# Message Labels

**Settings > Message Labels**

Message Labels are tags you define once and reuse across campaigns. They help you filter campaigns in analytics. They also keep naming consistent across teams.

Use labels for cross-cutting dimensions like:

* `onboarding`
* `winback`
* `flash-sale`
* `delivery-status`

{% hint style="info" %}
Labels are best for *analysis* and *filtering*. Use [Message Categories](https://user.netmera.com/netmera-user-guide/panel-settings/netmera-panel-settings/message-categories) for broad grouping.
{% endhint %}

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FWZpivhJSTZmfVTe3VdHJ%2FScreenshot%202026-02-17%20at%2011.25.31.png?alt=media&#x26;token=08604471-ea03-4a68-b446-8c018195e3ca" alt=""><figcaption></figcaption></figure>

### Field definitions

**Label ID**

A unique, stable identifier for the label. Treat it like a key used in reporting and exports.

**Label Name**

A human-readable name shown in the panel. Make it obvious and consistent across your org.

{% hint style="info" %}
Keep `Label ID` stable once used in production. Renaming is fine, but avoid changing the ID.

Example:

* `winback` → Winback
  {% endhint %}

### Create a message label

{% hint style="info" %}
Path: **Settings > Message Labels > Create New Message Label**
{% endhint %}

{% stepper %}
{% step %}

### Create the label

1. Click **Create New Message Label**.
2. Enter **Label ID**.
3. Enter **Label Name**.
4. Click **Save**.
   {% endstep %}
   {% endstepper %}

### Use labels in campaigns

When creating or editing a campaign, assign a **Message Label** if the channel supports it. Use labels to compare performance across different campaign types.

Examples:

* Same label across Push + Email for one initiative.
* Different labels for different lifecycle stages.

### Edit or retire a label

You can edit labels later to keep naming consistent. Avoid breaking reporting references.

{% hint style="warning" %}
If you’ve already used a label in campaigns, keep the `Label ID` stable. If you need a new ID, create a new label instead.
{% endhint %}

### Filter and analyze by label

In **Reports**, filter campaigns by **Message Label** when available. Use this to compare metrics like clicks, conversions, and revenue. This is useful when category or campaign naming is inconsistent.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2Fl9vloNaJODMPkUVSkEei%2Fimage.png?alt=media&#x26;token=2a4768e8-fcfb-481d-8068-345aa5c0814d" alt=""><figcaption><p>Update Message Label</p></figcaption></figure>