Revenue and Conversion

Analyzing your campaign’s success starts with understanding two key metrics: Revenue and Conversion. In Netmera, these metrics help you measure both the financial return and the effectiveness of your engagement strategies.

What is Revenue?

Revenue refers to the total income generated from user actions—typically from "Purchase" events. In Netmera, revenue is automatically tracked when users complete a purchase. This metric helps you evaluate the financial impact of your campaigns and user activities.

What is Conversion?

Conversion measures whether users took the desired action after seeing your campaign. You may set your Conversion Events while creating your campaigns on Step 2: What. This could be a purchase, sign-up, or any other custom event you define in Netmera. It’s not always about money—it’s about tracking successful events based on your goals.

Conversion vs. Revenue

• Revenue reflects the financial outcome of a campaign.

• Conversion reflects the goal completion, whether it’s financial or not.

A purchase event can count toward both metrics, but conversion allows more flexibility by including other events as well.

Using the Revenue-Conversion Dashboard

The Revenue-Conversion Dashboard lets you analyze performance across campaigns by filtering key parameters:

1. Time Period

   • This Week, This Month, This Year, or a custom date range.

2. Platform

   • Analyze all platforms together or focus on iOS, Android, Web, etc.

3. Conversion Event

   • Select the specific event that represents success for your campaign—e.g., "Purchase," "Sign-up," or a custom event.

Once these are selected, the dashboard displays a visual graphic showing performance trends.

Setting Up and Viewing Reports

How to Track Conversions

To track conversions:

• In campaign setup, go to Step 2: What.

• Choose your Conversion Event (e.g., "Sign-Up" or "Product Viewed").

• After launch, view the Conversion Report to monitor goal completion.

How to Track Revenue

To track revenue:

• In Step 2: What, choose a monetary event like "Purchase" as your conversion event.

• Netmera will automatically generate a Revenue Report based on user purchases.

• Use this report to assess the campaign’s financial impact.

The culmination of these choices manifests in the creation of a dynamic Revenue-Conversion graphic, providing a visual representation of the chosen parameters.

Campaign-Level Insights

The dashboard also provides detailed breakdowns by campaign. You’ll see both conversion and revenue results for each campaign, including:

• Campaign Method: Automated, transactional, or standard campaign.

• Campaign Type: Push notifications, widgets, etc.

• Mobile Platforms: Total, iOS, and Android performance.

• Web Platforms: Total, MacOS, Chrome, and Firefox performance.

These insights help you understand what works best across different channels and devices.

Exporting Data

To download campaign data:

• Click the Export button at the bottom right of the dashboard.

• Data is exported in Excel format for easy sharing and deeper analysis.