> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/reports-and-analytics.md).

# Reports & analytics

- [Reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports.md): Use prebuilt Netmera reports to monitor messaging performance, user growth, app health, event volume and KPIs without building a custom analysis.
- [Delivery reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery.md): Review delivery performance for scheduled campaigns and for automated, transactional and geofence messages, grouped by campaign type and channel.
- [Campaign reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery/campaigns.md): The Campaigns report compares volume, delivery, engagement, conversion and revenue across channels.
- [Push reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery/campaigns/push-reports.md): Push Reports track a push campaign from delivery to clicks, sessions, conversion and revenue.
- [Email reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery/campaigns/email-reports.md): Email Reports track an email campaign from send to delivery, engagement, unsubscribes and conversion.
- [SMS reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery/campaigns/sms-reports.md): Track SMS campaign delivery from dispatch to provider-confirmed delivery, investigate failure reasons and compare performance breakdowns.
- [Automated, transactional & geofence reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/delivery/automated-transactional-and-geofence-reports.md): Automated, transactional and geofence reports show triggered message performance in one view.
- [Audience & growth](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth.md): Review audience size, installs and acquisition trends, monthly KPIs and channel reachability to see how the user base grows and who can be reached.
- [Total users report](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/total-users.md): Total Users combines users, devices, opt-ins, activity, sessions and revenue in one health check.
- [Installs report](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/installs.md): The Installs report shows new, returning and churned users to read growth and churn together.
- [KPIs monthly](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/kpis-monthly.md): Read monthly product health in one dashboard with KPIs for growth, engagement, retention and monetization, and learn how to read them together.
- [Channel reachability](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/channel-reachability.md): Channel Reachability shows reachable users on Mobile, Web, Email and SMS by permission status.
- [Behavioural reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/behavioural.md): Review how users interact with the app over time with daily and hourly event trends and Android app overlap reports.
- [Event reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/behavioural/event-reports.md): Monitor tracked event volume across daily and hourly timeframes with Event Reports before moving into deeper event analysis.
- [Daily event count](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/behavioural/event-reports/daily-event-count.md): Compare the daily volume of one or two events over a selected period and narrow the results with event attributes, with a worked example.
- [Hourly usage](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/behavioural/event-reports/hourly-usage.md): See how a selected event is distributed across the hours of the day to find peak activity times, and filter by event properties.
- [App tracking](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/behavioural/app-tracking.md): App Tracking shows which other apps appear on users' Android devices to reveal app overlap.
- [App & systems](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/app-and-systems.md): Review app version adoption across users and devices, panel audit logs and scheduled data exports to FTP in the App & Systems reports.
- [Application version](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/app-and-systems/application-version.md): Application Version shows user and device distribution across app versions and active usage.
- [Audit logs](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/app-and-systems/audit-logs.md): Find out who changed what in the Netmera panel and when: Audit Logs record user actions and configuration changes with their time and location.
- [Scheduled data export](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/app-and-systems/data-export.md): Export report and operational data from Netmera to an FTP server on a schedule or on demand.
- [Analytics](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics.md): Netmera Analytics answers open-ended product and campaign questions with drill-downs and comparisons.
- [Insight Boards](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards.md): Build Insight Boards that teams return to: custom dashboards organized around one recurring business question, with charts reused across teams.
- [Insight Boards key concepts](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards/key-concepts.md): Understand how Insight Boards fit together: boards hold insights, insights are made of metrics, and metrics measure events over a date range.
- [Creating a board and adding insights](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards/creating-a-board-and-adding-insights.md): Create an Insight Board and add insights to it, either by building new ones or reusing existing insights.
- [Building an insight](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards/building-an-insight.md): Build an insight in the Insight Builder: select events, choose the measurement, add metrics and a breakdown, set the date range, run and save.
- [Chart types and display settings](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards/chart-types-and-display-settings.md): Choose how an insight is displayed with chart types, time granularity, axis scale and line style, and download the chart data.
- [Managing insights on a board](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/insight-boards/managing-insights-on-a-board.md): Manage insight cards on a board with card controls, independent date ranges and refresh schedules, layout changes and board-level actions.
- [Event insight](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/event-insight.md): Event Insight analyzes custom and system events across time, audience, platform and event properties.
- [Funnel](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/funnel.md): Create funnels, review saved funnel configurations, analyze conversion drop-off between steps and troubleshoot common funnel issues.
- [Funnel dashboard](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/funnel/funnel-dashboard.md): Review saved funnels on the Funnel Dashboard, check visibility and start or import a funnel.
- [Create a funnel](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/funnel/create-a-funnel.md): Create a funnel from scratch: configure basic settings, add and refine steps, apply audience filters, set measurement and anomaly detection, then save.
- [Analyze a funnel report](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/funnel/analyze-a-funnel-report.md): Analyze a saved funnel report: read the visualization, review event metrics and drop-off, then tag or export users at any step.
- [Troubleshoot funnel issues](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/funnel/troubleshoot-funnel-issues.md): Fix funnel issues when a funnel is not visible, shows no data, loads slowly or does not reflect report changes, step by step.
- [Retention & cohort](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/retention-and-cohort.md): Retention & Cohort shows how user groups return over time to compare retention across cohorts.
- [User & audience](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience.md): Understand who users are and where churn starts with profile, web analytics, user path, uninstall and opt-out analytics under User & Audience.
- [User path](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/user-path.md): Analyze how users move between views, actions and events across web and mobile, build a path analysis and see how it differs from a funnel.
- [Profile analytics](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/profile.md): Break down user attributes and their values across the audience for a chosen period to see who users are, not just what they did.
- [Web analytics](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/web-analytics.md): Web Analytics shows how visitors arrive, browse and engage on the website, including traffic sources.
- [Uninstall analytics](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/uninstall.md): Analyze app uninstall trends, review and export the uninstalled users list, and check the activity that happened before users churned.
- [Opt-out analytics](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/opt-out.md): Opt Out analytics show consent withdrawal trends, messaging context and the affected users.
- [Revenue & engagement](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/revenue-and-engagement.md): Review campaign-driven revenue and conversions together with contact frequency and messaging pressure in one analytics area.
- [Revenue & conversion](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/revenue-and-engagement/revenue-and-conversion.md): See whether campaigns drove revenue and conversions: configure conversion tracking, read the dashboard and campaign-level results, and export data.
- [Customer touch](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/revenue-and-engagement/customer-touch.md): Customer Touch shows campaign frequency across users and devices to reveal messaging pressure.
- [People insight](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/people-insight.md): Find users who match a precise set of behavioral and profile conditions, group conditions with AND or OR logic, then tag or export the matching users.


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