Web Analytics

Web Analytics helps you understand how users arrive, browse, and engage on your website.

Use it to monitor traffic quality, content performance, session behavior, and referral sources.

Why use Web Analytics

Web Analytics gives you a direct view of website behavior inside Netmera.

It is especially useful when you want:

• visitor trends,

• page-level performance,

• device mix,

• session quality,

• and referrer-based acquisition insight.

Core areas

1

User & Device

Track unique visitors, returning visitors, and device mix.

2

Pageviews

Measure which pages get traffic and how users move through the site.

3

Sessions

Review visit quality with session count, bounce metrics, and average time.

Web event definitions

Web Analytics uses standard web events.

1. First Visit

   • fired when a browser visits the website for the first time

2. Visit Web

   • fired on repeat visits

3. Pageview

   • fired for each page visit in a session

4. Time Spent in Web

   • measures on-site engagement duration

First Visit and Visit Web are collected by default. If you also want Pageview and Time Spent in Web, contact your Customer Success Manager.

User & Device

This area shows how many users visited and which devices they used.

Main metrics

1. All Users

   • total unique website visitors in the selected range

2. New Users

   • users visiting for the first time

3. Returning Users

   • users who visited before and came back

4. Device Breakdown

   • desktop, mobile, and tablet distribution

If the same user visits from both desktop and mobile, device-level counts can appear in both categories while total users remain unique.

If the selected date range includes today, summary cards include today’s data but graphs only show data up to the previous day.

User daily trends

This view shows how All Users, New Users, and Returning Users change day by day.

Device share

This chart shows the device distribution of website visits.

Pageviews

Pageviews help you evaluate content interest and landing-page performance.

Main metrics

1. Pageviews

   • total number of page loads in the selected range

2. Unique Pageviews

   • number of distinct pages visited

3. Pageview Daily Trends

   • daily movement of pageview metrics

Example: if one user opens the homepage 3 times and a product page 4 times, Total Pageviews = 7 and Unique Pageviews = 2.

Sessions

Session metrics help you judge visit quality and friction.

Main metrics

1. Session

   • total visits in the selected range

2. Bounce Session

   • sessions shorter than 10 seconds with only one pageview

3. Bounce Rate

   • bounce sessions divided by all sessions

4. Average Session Time

   • total visit duration divided by session count

Sessions are often derived from time-spent events fired every 10 seconds during an active session.

Graph settings

You can switch graph type based on the comparison you need.

Line graph

Use a line graph for trend reading over time.

Bar graph

Use a bar graph for faster day-to-day comparison.

You can also hover data points for exact values and download charts for reporting.

Referrer URL tracking

Referrer URL shows the last website a user came from before landing on your site.

This is useful for:

• campaign attribution,

• partner traffic analysis,

• and referral quality checks.

The referrer dimension is available for:

• Visit Web

• First Visit

• Pageview

How to access referrer data

1. Open Event Insight.

2. Select Visit Web, First Visit, or Pageview.

3. Apply the Referrer URL breakdown.

How metrics map to Event Insight

Some Web Analytics metrics can also be traced in Event Insight.

User metrics

• All Users → Visit Web with Unique User Count

• New Users → First Visit with Unique User Count

Pageview metrics

• Pageviews → Pageview event

• Unique Pageviews → Page View > By Session with Page URL dimension, then sum the results

Session metric

• Session → Visit Event with By Session breakdown