Define Message Type Setup

The Setup step defines the general information and initial configuration of the campaign.

Campaign Name

• In the Campaign Name field, enter a unique and descriptive name to identify your campaign.

• This name will appear in dashboards and reports, so choose something relevant and easy to recognize.

Campaign Type

• In the Campaign Type dropdown, select the type of message you want to send. Available types include:

  • Push Notification (mobile apps)

  • Web Push (web browsers)

  • SMS

  • Email

For mobile app messaging: Select Push Notification to proceed with configuring a push notification campaign for iOS and/or Android devices.

Types of Mobile Push Notifications

Estimated Reach

Located to the right of the Campaign Type section, the Estimated Reach panel provides a real-time overview of how many users your campaign can potentially reach.

Breakdown Includes:

• Total Devices: Combined reach across platforms.

• iOS Devices: Number of iOS users/devices eligible to receive the campaign.

• Android Devices: Number of Android users/devices eligible to receive the campaign.

Tips for Using Estimated Reach

• This feature helps you assess your campaign’s reach and scope before sending.

• Use the breakdown to determine if your message needs platform-specific adjustments.

  • Example: If iOS users make up a larger portion of your audience, consider tailoring content or visuals accordingly.

• By understanding the total estimated audience size, you can better:

  • Allocate internal or external resources

  • Align timing with peak engagement hours

  • Evaluate whether to A/B test for certain segments