Event Reports

Event Reports gives you a fast operational view of tracked activity. It helps you monitor event volume across daily and hourly timeframes before moving into deeper analysis.

Use this section when you want to answer questions such as:

• Is event activity rising or falling?

• When does usage peak?

• Did a launch or campaign change user behavior?

Report overview

These reports focus on speed and visibility. They help you spot traffic changes, reaction windows, and unusual movement without building a more advanced event analysis first.

You can read event volume in two ways:

• Daily Event Count shows how one or two events change across days.

• Hourly Usage shows how a selected event is distributed throughout the day.

When to use each report

Use Daily Event Count when you want to compare campaign periods, release windows, or behavior across several days. This is the better choice for longer movement and trend reading.

Use Hourly Usage when timing matters. It helps you find peak interaction hours, understand when users react after a send, and spot short-term anomalies more quickly.

Go deeper when needed

These reports are best for monitoring and fast comparison. When you need richer breakdowns, dimensions, or audience-level filtering, continue with Event Insight.