Geofence

Geofences are reusable location boundaries.

Use them to define physical areas like stores, branches, airports, or event venues. After you create and publish a geofence, Netmera can use it as a trigger for location-based messaging and targeting.

Path: Targeting > Geofences

Quick steps

1. Create a geofence with a circle, shape or a rectangle .

2. Name it and optionally assign a group or multiple groups.

3. Save the geofence.

4. Publish it to devices.

5. Use it in Geofence Messaging.

Geofences tab overview

The Geofences tab lists the locations you already created.

From this view, you can:

• review geofence names and IDs,

• see the assigned group,

• check entry and exit counts,

• review status as Active or Passive,

• and use row actions to edit, resume, or remove.

Use the search field to find a geofence or group by name.

Edit, Remove or Resume Existing Geofences

Create a geofence

Go to Targeting > Geofences > Create Geofence.

1. Enter a Geofence Name.

2. Optionally assign a Group or multiple Groups.

3. Choose how to define the area:

   • Draw a Circle — set a center point and radius.

   • Draw a Shape — draw a custom shape on the map.

   • Draw a Rectangle — draw a rectangular area on the map.

4. Select the location by search or directly on the map.

5. Adjust the size or outline of the area.

6. Click Save.

Toolbox

Use the toolbox to draw and manage the geofence area on the map. You can use Stop Drawing, Draw a Circle, Draw a Shape, and Draw a Rectangle depending on the area you want to define.

Create Geofence

Stop Drawing

Use Stop Drawing to exit drawing mode when you want to stop creating or adjusting an area on the map.

Draw a Circle

Use Draw a Circle for simple radius-based areas, such as a store, branch, restaurant, or event location.

After selecting the circle tool, click the center point on the map and adjust the radius to cover the area you want to target.

Draw a Circle

Draw a Rectangle

Use Draw a Rectangle when the target area has a clear rectangular shape, such as a street block, shopping area, parking zone, or business district.

Click and drag on the map to define the rectangular geofence area.

Draw a Rectangle

Draw a Shape

Use Draw a Shape to create a custom geofence area when the target location does not fit into a simple circle or rectangle.

This option is useful for areas with irregular boundaries, such as campuses, malls, parks, airports, or outdoor event spaces.

Draw a Shape

Map and Satellite Views

You can switch between Map and Satellite views while creating or editing a geofence.

Use Map view for a cleaner street-level layout. Use Satellite view when you need more visual detail, such as buildings, open areas, roads, or real-world surroundings.

Satellite view can help you define the geofence area more accurately.

Switch between Map and Satellite View

Publish geofences to devices

After you save a geofence, publish it so devices can receive the updated location definitions.

1. Open the Geofences tab.

2. Find the geofence you want to publish.

3. Click Publish to Devices.

Why publish is required

Publishing sends the updated geofence definitions to devices with a silent push. Without this step, devices may not use the latest location setup.

What you can do next

After a geofence is published, you can:

• use it in Geofence Messaging,

• group multiple locations under one structure,

• and monitor entry and exit counts from the geofence list.

Best practices

• Use clear names like istanbul_kadikoy_store.

• Group related locations if the same campaign logic applies to all of them.

• Keep the radius tight enough to avoid accidental triggers.

• Re-publish after any geofence update.