# People Insight
People Insight helps you find users who match a precise set of conditions.
Use it when you need an answer at the audience level, not just the event level.
Examples:
* users who allowed push but never purchased,
* users in a segment who also match a profile attribute,
* or users who performed one behavior but not another.
### Build the query
Click the **+** button to start defining the audience.
### Add conditions
Use **Add Condition** to define the rules users must match.
Available condition types include:
* Push Permission
* Segment
* Tag
* Profile
* Behavior
### Group conditions with logic
Use **Add Group** when you need a more complex rule set.
Groups let you combine conditions with logical operators such as:
* **and**
* **or**
Example:
Find users who are in **Segment A** **and** have **push permission enabled**.
### Run the search
After setting the conditions, click **Find**.
The result shows the users or unique devices that match your query.
This output is useful for:
* campaign targeting,
* churn investigation,
* audience validation,
* and data exploration.
### Tag matching users
Use the circular arrow icon to create a tag from the result set.
This is useful when you want to reuse the same audience later in messaging or reporting.
### Export the result
You can export the matched users for offline analysis.
Supported export choices include identifiers such as:
* `External ID`
* `Email`
* `MSISDN`
* `Mobile Advertiser ID`
Choose the identifiers that fit your operational need.
### Best practices
* Start with the smallest set of conditions that answers the question.
* Group logic carefully before running large queries.
* Use tags when the same audience will be reused.
* Export when you need deeper analysis outside the panel.
