# Revenue & Conversion

Revenue & Conversion shows whether campaigns drove the outcome you care about.

Use it when you need both business impact and campaign effectiveness in one place.

### Understand the two metrics

#### Revenue

Revenue measures the monetary value generated by user actions.

In most setups, this comes from purchase-related events.

#### Conversion

Conversion measures whether users completed the target action after a campaign.

That action can be:

* a purchase,
* a sign-up,
* a product view,
* or any other event you define as the campaign goal.

{% hint style="info" %}
Revenue answers **how much value** a campaign generated. Conversion answers **whether the target action happened**.
{% endhint %}

### Configure conversion tracking

Set the conversion event during campaign creation.

Go to **Step 2: What** and choose the event that represents success for that campaign.

Examples:

* **Purchase** for revenue-focused campaigns
* **Sign-Up** for acquisition campaigns
* **Product Viewed** for engagement campaigns

If the selected conversion event is monetary, the same setup can also support revenue reporting.

### Use the dashboard

<figure><img src="/files/dcDLCo5iw5sOCByqLya6" alt=""><figcaption></figcaption></figure>

The dashboard lets you filter by:

1. **Time Period**
   * This Week
   * This Month
   * This Year
   * or a custom date range
2. **Platform**
   * all platforms or a specific platform
3. **Conversion Event**
   * the event that defines success

After applying filters, the chart updates to show trend and performance.

### Read campaign-level results

The lower section breaks the data down by campaign.

Typical fields include:

* **Campaign Method**
* **Campaign Type**
* **Mobile performance**
* **Web performance**
* **Conversion**
* **Revenue**

This helps you compare:

* channel effectiveness,
* platform differences,
* and which campaigns drive the best outcome.

<figure><img src="/files/cUxf88QpuHXZU5MT7LHp" alt=""><figcaption></figcaption></figure>

### Export

Click **Export** to download the report in Excel format.

Use exports when you need:

* stakeholder reporting,
* deeper comparison,
* or offline analysis.


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