> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/web-tools/web-personalization/web-personalization-dashboard.md).

# Web personalization dashboard

**Web Tools > Experiences > Web Personalization**

Web Personalization lets you configure **segments and tags** and use them to display different web page content for different user groups. You can define the content shown to each group and publish the changes without a code deployment.

{% hint style="info" %}
**Example:**

With Web Personalization, you can create different homepage experiences for different segments. For example, if you have segments such as "New Visitors," "Returning Customers," or "High-Value Customers," you can configure homepage content for each segment, including product recommendations, offers, or personalized greetings.
{% endhint %}

To access the web personalization creation menu, navigate to the Web Tools category and find "Experiences". This section contains five functions for configuring web pages for specific user segments and delivering personalized content.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F6dt8r11wT5gsKET5Dru9%2FScreenshot%202023-08-01%20at%2015.49.00.png?alt=media&#x26;token=807da706-81e7-4a2f-a1ac-e0723f48e610" alt=""><figcaption><p>Web Tools > Experiences > Web Personalization</p></figcaption></figure>

## Web Personalization Page Functions

Web Personalization Page has 5 functions: **experience summary, stop an experience, clone, edit, and create a new personalization experience**.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FxZNtFpTw0T7mBkCPSQOG%2Fimage.png?alt=media&#x26;token=2e7e6089-c0fb-4554-bc94-d44460a0644c" alt=""><figcaption></figcaption></figure>

### Experience Summary

Click an existing experience to view its summary and make adjustments as needed.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FcHcrdUDWsGLc5684dymW%2Fimage.png?alt=media&#x26;token=c54072c9-dc54-4a36-9cdd-fd0693521cde" alt=""><figcaption></figcaption></figure>

### Stop an Experience

To stop a running experience, click the **stop** icon in the Actions section.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F1O5lj1brnyq9sDfQzi9N%2Fimage.png?alt=media&#x26;token=92fc7fe5-2f54-4cf2-9713-fd0f7eb49fdb" alt=""><figcaption></figcaption></figure>

### Clone an Experience

You can **clone** a running experience by clicking the clone icon in the Actions section.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FXz45k5filuwhkIlWgvVA%2Fimage.png?alt=media&#x26;token=527de0b0-e13c-4f34-b775-737a8612a413" alt=""><figcaption></figcaption></figure>

### Edit an Experience

For experiences you have already stopped, you can click the **edit** icon to make changes. Editing is only applicable to stopped experiences. To edit a live experience, you must first stop it.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FdVc2UD2o54zQK31kiXtz%2Fimage.png?alt=media&#x26;token=5e69eb19-4835-449f-8452-bbec81a57651" alt=""><figcaption></figcaption></figure>

### Create a New Experience

To create a new experience, click the **"Publish New Personalization Experience"** button in the upper right.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FiaxX8lrF7tTrzKki4erd%2Fimage.png?alt=media&#x26;token=31a9cd0f-7709-4cd2-9666-53db369fd276" alt=""><figcaption></figcaption></figure>


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