Netmera User Guide
Netmera Docs
  • ⚡Netmera User Guide
  • What's New?
  • Beginner's Guide to Netmera
    • Introduction to Netmera
    • Integrating Netmera
    • App Dashboard
    • Design Guide
    • Troubleshooting and Support
    • FAQs
    • Your Feedback
  • Terms to Know
  • Guided Videos
  • Messages
    • About Push Notifications
    • Mobile Push
      • Creating a Mobile Push
        • Define Message Type: Setup
        • Define Message Content: What
          • Advanced iOS Settings
        • Define the Audience: Who
        • Define Campaign Schedule: When
        • Test and Send: GO!
      • Elements of Push Notifications
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Add Custom Sounds
      • Add Image or Video to Push Notifications
      • Banner, Carousel, Slider and Product Discovery Additional Notes
    • SMS
      • SMS Onboarding
      • Creating an SMS campaign
      • Message Categories
    • E-Mail
      • Email Onboarding
        • Upload Email List
        • IYS (İleti Yönetim Sistemi)
        • Email Integrations
        • Mail Delivery Onboarding
      • How to Create a Mail Template
      • Sending a Mail Campaign
    • Automated Messages
    • Transactional Messages
    • Geofence Messages
    • Push A/B Testing
    • FTP Push & Data Transfer
    • Multi-Language Push
    • Recall Campaigns
    • Netmera AI Text Generator
  • Mobile In-App
    • Mobile In-App / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
          • Custom Button Deeplinks
        • Assign Click Actions
      • Publish
      • Analyze
  • Web Tools
    • About Web Tools
    • Web Push
      • Creating a Web Push Campaign
      • Mobile Web Push for iOS
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Tags / Upload User List
      • Fancy Box Setup
    • Web Transactional Push
      • Web Transactional Push Deeplink
    • Web Pop-Up / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
        • Assign Click Actions
      • Publish
      • Analyze
    • Web Feedback Button
      • Create a New Web Feedback Button
        • How to Customize Widgets
        • Adding Click Action
    • Web Personalization
      • Web Personalization Dashboard
      • Create a New Experience
        • Setup and Rules
        • Creating Experiences
  • Web Analytics
  • Customer Journeys
    • Journeys
      • Setup
      • Entry Rules
      • Audience
      • Build Journey
        • Journey Components
          • State
          • Branch
          • Action
      • Launch
      • Journey Analytics
      • Journey Examples
        • Action-Based Engagement Journey
  • Customer Data
    • About Customer Data
    • Profile Attributes
      • Creating Custom Profile Attributes
    • Events
      • Netmera Events
      • Creating Custom Events
      • Event Insight
    • Tagless Data Capture
    • IYS Integration
  • Targeting
    • About Targeting
    • People
    • Tags
    • Segments
      • AI-Based Segments
      • Ready to Use Segments
      • Rule Based Segments
        • Create New Rule Based Segment
      • Connector Segments
      • Segment Details
    • File Transfers
    • Geofence
  • Reports & Analytics
    • Reports
      • Glossary
      • Campaigns
        • Push Reports
        • Email Reports
        • SMS Reports
      • Automated, Transactional & Geofence Push Reports
      • Total Users
      • Installs
      • Event Reports
        • Daily Event Count
        • Hourly Usage
      • KPI's Monthly
      • App Tracking
      • Application Version
      • Audit Logs
      • Export
      • Channel Reachability
    • Analytics
      • Funnel Analysis
        • Create New Funnel
      • Profile
      • Event Insight
      • People Insight
      • Uninstall
      • Opt Out
      • Revenue and Conversion
      • Customer Touch
      • Retention and Cohort
      • Web Analytics
  • Panel Settings
    • Netmera Panel Settings
      • General Settings
      • Test Devices
      • Users
      • Roles and Permissions
      • Button Sets
      • Message Categories
      • Message Labels
      • Landing Pages
      • WebHooks
      • App Tracker
      • Reports Settings
      • Business Units
      • Coupon Code Lists
  • Developer Guide
    • Netmera Developer Guide
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  1. Panel Settings
  2. Netmera Panel Settings

Business Units

Settings -> Business Units -> Create New Business Unit

A business unit is a logical grouping or division within your organization that operates independently and has its own marketing strategies. It allows you to manage different segments of your user base separately based on their characteristics, behaviors, or preferences. Using business units, you can target specific groups of users with personalized content and campaigns, tailoring your marketing efforts to suit their unique needs.

Example:

For example, if your organization has multiple brands or product lines, you can create different business units for each brand or product line. This way, you can customize the messages and content sent to users who are interested in specific brands or products.

Create New Business Unit

"Edit Business Unit" is a feature that enables you to modify the settings and configurations of a specific business unit. When you create a business unit, you can later access its details through the "Edit Business Unit" option to make changes as needed.

Business Unit Id

A "Business Unit Id" is a unique identifier automatically assigned to each business unit by Netmera. It serves as a primary key to distinguish one business unit from another within the system.

Business Unit Name

A "Business Unit Name" is a unique and descriptive name that you assign to a business unit. It helps you easily identify and differentiate between different business units. Choose a name that reflects the purpose or theme of the business unit.

Logo URL

The "Logo URL" refers to the web address (URL) where the logo image of the business unit is stored. This logo will appear as a small thumbnail on mobile phones and represents the branding or identity of the business unit.

Profile Attribute

A "Profile Attribute" is a characteristic or parameter associated with user profiles in Netmera. You can define specific profile attributes based on user information, behavior, or preferences. For example, you might have profile attributes for user age, location, interests, or purchase history.

Create your Business Unit Criteria

This is an important aspect of business units in Netmera. "Business Unit Criteria" refers to the conditions or rules you set to define the members of a particular business unit. These criteria help ensure that the right users are targeted and included in the specific business unit's campaigns.

Example:

For instance, you can create criteria based on user actions, such as users who made a purchase within the last month or users who have not opened the app in the last two weeks. By defining such criteria, you can dynamically include or exclude users from the business unit based on their behavior, allowing you to deliver personalized content and promotions.

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Last updated 1 year ago

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Business Unit