# Web Analytics

Web Analytics helps you understand how users arrive, browse, and engage on your website.

Use it to monitor traffic quality, content performance, session behavior, and referral sources.

<figure><img src="/files/lTA2kAxfyXmcF48hYFRp" alt="" width="563"><figcaption></figcaption></figure>

### Why use Web Analytics

Web Analytics gives you a direct view of website behavior inside Netmera.

It is especially useful when you want:

* visitor trends,
* page-level performance,
* device mix,
* session quality,
* and referrer-based acquisition insight.

### Core areas

{% stepper %}
{% step %}

### User & Device

Track unique visitors, returning visitors, and device mix.
{% endstep %}

{% step %}

### Pageviews

Measure which pages get traffic and how users move through the site.
{% endstep %}

{% step %}

### Sessions

Review visit quality with session count, bounce metrics, and average time.
{% endstep %}
{% endstepper %}

### Web event definitions

Web Analytics uses standard web events.

1. **First Visit**
   * fired when a browser visits the website for the first time
2. **Visit Web**
   * fired on repeat visits
3. **Pageview**
   * fired for each page visit in a session
4. **Time Spent in Web**
   * measures on-site engagement duration

{% hint style="success" %}
**First Visit** and **Visit Web** are collected by default. If you also want **Pageview** and **Time Spent in Web**, contact your Customer Success Manager.
{% endhint %}

### User & Device

This area shows how many users visited and which devices they used.

<figure><img src="/files/WrJqGstMp67yUp3hm1lD" alt=""><figcaption></figcaption></figure>

#### Main metrics

1. **All Users**
   * total unique website visitors in the selected range
2. **New Users**
   * users visiting for the first time
3. **Returning Users**
   * users who visited before and came back
4. **Device Breakdown**
   * desktop, mobile, and tablet distribution

If the same user visits from both desktop and mobile, device-level counts can appear in both categories while total users remain unique.

{% hint style="info" %}
If the selected date range includes today, summary cards include today’s data but graphs only show data up to the previous day.
{% endhint %}

#### User daily trends

This view shows how **All Users**, **New Users**, and **Returning Users** change day by day.

<figure><img src="/files/xzv5iZYecpqQCK28SrpJ" alt=""><figcaption></figcaption></figure>

#### Device share

This chart shows the device distribution of website visits.

<figure><img src="/files/Z6XPaPCOU4nfWpghGXBs" alt=""><figcaption></figcaption></figure>

### Pageviews

Pageviews help you evaluate content interest and landing-page performance.

<figure><img src="/files/L8gWKzuPwt6IrvhnBQ0B" alt=""><figcaption></figcaption></figure>

#### Main metrics

1. **Pageviews**
   * total number of page loads in the selected range
2. **Unique Pageviews**
   * number of distinct pages visited
3. **Pageview Daily Trends**
   * daily movement of pageview metrics

{% hint style="success" %}
Example: if one user opens the homepage 3 times and a product page 4 times, **Total Pageviews = 7** and **Unique Pageviews = 2**.
{% endhint %}

### Sessions

Session metrics help you judge visit quality and friction.

<figure><img src="/files/ZNHpoe5yDDmUE3VNVc8R" alt=""><figcaption></figcaption></figure>

#### Main metrics

1. **Session**
   * total visits in the selected range
2. **Bounce Session**
   * sessions shorter than 10 seconds with only one pageview
3. **Bounce Rate**
   * bounce sessions divided by all sessions
4. **Average Session Time**
   * total visit duration divided by session count

Sessions are often derived from time-spent events fired every 10 seconds during an active session.

<figure><img src="/files/Lwd2sKWLOgLWnpy0iwfp" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/Rb80q011b7NVCsUaP6He" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/hfYAQS1HatGEzhQXfYDR" alt=""><figcaption></figcaption></figure>

### Graph settings

You can switch graph type based on the comparison you need.

#### Line graph

Use a line graph for trend reading over time.

<figure><img src="/files/htzZgWoJU0jxhMTAx5DF" alt=""><figcaption></figcaption></figure>

#### Bar graph

Use a bar graph for faster day-to-day comparison.

<figure><img src="/files/2Ed8zDvxlwlKZIFhKdlo" alt=""><figcaption></figcaption></figure>

You can also hover data points for exact values and download charts for reporting.

### Referrer URL tracking

Referrer URL shows the last website a user came from before landing on your site.

This is useful for:

* campaign attribution,
* partner traffic analysis,
* and referral quality checks.

The referrer dimension is available for:

* **Visit Web**
* **First Visit**
* **Pageview**

#### How to access referrer data

1. Open [Event Insight](/netmera-user-guide/reports-and-analytics/analytics/event-insight.md).
2. Select **Visit Web**, **First Visit**, or **Pageview**.
3. Apply the **Referrer URL** breakdown.

<figure><img src="/files/xhazRrGE8EABgpXEiKdd" alt=""><figcaption></figcaption></figure>

### How metrics map to Event Insight

Some Web Analytics metrics can also be traced in Event Insight.

#### User metrics

* **All Users** → **Visit Web** with **Unique User Count**
* **New Users** → **First Visit** with **Unique User Count**

<figure><img src="/files/i1ZffY1JfPr74NMHEtKx" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/rS9s0myhTIexQP0QS5qW" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/L4k3GVuX7tuvNlGq8udf" alt=""><figcaption></figcaption></figure>

#### Pageview metrics

* **Pageviews** → **Pageview** event
* **Unique Pageviews** → **Page View > By Session** with **Page URL** dimension, then sum the results

<figure><img src="/files/vvcTcrD20egg5ZKUciez" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/T3uxR48ItnSKQYqvgyvw" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/LboTZLWdDJeMBg46nlld" alt=""><figcaption></figcaption></figure>

#### Session metric

* **Session** → **Visit Event** with **By Session** breakdown

<figure><img src="/files/caj7FqOc1HvVLqpvkA17" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/bBuJ0IipuzcS02mEe8dv" alt=""><figcaption></figcaption></figure>


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