# Reports

Reports are prebuilt dashboards for monitoring messaging performance, user growth, and system activity.

Use **Reports** when you want a ready-made view.

Use **Analytics** when you want ad-hoc analysis and deeper breakdowns.

{% hint style="info" %}
Most reports follow the same flow: pick a date range → filter → inspect trends → export if needed.
{% endhint %}

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FFbq0PiMsMaZh4WIK9yLs%2Fimage.png?alt=media&#x26;token=37c2419d-be24-4ae3-aa18-781e975b7756" alt="" width="563"><figcaption></figcaption></figure>

### Quickstart: get to an answer fast

{% stepper %}
{% step %}

#### 1) Pick the report based on your question

Start from the sections below.
{% endstep %}

{% step %}

#### 2) Set the time range first

Short ranges are better for debugging.

Long ranges are better for trend analysis.
{% endstep %}

{% step %}

#### 3) Filter to reduce noise

Use labels, channel, audience, or dimensions where available.
{% endstep %}

{% step %}

#### 4) Export when you need deeper analysis

Use Export when you want to join with external data.
{% endstep %}
{% endstepper %}

### Messaging performance

<table data-view="cards"><thead><tr><th>What you want to measure</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Cross-channel campaign overview (volume, open rate, conversion, revenue)</td><td><a href="reports/campaigns">campaigns</a></td></tr><tr><td>Push-specific performance</td><td><a href="reports/campaigns/push-reports">push-reports</a></td></tr><tr><td>Email-specific performance</td><td><a href="reports/campaigns/email-reports">email-reports</a></td></tr><tr><td>SMS-specific performance</td><td><a href="reports/campaigns/sms-reports">sms-reports</a></td></tr><tr><td>WhatsApp-specific performance</td><td><a href="../omnichannel-engagement/whatsapp/whatsapp-reports">whatsapp-reports</a></td></tr><tr><td>Automated and location-based messaging performance</td><td><a href="reports/automated-transactional-and-geofence-reports">automated-transactional-and-geofence-reports</a></td></tr></tbody></table>

### Users, growth, and app health

<table data-view="cards"><thead><tr><th>What you want to monitor</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Total users over time</td><td><a href="reports/total-users">total-users</a></td></tr><tr><td>Installs and adoption</td><td><a href="reports/installs">installs</a></td></tr><tr><td>App versions in the wild</td><td><a href="reports/application-version">application-version</a></td></tr><tr><td>Reachability by channel (who can be contacted)</td><td><a href="reports/channel-reachability">channel-reachability</a></td></tr><tr><td>Attribution and tracking diagnostics</td><td><a href="reports/app-tracking">app-tracking</a></td></tr></tbody></table>

### Event volume (operational)

<table data-view="cards"><thead><tr><th>What you want to check</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Hourly and daily event counts</td><td><a href="reports/event-reports">event-reports</a></td></tr><tr><td>Deeper event breakdowns and dimensions</td><td><a href="analytics/event-insight">event-insight</a></td></tr></tbody></table>

### KPIs and governance

<table data-view="cards"><thead><tr><th>Admin / governance</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Monthly KPI tracking</td><td><a href="reports/kpis-monthly">kpis-monthly</a></td></tr><tr><td>Who changed what in the panel</td><td><a href="reports/audit-logs">audit-logs</a></td></tr><tr><td>Export data out of Netmera</td><td><a href="reports/data-export">data-export</a></td></tr><tr><td>Metric definitions used across reports</td><td><a href="reports/glossary">glossary</a></td></tr></tbody></table>