Create New Funnel

Use a funnel when you want to measure progression through a fixed event sequence.

Go to Analytics > Funnel and click New Funnel.

Step 1: Configure the funnel

Funnel name

Give the funnel a clear name that reflects the journey.

Examples:

• Checkout Completion

• Onboarding Activation

• Campaign to Purchase

Who: choose the audience

Scope the funnel to the users you want to analyze.

Available options:

• All Users

• Push Receivers

• Segment

All Users

Use this when you want the broadest view of overall behavior.

Push Receivers

Use this when you want to measure the impact of one or more push campaigns.

You can select specific push messages or campaigns from the list.

Segment

Use this when you want to analyze a predefined audience only.

This is useful for regional, lifecycle, or behavior-based comparisons.

Use segments when the question is audience-specific. Example: “How does checkout perform for users active in the last 7 days?”

Events: define the funnel steps

Add the events that represent each step in the journey.

Only include events that clearly mean progress.

Common examples:

• Product Viewed

• Added to Cart

• Checkout Started

• Purchase Completed

Reorder funnel steps

You can drag and drop steps to match the real journey order.

The saved order becomes the funnel definition.

Reorder funnel steps

Did Not: exclude events

Use Did Not to remove users who performed an event that breaks the intended flow.

Example:

For a funnel like Open App → Get Started → Register, you might exclude Sign Out.

If a user triggers Sign Out during the journey, that user is excluded from the funnel analysis.

This keeps the report focused on the path you actually want to measure.

Time period and scope

Choose a date range using:

• Last Week

• Last Month

• Last Year

• or a custom range

Then choose how the funnel should behave:

• Within the period: users can complete steps across the selected date range.

• In a session: users must complete steps within one session.

Use session scope for immediate flows. Use period scope for longer journeys.

Track anomalies (optional)

Enable anomaly tracking when the funnel monitors a critical business flow.

This helps you catch unusual drops or spikes in funnel performance.

Anomaly detection works by:

• tracking historical funnel performance,

• building an expected range,

• comparing current values against that range,

• and flagging unusual change.

Example: if purchase completion suddenly drops because of a payment issue, anomaly tracking can surface it quickly.

Configuration options

• Alert Type: choose the anomaly types to watch.

• Threshold: define how sensitive detection should be.

When setup is complete, click Save Funnel.

Step 2: Analyze the funnel report

The report shows how users progressed through the selected steps.

Summary area

Review the selected date range and the headline funnel metrics:

• users who entered the funnel,

• conversion,

• and drop-off by step.

Users

This shows the total number of users who started the journey.

That includes:

• users who completed the funnel,

• and users who dropped at intermediate steps.

Platforms

Platform breakdown helps you spot device-specific differences.

Available platform views include:

• Mobile App Total

• iOS

• Android

• Web Total

Event stages

Each column represents one funnel step.

Use it to see:

• how many users reached that step,

• where the largest drop happened,

• and whether the final step is healthy.

Data discrepancies

Small UI-level variations can happen because Netmera optimizes large-scale data processing for speed.

Typical ranges:

• funnels with over 1,000,000 users: usually 0.08% to 0.4%

• funnels with around 500,000 users: usually 0.006% to 0.05%

Adding or removing steps can also slightly change visible counts.

Use Export when you need the most precise output for offline analysis.

Export considerations

Exported values can differ slightly from on-screen values because of display optimization.

Also note:

• deleted users do not appear in exports,

• and exports based on identifiers depend on current user availability.

Tag users from the report

You can tag users directly from the funnel report for follow-up actions.

To tag:

1. Click the tag icon next to a number in the report.

2. Enter a new tag name or pick an existing one.

3. Save.