing you to search your data with greater precision. Whether you're tracking daily interactions or analyzing long-term trends, Customer Touch now provides a detailed view of customer behavior over specific periods. This improvement helps you understand customer journeys better, optimize interactions, and enhance the overall user experience.
June, 2024
Migration to HTTP v1
We've upgraded to Firebase Messaging Library version 20.3.0 for smoother notifications and raised the minimum supported Android version to 5.0 for better device compatibility. Simply migrate to the new Firebase versions to keep your app up-to-date with the latest improvements and features.
New Onboarding Dashboards
Designed with simplicity in mind, these dashboards are your go-to tools for integrating your platforms with Netmera. To ensure seamless integration with the latest technologies, we took proactive steps to revamp our Onboarding screens accordingly.
May, 2024
Segmentation by ‘By Used Last Device’
Now accessible through the Create New Campaign > Who > Advanced > Add Condition menu, by selecting 'By Last Device Used', you gain the power to precisely reach out to users based on their last recent device activity. If you don't see this option in your segmentation, please contact your dedicated Customer Success Managers.☺️
Standard Spin to Win Events
Now, you can track events with the Spin to Win widget - Spin To Win Shown, Spin Button Clicked, Coupon Code Assigned, Coupon Code Assigned Failed, Coupon Code Copied - With this update, you can now export these events for in-depth data analysis within Event Insights. For further information please visit .
Uzman Posta Integration
Exciting news! Netmera has officially integrated with Uzman Posta, marking a significant milestone for our platform. This collaboration presents an opportunity for Netmera users looking to engage with local email service providers. By integrating with Uzman Posta, we've not only simplified access to services but also enriched the array of options available, thereby elevating user satisfaction and expanding the scope of email engagement strategies. Please see our guide on Email Integrations to learn more about this integration.
April, 2024
Netmera 🤝 Adjust
We're thrilled to share the news of our seamless integration with Adjust! This exciting development empowers us to effortlessly transfer vital user data straight to our Netmera dashboard, enhancing our analytics and insights capabilities. You may learn more through our Developer Guide.
Export Page Enhancements: Vol. 2
We've worked on another enhancement on our Export page. Now with an even more elevated design, you can manually your FTP exports daily, add desired events, profile attributes, external IDs to your reports. Please visit our page dedicated on Export for further information.
Android Location Permission Request with Widgets
To add location permission requests to your mobile app widgets in Netmera, simply create a Mobile Blank Widget, design it with buttons for allowing and denying location access, and set the click actions with "Background Location Permission." After clicking the button, the app user will be automatically directed to the Settings screen on their Android phone to set up their location preferences. Please visit Android Background Location Permission page for further information.
March, 2024
Enhanced Export Feature
Enjoy a more streamlined and user-friendly export process with the improvements made to the export page, enabling seamless data extraction and analysis for informed decision-making. Now you can manually trigger your FTP exports daily, add desired events, external IDs to your reports, and more. Please visit our page dedicated on Export for further information.
Improvements on Retention and Cohort Screens
Experience enhanced visuals and new and improved retention and cohort screens. We've worked to make the experience smoother segmentation and analysis capabilities in the new and improved retention and cohort experience. Please visit our page dedicated on Retention & Cohort for further information.
February, 2024
Sending Coupon Code Information through SMS and Push Messages
With this enhancement, you can now efficiently distribute coupon codes to your audience via SMS or push notifications, ensuring timely communication of expiring offers and maximizing engagement across channels.
Integrate this feature into your marketing strategies to drive conversions and enhance customer satisfaction. Please see the following title for further information!
Improvements of Funnel Analysis
Dive deeper into your data to track user interactions and optimize strategies with advanced analytics capabilities. These updates make analyzing your data simpler and more efficient, empowering you to stay ahead of the curve and maximize impact. Stay tuned for these exciting updates on Netmera's platform. You might see the updates on Create New Funnel.
Different Custom Sounds for Message Variants
This new feature allows you to personalize your messaging experience by adding custom sounds to your campaigns. After selecting "Add" to your push campaign variants, you now have the option to choose custom sounds for iOS and Android for each notification variant.
This update provides you with greater flexibility in tailoring your messaging experience, ensuring that notifications resonate with your audience on all languages and platforms.
'Get Web Push Permission' Action with Design Web Widget
When the "Get Web Push Permission" action is integrated into a component designed using the Design Web Widget, triggering this action prompts the native permission pop-up on the corresponding website. Upon user consent, the notification permission data is seamlessly synchronized with the Netmera panel. For further details, please visit the relevant page on Assign Click Actions.
Personalized Subtext
In the "What Step" section for submissions from the panel, a new section named "Personalized Subtext" has been introduced alongside the existing subtext section. This enhancement allows you to send personalized subtext by utilizing your profile attributes. For more details, please refer to Personalized Subtext for further information.
Spin to Win - Design Enhancements
We've fine-tuned your Spin to Win experience with a host of exciting update. We've conducted a preliminary review of the current Spin to Win integration and, based on the findings, we've crafted design improvements with your needs in mind. Here's what's in store for you. You may also visit the relevant page Spin to Win.
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