Define Segment

Targeting -> Segments -> Create New Segment

To create a custom segment for your target audience, you can access the Segments tab and select the option to create a new segment. Once you've chosen a name for your segment, you can use various criteria to narrow down your target audience, including targeting users based on their push permission, tag, profile attributes, previous response, or behavior within a specific time interval or location.

Example:

You want to send a promotional push notification to your users who have recently shown interest in men's shoes. You name the segment "Interested in Men's Shoes" and select the "By Tag" criteria to include users who have viewed or added men's shoes to their cart in the last 7 days.

Additionally, you select "By Profile" and choose the attribute "Gender" with a value of "Male" to further narrow down your audience. Once the segment is created, you draft a promotional push notification for a discount on men's shoes and schedule it to be sent out to this specific segment during peak shopping hours. This targeted approach helps to increase engagement and conversion rates for your promotional campaigns.

In the scenario below, it selects the users who did “Bill Payment” event more than 5 times with the amount greater than 300 in the last 3 months and between 09:00 and 18:00 in London.

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