About customer data
Netmera provides Customer Data as a module for capturing, unifying, and using information about users.
Customer Data acts as a data layer that connects identity, behavior, and consent. This data is used by campaigns, journeys, and automation within Netmera.
Explore customer data
Profile attributes
Profile Attributes are structured fields that describe each user. You can store anything from basic contact info to custom traits like membership level, favorite category, or device type.
Create custom attributes tailored to your business
Auto-update via SDKs, APIs, or contact uploads
Use in segmentation, personalization, and journey triggers
Device metadata
Netmera captures device metadata to support engagement. With this data, you can:
Deliver tailored content by adapting messages to device, OS, and location.
Segment with precision using attributes like app version, region, or language.
Gain deeper insights with analytics by platform, version, and manufacturer.
Troubleshoot faster by identifying issues across specific devices or OS versions.
Events
Events capture user actions like button clicks, logins, purchases, or onboarding steps. These signals are used for behavioral targeting and automation logic across Netmera.
Built-in and custom event tracking
Parameter support for richer data
Visualize user actions in Event Insight
Tagless data capture
Tagless Data Capture gathers behavioral data from your website or app automatically, reducing the need for manual tagging and code.
Why customer data powers the whole platform
Customer Data is a shared source of information for Netmera's engagement features.
Every attribute, event, and permission feeds directly into Netmera’s:
Campaign targeting
Audience segmentation
Journey triggers
Personalization logic
Message eligibility filters
and advanced analytics
Customer Data provides the starting point for engagement as well as a source for reporting and analysis.
Last updated
Was this helpful?