Reports

Reports are prebuilt dashboards for monitoring messaging performance, user growth, platform health, and operational activity. Use this section when you want a ready-made answer quickly, without building a custom analysis from scratch.

In general, Reports gives you structured dashboards with stable metrics. Analytics is better when you want ad-hoc exploration, custom breakdowns, or more investigative work.

Most reports follow the same workflow. Start with the date range, add filters if needed, review the main trend or table, and export when you need deeper analysis.

How to work with reports

1

Pick the report that matches the question

Start from the sections below. Each report is designed to answer a different type of operational or performance question.

2

Set the time range first

Use a shorter range when you are debugging a recent issue. Use a longer range when you want to understand trends or compare periods.

3

Filter out noise

Use labels, channels, audience filters, or report-specific options where available. This helps the report answer one focused question instead of several broad ones at once.

4

Export when you need to go further

Exports are useful when you want to share the result, compare it outside the panel, or join it with another source.

Messaging performance

Use these reports when the question is about campaign delivery, engagement, conversion, or revenue across one or more channels.

What you want to measure

Cross-channel campaign overview, including volume, open rate, conversion, and revenue

Open

Campaigns

What you want to measure

Push-specific delivery, clicks, conversions, and revenue

Open

Push Reports

What you want to measure

Email delivery, opens, clicks, bounces, unsubscribes, and bounce reasons

Open

Email Reports

What you want to measure

SMS dispatch, provider-confirmed delivery, and failure detail

Open

SMS Reports

What you want to measure

WhatsApp send, delivery, and read performance

Open

WhatsApp Reports

What you want to measure

Automated, transactional, and geofence campaign performance

Open

Automated, Transactional & Geofence Reports

Users, growth, and app health

Use these reports when you need a broader platform view, such as user growth, installs, version adoption, or reachability.

What you want to monitor

Total users, devices, sessions, opt-ins, and revenue over time

Open

Total Users

What you want to monitor

Installs, reinstalls, and uninstalls

Open

Installs

What you want to monitor

Which app versions are active across users and devices

Open

Application Version

What you want to monitor

Who can be contacted on each messaging channel

Open

Channel Reachability

What you want to monitor

Which Android apps coexist with yours on user devices

Open

App Tracking

Event volume and operational checks

Use these reports when you need fast event counts rather than a full behavioral analysis.

What you want to check

Daily and hourly event volume

Open

Event Reports

What you want to check

Deeper event investigation with dimensions and breakdowns

Open

Event Insight

KPIs and governance

Use these reports when the goal is broader management, monthly tracking, exports, or auditability.

What you want to manage

Monthly KPI monitoring

Open

KPI's Monthly

What you want to manage

User actions and configuration changes in the panel

Open

Audit Logs

What you want to manage

Scheduled and manual data exports

Open

Data Export

What you want to manage

Metric definitions used across the report set

Open

Glossary