# Campaigns

Campaigns gives you a cross-channel view of message performance.

Use it to measure campaign volume, delivery, engagement, conversion, and revenue in one place.

**Path:** **Netmera Panel → Reports → Campaigns**

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Use this report to compare campaigns quickly and find what drives results.

## Get to an answer fast

{% stepper %}
{% step %}

#### Set the date range

Start with the period you want to evaluate.
{% endstep %}

{% step %}

#### Add filters

Narrow the list by label or message content.
{% endstep %}

{% step %}

#### Read the right section

Use **Highlights** for KPIs, **Campaign Analytics** for campaign rows, and **Campaigns Summary** for trends.
{% endstep %}
{% endstepper %}

### What this report helps you answer

* How many campaigns ran in a period?
* Which campaign had the best open rate or conversion?
* Which campaigns drove app opens or revenue?
* How do results change by day, week, or month?

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FGjmR9lfpYytynczRGbGA%2FScreenshot%202024-12-05%20at%2020.16.27.png?alt=media&#x26;token=99b39b0a-6539-4263-b9c9-4abeb0d83da1" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="259.8740234375">Metric</th><th>What it shows</th></tr></thead><tbody><tr><td><strong>Today Number of Campaigns</strong></td><td>Total campaigns executed today.</td></tr><tr><td><strong>Number of Campaigns</strong></td><td>Total campaigns executed in the selected range.</td></tr><tr><td><strong>Best Open Rate</strong></td><td>Highest open rate achieved by a campaign.</td></tr><tr><td><strong>Average Open Rate</strong></td><td>Average open rate across campaigns.</td></tr><tr><td><strong>Best Conversion</strong></td><td>Highest conversion rate achieved by a campaign.</td></tr><tr><td><strong>Average Conversion</strong></td><td>Average conversion rate across campaigns.</td></tr><tr><td><strong>Success</strong></td><td>Number of successfully delivered notifications.</td></tr><tr><td><strong>Open Rate</strong></td><td>Percentage of delivered messages that were opened.</td></tr><tr><td><strong>Avg. Time In App</strong></td><td>Average time users spend in the app after engagement.</td></tr><tr><td><strong>Conversion</strong></td><td>Number of users who completed the campaign goal.</td></tr><tr><td><strong>Revenue</strong></td><td>Revenue attributed to the campaign.</td></tr><tr><td><strong>Average Revenue</strong></td><td>Revenue per conversion.</td></tr></tbody></table>

## Search Campaigns

Use filters to find the campaigns you want to inspect.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FpR2jTeldBXDjZGYItvDR%2FScreenshot%202024-12-05%20at%2020.19.44.png?alt=media&#x26;token=499c5df8-edc0-4913-886e-bae26ae59562" alt=""><figcaption></figcaption></figure>

#### Available filters

* **Dates** — limit the report to a selected time range.
* **Message Label** — focus on campaigns grouped under the same label.
* **Message Content Search** — search by campaign name or message text.

## Campaign Highlights

Use this section for a quick KPI summary.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FiGFeMVooxZa5EaxZByjU%2FScreenshot%202024-12-05%20at%2020.20.26.png?alt=media&#x26;token=0f14defd-8613-407c-bd0d-e46cba89a534" alt=""><figcaption></figcaption></figure>

<details>

<summary>Examples</summary>

* **Today Number of Campaigns = 10** means ten campaigns ran today.
* **Best Open Rate = 45%** means one campaign outperformed all others on opens.
* **Average Conversion = 8%** gives a baseline for overall campaign effectiveness.

</details>

## Campaign Analytics: Key Metrics Explained

Use this section to inspect campaign-level rows and compare individual campaigns.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FatuVd0TxCZC9mDYBYl37%2FScreenshot%202024-12-05%20at%2020.45.14.png?alt=media&#x26;token=b75e4204-1109-43c0-af7d-23316e2454f4" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="222.10638427734375">Field</th><th>What it shows</th></tr></thead><tbody><tr><td><strong>Start Date</strong></td><td>When the campaign started running.</td></tr><tr><td><strong>Campaign ID</strong></td><td>Internal unique identifier for the campaign.</td></tr><tr><td><strong>Campaign Name</strong></td><td>Internal campaign name used for identification.</td></tr><tr><td><strong>Campaign Title</strong></td><td>Display-facing title or message title.</td></tr><tr><td><strong>Message Text</strong></td><td>Main message body or content.</td></tr><tr><td><strong>Message Type</strong></td><td>Message purpose, such as promotional, transactional, or informational.</td></tr><tr><td><strong>Message Style</strong></td><td>Visual format, such as iOS Rich Push or Text Push.</td></tr><tr><td><strong>Message Label</strong></td><td>Label used to group campaigns for filtering and reporting.</td></tr><tr><td><strong>Target Audience</strong></td><td>Intended recipient count or target segment.</td></tr><tr><td><strong>Success</strong></td><td>Delivered notifications acknowledged by devices. Failed deliveries are shown as fail.</td></tr></tbody></table>

{% hint style="warning" %}
**Success** is based on message logs returned by Apple APNS and Google FCM.
{% endhint %}

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FxVPesBEmJGVY7V6afcR8%2FScreenshot%202024-12-05%20at%2020.46.48.png?alt=media&#x26;token=78732a56-5504-4241-a36e-d4863a97e517" alt=""><figcaption></figcaption></figure>

### Metric definitions

#### Direct App Opens

Tracks users who open the app by interacting with the campaign.

Netmera attributes the `OpenApp` event to the campaign that triggered it.

#### Open Rate

Measures the percentage of delivered messages that were opened.

Example: `300 opens / 1,000 delivered = 30%`.

#### Conversion

Counts users who complete the defined campaign goal, such as purchase or sign-up.

Conversion tracking uses campaign attribution from links or user behavior.

For push campaigns, define the conversion event during **Step: What** in push creation.

#### Revenue

Shows total revenue attributed to the campaign.

Revenue is calculated from campaign-attributed purchases or subscriptions.

#### Average Revenue

Shows revenue per conversion.

Example: `$5,000 / 50 conversions = $100`.

## Campaigns Summary

Use this section to review aggregated performance over time.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F2Kg8yXsjpFKtgS2ZhYfL%2FScreenshot%202024-12-05%20at%2020.50.23.png?alt=media&#x26;token=29f6e378-dc18-4fdf-938e-80988dea548f" alt=""><figcaption></figcaption></figure>

The summary table groups campaign data by:

* **Daily**
* **Weekly**
* **Monthly**

It uses these columns:

<table><thead><tr><th width="228.99365234375">Column</th><th>What it shows</th></tr></thead><tbody><tr><td><strong>Target Audience</strong></td><td>Total intended recipients.</td></tr><tr><td><strong>Success</strong></td><td>Successfully delivered notifications.</td></tr><tr><td><strong>Direct App Opens</strong></td><td>App opens driven by the campaign.</td></tr><tr><td><strong>Open Rate</strong></td><td>Share of delivered messages that were opened.</td></tr><tr><td><strong>Conversion</strong></td><td>Users who completed the target action.</td></tr><tr><td><strong>Rev.</strong></td><td>Total attributed revenue.</td></tr><tr><td><strong>Avg. Rev.</strong></td><td>Revenue per conversion.</td></tr></tbody></table>

{% hint style="info" %}
**Summation (Σ)** shows the cumulative total for the selected period.

Example: if daily direct app opens are `100` and `150`, the total is `250`.
{% endhint %}

### How to read the summary table

Use the summary table when you want to:

* compare performance across time periods,
* spot engagement or revenue trends,
* validate targeting quality,
* and measure campaign ROI at a glance.

### Related pages

* [Reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports)
* [Push Reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/campaigns/push-reports)
* [Email Reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/campaigns/email-reports)
* [SMS Reports](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/campaigns/sms-reports)