> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/revenue-and-conversion.md).

# Revenue & Conversion

Revenue & Conversion shows whether campaigns drove the outcome you care about. It brings business impact and campaign effectiveness together in a single view. This helps you move beyond delivery and engagement metrics and focus on business results.

Use this page when you want to answer questions such as:

* Which campaigns drive conversion?
* Which campaigns generate revenue?
* How does outcome change by platform or time range?

### Understand the two metrics

* **Revenue** measures the monetary value generated by user actions. In most setups, this value comes from purchase-related events.
* **Conversion** measures whether users completed the target action after a campaign. That action can be a purchase, sign-up, product view, or any other event you define as the campaign goal.

{% hint style="info" %}
Revenue answers **how much value** a campaign generated. Conversion answers **whether the target action happened**.
{% endhint %}

### Configure conversion tracking

Set the conversion event during campaign creation. Go to **Step 2: What** and choose the event that represents success for that campaign.

Examples:

* **Purchase** for revenue-focused campaigns
* **Sign-Up** for acquisition campaigns
* **Product Viewed** for engagement campaigns

If the selected conversion event is monetary, the same setup also supports revenue reporting. This is why choosing the right conversion definition matters. It directly shapes the meaning of the report.

### Use the dashboard

<figure><img src="/files/dcDLCo5iw5sOCByqLya6" alt=""><figcaption></figcaption></figure>

The dashboard lets you filter by:

1. **Time Period**
   * This Week
   * This Month
   * This Year
   * or a custom date range
2. **Platform**
   * all platforms or a specific platform
3. **Conversion Event**
   * the event that defines success

After you apply the filters, the chart updates to show the relevant trend and performance data.

Use broader filters when you want a top-line performance view. Use narrower filters when you need to inspect one platform, one event, or one reporting period in more detail.

### Read campaign-level results

The lower section breaks the data down by campaign. Typical fields include:

* **Campaign Method** — how the campaign was sent.
* **Campaign Type** — what kind of campaign it was.
* **Mobile performance** — how it performed on mobile.
* **Web performance** — how it performed on web.
* **Conversion** — how many users completed the target action.
* **Revenue** — how much value or income the campaign generated.

This helps you compare channel effectiveness, platform differences, and which campaigns drive the best outcome.

For example, one campaign may generate strong click activity but weak conversion, while another campaign may reach fewer users and still produce much higher revenue. Reading these fields together helps you see that difference clearly.

<figure><img src="/files/cUxf88QpuHXZU5MT7LHp" alt=""><figcaption></figcaption></figure>

### Export

Click **Export** to download the report in Excel format. Use exports when you need:

* stakeholder reporting,
* deeper comparison,
* or offline analysis.

Exports are especially useful when you want to compare campaigns over longer periods or combine Netmera performance data with data from other internal reporting tools.


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