Segments

Segments are reusable audience definitions.

They group users by rules (behavior, profile, responses, tags, location, time).

Use segments in campaigns, journeys, and analytics.

If you’re building an audience for a campaign or journey, you want a rule-based segment.

Start here (most-used topics)

What you want to do

Create a segment (standard flow)

Open

Create New Rule Based Segment

What you want to do

View, refresh, pause, export rule-based segments

Open

Rule Based Segments

What you want to do

Curate “ready to use” segments for the team

Open

Ready to Use Segments

What you want to do

Import/sync segments via connectors

Open

Connector Segments

What you want to do

Predict who will convert/churn (AI-based)

Open

Predictive Segments

What you want to do

Inspect a segment and export users

Open

Segment Details

Quickstart: build a segment you can target

1

1) Start with the question you want to answer

Examples:

• “Who added to cart but didn’t purchase?”

• “Who opened the app 3+ times this week?”

• “Who did not click my last campaign?”

2

2) Choose the segment type

• Rule-based: dynamic and rule-driven. Default choice.

• Ready to use: pinned segment for common targeting.

• Connector segment: synced/imported from an external tool.

3

3) Define criteria (keep it minimal)

Common criteria building blocks:

• Behavior / event (performed / not performed, recency, frequency)

• Profile attributes (tier, language, city)

• Response (received/opened/clicked/not clicked)

• Tag (static labels)

4

4) Save and generate

Name it like a query: cart_abandoners_24h or high_value_buyers_30d.

5

5) Use it in targeting

Segments are selectable in:

• Campaigns (Who/Targeting)

• Journeys (Audience)

• Analytics filters

Key concepts (fast)

• Rule-based segment: recalculated from rules (optionally daily).

• Ready to use segment: pinned and shared for repeat targeting.

• Connector segment: synced in from an external tool.

• Predictive segment: AI-based segment that predicts likelihood of an event.

• Tags vs segments: tags are labels. Segments are rules.

Related: Tags.

Related prerequisites

• Tracking data: Events

• User traits: Profile Attributes

• Deeper breakdowns: Event Insight