Installs

The data presented on the "Installs & Uninstalls" dashboard page holds significant potential for improving the performance and user experience of your platform or application. By closely examining the number of installs and uninstalls over different timeframes – whether it be daily, weekly, or monthly – you gain actionable insights into user behavior.

Installs

This metric provides a clear picture of the effectiveness of your user acquisition strategies. It provides crucial insights into user acquisition, representing the number of individuals who have decided to engage with your product within the chosen timeframe. Tracking installs on a daily, weekly, and monthly basis helps you evaluate the effectiveness of your strategies for attracting new users.

Tip:

Consistently high install rates suggest success, while fluctuations or declines may indicate areas in need of marketing or promotional adjustments.

Uninstalls

This metric reflects the number of users who have chosen to uninstall or remove your platform or application from their devices within the specified date range. It offers valuable insights into user churn patterns. Identifying trends, such as specific time periods or user segments with high uninstall rates, enables you to tailor retention efforts.

Tip:

Analzying the uninstalls metric may help you on the onboarding process, conducting A/B tests to optimize user engagement, or collecting feedback from users who have uninstalled to make product improvements.

Furthermore, the combination of install and uninstall metrics with user engagement data can provide a comprehensive view of user behavior, facilitating the identification of factors influencing retention. Armed with this information, you can implement targeted user segmentation, reengagement campaigns, and product enhancements to boost user satisfaction and loyalty. In essence, the data empowers you to make data-driven decisions that result in a more successful and user-centric platform or application.

Why is my Uninstall Data Increasing on Android Devices?

At Netmera, we receive device token information for your apps through Firebase Cloud Messaging (FCM). Tokens from devices that haven't connected to FCM for over 270 days become invalid. These tokens are linked to passive devices, which have likely been inactive for a long time. Messages sent to these old tokens won't be delivered.

Reasons for inactive tokens:

• Devices lost, destroyed, or forgotten

• Long periods of inactivity

If a token is inactive for 270 days, FCM marks it as invalid. Once a device reconnects, it gets a new token, and Netmera assigns a new installation ID. This process can lead to higher uninstall numbers, as previously successful message deliveries to these old tokens are now counted as failures. However, this change specifically impacts Android devices inactive for 270+ days.

By carefully monitoring these metrics over different timeframes, you can pinpoint areas for improvement, optimize your user engagement efforts, and work towards sustainable growth for your platform or application.