IYS Integration
The İleti Yönetim Sistemi, or Message Management System, allows consumers to manage their opt-in and opt-out preferences for electronic communications such as SMS, email, and voice calls. At the same time, it requires businesses to register and manage consent records systematically.
Integrating İYS with Netmera
Netmera offers a built-in integration with İYS to help you synchronize your users' communication permissions securely and efficiently.
Note: Make sure you have access to your brand’s IYS credentials before starting the integration.
Follow these steps to connect your İYS account with Netmera:
Go to the Connectors Section In your Netmera panel, navigate to the Connectors section and find the list of available connectors.
Select İleti Yönetim Sistemi under Data Security Choose Data Security > İleti Yönetim Sistemi, then click Install to start the integration.
Enter Your Brand and IYS Codes When prompted, enter your Brand Code and IYS Code (retrieved from your IYS account). These are required to activate the connector.

Once the connector is installed, Netmera will automatically begin syncing user permissions with İYS. The synchronization process starts during the night of installation and continues in batches until all users are processed.
Authorizing Netmera in the İYS Panel
To enable full functionality, you must authorize Netmera within the İYS platform:
Log in to your IYS Panel.
Go to the İş Ortaklığı (Partnerships) section.
Search for and select Netmera as your solution partner.
Make sure the following permissions are enabled:
Message Permissions
Call Permissions
Email Permissions
This step allows Netmera to receive and manage user permission data on your behalf, ensuring that all communication is aligned with İYS regulations.

Uploading Email and SMS Data for İYS Sync
To import user permissions into Netmera for İYS synchronization, use the specific formats outlined below. This applies if you’re uploading bulk data manually in addition to automatic syncing.
Mutabakat Yönetimi
Make sure the setting Mutabakat Yönetimi is enabled in your IYS Panel. Without this setting, synchronization cannot proceed.

File Transfer For IYS
Navigate to Netmera Panel > Targeting > File Transfers and choose Email Uploads or SMS Uploads.

Email Upload Format
To synchronize email permissions with İYS, your upload file must include the following columns in the specified order:
Email Address Must be a valid email format. Example:
[email protected]
Platform You can use values such as
EMAIL
,mobileapp
, or other relevant channels, depending on your use case.Permission Must be either
ONAY
(consent) orRET
(rejection), written in uppercase.Timestamp Must follow this format:
dd.MM.yyyy HH:mm:ss
Example:15.05.2025 14:23:00
ExternalID (optional) A unique identifier for the user in your system.
Example: [email protected]; mobileapp; ONAY; 15.05.2025 14:23:00; user123

The upload file must be in
.txt
or.csv
format.Do not include a header row in the file.
Sample File
Key Points to Follow
The
permission
column must include eitherONAY
orRET
Users marked with
ONAY
will be directly reflected in İYS.Users marked with
RET
will appear in İYS if a previous record exists for that brand. Otherwise, they will not be listed.
SMS Upload Format
To sync SMS permissions with İYS, your upload file must include the following columns:
Phone number with country code Example:
905331234562
Platform Platfrom you acquired consent from:
mobile/web
,form
, etc.Permission Must be either
ONAY
orRET
, written in uppercase.Timestamp Must follow this format:
dd.MM.yyyy HH:mm:ss
Example:15.05.2025 14:23:00
ExternalID (optional) A unique identifier for the user in your system.
Example: 905331234562; SMS; RET; 15.05.2025 14:23:00; user456
File Format
The upload file must be in
.txt
or.csv
format.Do not include a header row in the file.

Key Points to Follow
The
permission
column must include eitherONAY
orRET
Phone numbers must start with the country code (e.g.,
90
for Turkey) and should not include spaces, dashes, or special characters.Users marked with
ONAY
will be directly reflected in İYS.Users marked with
RET
will appear in İYS if a previous record exists for that brand. Otherwise, they will not be listed.
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