Campaigns

The "Campaigns Report" section is your gateway to in-depth insights into your marketing campaigns within Netmera. Here, you can customize your analysis based on date ranges, message labels, and even search for specific campaigns by their content. Explore the power of data-driven decision-making for your campaigns.

Below you might find easy descriptions of each Analytics option of the Reports Dashboard. For further explanations please refer to following titles below.

Reports Dashboard

Search for your Campaigns

By using the filters below, you might find your desired reports.

Dates: Specify a date range to focus on a particular time frame for your campaign analysis. Click within the "Dates" section to set your preferred start and end dates.

Message Label: Filter your campaign data by applying labels to categorize and organize your campaigns. Click on "Choose labels" to select labels you've previously assigned to your messages.

Message Content Search: Quickly locate campaigns by searching for specific keywords in campaign names or message content. Simply type your search query in the provided text box to find campaigns related to specific themes or content.

Review of the Campaign Highlights

Today Number of Campaigns

This metric represents the total number of marketing campaigns that have been executed on the current day. It provides a real-time snapshot of how many campaigns have been launched or sent out today. Monitoring the "Today Number of Campaigns" helps you stay updated on your daily campaign activity. It can be particularly useful for assessing your team's daily workload or understanding your marketing cadence.

Number of Campaigns

This metric indicates the overall count of marketing campaigns that have been conducted within a specified period. It includes all campaigns in the specified dates when they were launched. "Number Of Campaigns" provides an overview of the volume of campaigns executed. It's a fundamental metric for tracking the breadth of your marketing efforts over time.

Best Open Rate (%)

The "Best Open Rate" represents the highest percentage of push recipients who opened a campaign among all your campaigns. It signifies the campaign with the most successful open rate. Identifying the "Best Open Rate" helps you pinpoint your most engaging campaigns. Clicking to see this specific campaign allows you to learn from its success and potentially replicate its strategies in future campaigns.

Average Open Rate (%)

The "Average Open Rate" is the mean percentage of recipients who opened your campaigns across all your campaigns. It provides a general sense of how engaging your campaigns are on average. Monitoring the "Average Open Rate" helps you assess the overall effectiveness of your campaigns in capturing your audience's attention. It's a valuable benchmark for your marketing performance.

Best Conversion

"Best Conversion" identifies the campaign with the highest conversion rate. A conversion rate typically measures the percentage of users who take a desired action, such as making a purchase or signing up, in response to a campaign. Recognizing the "Best Conversion" campaign allows you to analyze what elements or strategies contributed to its success. It's an opportunity to uncover tactics that lead to higher conversion rates and apply them to other campaigns.

Average Conversion

"Average Conversion" provides the mean conversion rate across all your campaigns. It offers an overall picture of how effective your campaigns are at driving user actions. Monitoring the "Average Conversion" helps you gauge the typical response rate across your campaigns. It's a useful metric for assessing the overall impact of your marketing efforts on user behavior.

Detailed Campaigns Analytics

Descriptive Titles

Start Date

The "Start Date" represents the date when a particular marketing campaign was initiated or launched. It marks the beginning of the campaign's execution. Knowing the "Start Date" helps you track when a campaign commenced, which can be useful for assessing its performance over time and for coordinating multiple campaigns.

Campaign Id

The "Campaign Id" is a unique identifier assigned to each marketing campaign. It distinguishes one campaign from another and is typically used for internal tracking and reference. The "Campaign Id" helps you uniquely identify and reference specific campaigns, especially when you have numerous campaigns in your marketing portfolio.

Campaign Name

The "Campaign Name" is a descriptive title given to a marketing campaign, often reflecting its purpose or content. "Campaign Names" provide a clear way to refer to campaigns and can help team members quickly understand the nature of a campaign.

Campaign Title

The "Campaign Title" is a more concise and eye-catching version of the campaign's name. It's often used in marketing materials to grab the audience's attention. Crafting compelling "Campaign Titles" is essential for conveying your campaign's message effectively and encouraging recipients to take the desired action.

Message Text

"Message Text" refers to the content or text included in the marketing message. It comprises the main body of the message, conveying the campaign's information or call to action. Crafting compelling "Message Text" is essential for conveying your campaign's message effectively and encouraging recipients to take the desired action.

Message Type

"Message Type" categorizes the type of message being sent in the campaign. It could be, for example, a promotional message, informational message, or transactional message. Understanding the "Message Type" helps you categorize campaigns and tailor your messaging strategy based on the specific communication goals.

Message Style

Message styles, such as iOS 10 Rich Push, Text Push, and Android/iOS Rich Push, among others, determine the visual and formatting approach used in marketing messages, particularly push notifications.

Message Label

"Message Label" is a tag or category assigned to a campaign, often used for organization and segmentation purposes. Applying "Message Labels" helps you group campaigns by specific criteria, making it easier to manage and analyze campaigns based on common characteristics.

Target Audience

"Target Audience" specifies the intended recipients or demographic group for a campaign. It defines who the campaign is designed to reach. Identifying the "Target Audience" ensures that your campaign is directed at the right people, increasing its effectiveness and relevance.

Analytical Titles

Success

"Success" is a metric that typically indicates whether a marketing campaign achieved its intended goals or objectives. It can vary depending on the specific goals of the campaign, such as driving conversions, increasing engagement, or generating revenue. Tracking "Success" helps you evaluate the overall effectiveness of your campaigns.

In the context of notifications sent through our payload, the outcome is determined by the message log data returned from Apple (APNS) and Google (FCM). When we send notifications through our payload:

Success Logs Details:

  • If the notification is successfully delivered and acknowledged by the recipient's device, it is logged as "Success."

  • If, for any reason, the notification cannot be delivered, it is logged as "Fail."

This tracking mechanism ensures that you can monitor the delivery and success of notifications sent through Apple's APNS and Google's FCM, helping you gauge the effectiveness of your messaging campaigns.

Direct App Opens

"Direct App Opens" represents the number of times recipients of a campaign opened your app directly through the campaign. It measures the campaign's ability to drive app engagement and user interactions.

Open Rate

"Open Rate" is a crucial marketing metric that indicates the percentage of recipients who opened a campaign. It's calculated by dividing the number of opens by the number of audience delivered. A higher open rate generally signifies a more engaging and effective campaign.

Avg. Time In App

"Avg. Time In App" measures the average amount of time users spend within your app after engaging with a campaign. It's an important metric for assessing user engagement and how campaigns impact app usage.

Conv. (Conversion)

"Conv." is an abbreviation for "Conversion." In the context of marketing campaigns, it refers to a critical metric that measures the number of users who have successfully completed a specific action or objective as a direct result of the campaign. These actions can vary widely based on the campaign's goals and may include activities such as making a purchase, signing up for a newsletter, filling out a contact form, or downloading an app.

Conversion Tracking Benefits:

Tracking conversions is essential because it helps you gauge the effectiveness of your marketing efforts in persuading users to take desired actions. Understanding which campaigns lead to conversions provides valuable insights into what resonates with your audience and what drives them to engage with your brand. This information can be used to refine your marketing strategies and optimize future campaigns for better results.

Rev. (Revenue):

"Rev." stands for "Revenue." This metric quantifies the total financial income generated as a direct result of the campaign. Revenue can encompass various sources, including sales revenue, subscription fees, or any other form of monetary gain attributed to campaign-driven actions.

Revenue Tracking Benefits:

Revenue is a critical metric for assessing the financial impact of your marketing efforts. It allows you to measure the return on investment (ROI) of your campaigns by comparing the revenue generated to the costs associated with running those campaigns. Tracking revenue helps you determine which campaigns are not only driving engagement but also contributing significantly to your bottom line.

Avg. Rev. (Average Revenue):

"Avg. Rev." is short for "Average Revenue." This metric calculates the average amount of revenue generated per user who converted as a result of the campaign. To calculate it, you divide the total revenue generated by the number of conversions.

Avg. Rev. Tracking Benefits:

The "Avg. Rev." metric provides a more granular view of the financial impact of your campaigns. It helps you understand not only how much revenue a campaign generated in total but also the average value of each conversion. This information is particularly useful for pricing and marketing strategy decisions. For example, it can inform you about the average spending of customers who convert, allowing you to tailor your marketing efforts more effectively.


Campaign Summary

Metrics and Data Fields

Below are the summaries of previously described Analytics.

  • Target Audience: This column represents the intended recipients or demographic group for marketing campaigns.

  • Success: This column measures the success of marketing campaigns, indicating whether they reached to their target audience or not.

  • Direct App Opens: This column counts the number of times recipients opened an app directly through a campaign.

  • Open Rate: This column calculates the percentage of recipients who opened a campaign, indicating their campaign engagement.

  • Conversion: This column represents the number of users who completed desired actions as a result of campaigns, measuring campaign effectiveness.

  • Rev. (Revenue): This column quantifies the total financial income generated due to campaigns, reflecting the financial impact of marketing efforts.

  • Avg. Rev. (Average Revenue): This column calculates the average revenue generated per user who converted as a result of campaigns, offering insights into the average value of conversions.

Data Presentation with an Example

The table appears to present campaign data for the specified date range (for example 11-08-2023 to 21-08-2023) across different reporting frequencies (Daily, Weekly, Monthly). The data is organized to provide insights into various metrics for different target audiences during this time frame.

Summation (Σ):

For each metric, the table displays a summation (Σ) of the relevant data.

Please note that while the table structure is defined, specific data values are not provided in this summary. The actual data would be populated within the table for each corresponding date, target audience, and reporting frequency.

This summary table allows you to track and analyze campaign performance, engagement, and financial outcomes across different time periods and target audiences, providing valuable insights for decision-making and optimization of marketing strategies.

In conclusion, the Reports - Campaigns page provides a comprehensive view of your marketing campaigns' performance over specified date ranges, offering valuable insights into engagement, conversion, revenue, and average revenue per user.

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