Segment Details
Use Segment Details to inspect one segment, understand its audience, and take action from a single view.
This page helps you verify who is in the segment, how large it is, how it performs, and where it is already being used.
Path: Targeting > Segments > Rule Based Segments > Select a Segment
Quick steps
Open a segment from the segment list.
Review its definition and audience size.
Check performance metrics and message usage.
Export users or start a campaign if needed.
Open Segment Details
To open a segment:
Go to Targeting > Segments > Rule Based Segments.
Click the segment name.
Segment overview
The overview section shows the core information that defines the segment.
It typically includes:
Segment Name — the segment label used across targeting and reporting
Created By — the user who created the segment
Created Date — when the segment was first created
Segment Criteria — the rule logic that defines membership
Use this section to confirm that the segment still reflects the audience you intended to build.
Number of users
This section shows how many users currently belong to the segment.
It can also include a platform split, such as:
iOS
Android
Web
Use this area to answer quick questions like:
Is the segment large enough to use?
Does the platform mix look correct?
Did a recent rule change shrink or expand the audience?
Status metrics
Status metrics help you understand how this audience behaves and how effective it may be for messaging.
Typical metrics include:
Message Sent — total messages sent to this audience
Push Click Average — average push engagement rate for the segment
Average Monthly App Opens — how often users in this segment open the app
Average Time in App — how long they typically stay in the app
Average Monthly Revenue — the segment’s average revenue contribution
Use these metrics when you want to compare audience quality before launching a campaign.
For example:
a segment with high app opens may respond well to frequent messaging,
while a segment with low engagement may need a different offer or channel.
Messages using this segment
This table shows the campaigns and messages that already use the segment.
Typical columns include:
Message ID — the internal message reference
Title — the campaign or message name
Date — when the message was created or sent
Status — whether the message is draft, scheduled, or sent
Use this table to understand where the segment is already active before editing or deleting it.
Deleting a segment that is already in use
If a segment is used in one or more messages, you must remove those dependencies first.
To delete the segment:
Navigate to the Messages Using This Segment section to see where the segment is currently being used.
Either delete the message(s) or remove the segment from the Step 3: Who section of the message.
Once the segment is no longer associated with any active messages, you can proceed to delete it.
Send push
Use Send Push to start a push campaign directly from the segment.
When you do this, the segment is already selected in the campaign targeting step. This is useful when you already know the audience and want to move straight into message creation.
User export
Use User Export when you need the segment outside Netmera.
Common reasons to export:
analyze the audience offline,
share the user list with another team,
or compare the segment with data in another system.
When to use Segment Details
Open this page when you want to:
validate the audience before a campaign,
review how a segment performs over time,
check whether the segment is already used in active messaging,
or export users for analysis.
Quick checks before you act
Before you send, export, edit, or delete a segment, verify:
does the user count look right,
does the platform distribution make sense,
do the engagement metrics support the campaign idea,
and is the segment already attached to other messages.
For the full segment list and management view, see Rule Based Segments.
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