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Reports

Reports are prebuilt dashboards for monitoring messaging performance, user growth, platform health, and operational activity. Use this section when you want a ready-made answer quickly, without building a custom analysis from scratch.

In general, Reports gives you structured dashboards with stable metrics. Analytics is better when you want ad-hoc exploration, custom breakdowns, or more investigative work.

Most reports follow the same workflow. Start with the date range, add filters if needed, review the main trend or table, and export when you need deeper analysis.

Illustration of a report dashboard with line charts and the Netmera mascot

How to work with reports

1

Pick the report that matches the question

Start from the sections below. Each report is designed to answer a different type of operational or performance question.

2

Set the time range first

Use a shorter range when you are debugging a recent issue. Use a longer range when you want to understand trends or compare periods.

3

Filter out noise

Use labels, channels, audience filters, or report-specific options where available. This helps the report answer one focused question instead of several broad ones at once.

4

Export when you need to go further

Exports are useful when you want to share the result, compare it outside the panel, or join it with another source.

Messaging performance

Use these reports when the question is about campaign delivery, engagement, conversion, or revenue across one or more channels.

What you can review

Cross-channel campaign overview, including volume, open rate, conversion, and revenue

Open
Campaign reports
What you can review

Push-specific delivery, clicks, conversions, and revenue

Open
Push reports
What you can review

Email delivery, opens, clicks, bounces, unsubscribes, and bounce reasons

Open
Email reports
What you can review

SMS dispatch, provider-confirmed delivery, and failure detail

Open
SMS reports
What you can review

WhatsApp send, delivery, and read performance

Open
WhatsApp reports
What you can review

Automated, transactional, and geofence campaign performance

Open
Automated, transactional & geofence reports

Users, growth, and app health

Use these reports when you need a broader platform view, such as user growth, installs, version adoption, or reachability.

What you can review

Total users, devices, sessions, opt-ins, and revenue over time

Open
Total users report
What you can review

Installs, reinstalls, and uninstalls

Open
Installs report
What you can review

Which app versions are active across users and devices

Open
Application version
What you can review

Who can be contacted on each messaging channel

Open
Channel reachability
What you can review

Which Android apps coexist with yours on user devices

Open
App tracking

Event volume and operational checks

Use these reports when you need fast event counts rather than a full behavioral analysis.

What you can review

Daily and hourly event volume

Open
Event reports
What you can review

Deeper event investigation with dimensions and breakdowns

Open
Event insight

KPIs and governance

Use these reports when the goal is broader management, monthly tracking, exports, or auditability.

What you can manage

Monthly KPI monitoring

Open
KPIs monthly
What you can manage

User actions and configuration changes in the panel

Open
Audit logs
What you can manage

Scheduled and manual data exports

Open
Scheduled data export
What you can manage

Metric definitions used across the report set

Open
PreviousExport users
NextDelivery reports

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