# Reports

Reports are prebuilt dashboards for monitoring messaging performance, user growth, platform health, and operational activity. Use this section when you want a ready-made answer quickly, without building a custom analysis from scratch.

In general, **Reports** gives you structured dashboards with stable metrics. **Analytics** is better when you want ad-hoc exploration, custom breakdowns, or more investigative work.

{% hint style="info" %}
Most reports follow the same workflow. Start with the date range, add filters if needed, review the main trend or table, and export when you need deeper analysis.
{% endhint %}

<figure><img src="/files/8KBb2UfArPzYt281s1oY" alt="" width="563"><figcaption></figcaption></figure>

### How to work with reports

{% stepper %}
{% step %}

#### Pick the report that matches the question

Start from the sections below. Each report is designed to answer a different type of operational or performance question.
{% endstep %}

{% step %}

#### Set the time range first

Use a shorter range when you are debugging a recent issue. Use a longer range when you want to understand trends or compare periods.
{% endstep %}

{% step %}

#### Filter out noise

Use labels, channels, audience filters, or report-specific options where available. This helps the report answer one focused question instead of several broad ones at once.
{% endstep %}

{% step %}

#### Export when you need to go further

Exports are useful when you want to share the result, compare it outside the panel, or join it with another source.
{% endstep %}
{% endstepper %}

### Messaging performance

Use these reports when the question is about campaign delivery, engagement, conversion, or revenue across one or more channels.

<table data-view="cards"><thead><tr><th>What you want to measure</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Cross-channel campaign overview, including volume, open rate, conversion, and revenue</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/1TanfGj4q0JJH0epoZSh">/spaces/X6uilbEAw42gqsudlclY/pages/1TanfGj4q0JJH0epoZSh</a></td></tr><tr><td>Push-specific delivery, clicks, conversions, and revenue</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/AaeCWOyPZS91hopgJMxy">/spaces/X6uilbEAw42gqsudlclY/pages/AaeCWOyPZS91hopgJMxy</a></td></tr><tr><td>Email delivery, opens, clicks, bounces, unsubscribes, and bounce reasons</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/L0c7iYDKg3xdwjgFfAlP">/spaces/X6uilbEAw42gqsudlclY/pages/L0c7iYDKg3xdwjgFfAlP</a></td></tr><tr><td>SMS dispatch, provider-confirmed delivery, and failure detail</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/nQGurUZi1MIlfxIVrolZ">/spaces/X6uilbEAw42gqsudlclY/pages/nQGurUZi1MIlfxIVrolZ</a></td></tr><tr><td>WhatsApp send, delivery, and read performance</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/qWPNNOZbvLmn4Dixdn2h">/spaces/X6uilbEAw42gqsudlclY/pages/qWPNNOZbvLmn4Dixdn2h</a></td></tr><tr><td>Automated, transactional, and geofence campaign performance</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/43Yqj3P2UAfWiNVX8PvZ">/spaces/X6uilbEAw42gqsudlclY/pages/43Yqj3P2UAfWiNVX8PvZ</a></td></tr></tbody></table>

### Users, growth, and app health

Use these reports when you need a broader platform view, such as user growth, installs, version adoption, or reachability.

<table data-view="cards"><thead><tr><th>What you want to monitor</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Total users, devices, sessions, opt-ins, and revenue over time</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/AojEX4nB2W0gtVqyENWg">/spaces/X6uilbEAw42gqsudlclY/pages/AojEX4nB2W0gtVqyENWg</a></td></tr><tr><td>Installs, reinstalls, and uninstalls</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/VbNyCxpQj1IYxoPfjpbm">/spaces/X6uilbEAw42gqsudlclY/pages/VbNyCxpQj1IYxoPfjpbm</a></td></tr><tr><td>Which app versions are active across users and devices</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/VxG0XXtKetJmEyLea5kc">/spaces/X6uilbEAw42gqsudlclY/pages/VxG0XXtKetJmEyLea5kc</a></td></tr><tr><td>Who can be contacted on each messaging channel</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/6dpBPuQzZNHjYFWxhuQg">/spaces/X6uilbEAw42gqsudlclY/pages/6dpBPuQzZNHjYFWxhuQg</a></td></tr><tr><td>Which Android apps coexist with yours on user devices</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/uMJEg6cqkfmbw1k582xr">/spaces/X6uilbEAw42gqsudlclY/pages/uMJEg6cqkfmbw1k582xr</a></td></tr></tbody></table>

### Event volume and operational checks

Use these reports when you need fast event counts rather than a full behavioral analysis.

<table data-view="cards"><thead><tr><th>What you want to check</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Daily and hourly event volume</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/ymjfs09THWMsQ4SodOon">/spaces/X6uilbEAw42gqsudlclY/pages/ymjfs09THWMsQ4SodOon</a></td></tr><tr><td>Deeper event investigation with dimensions and breakdowns</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/SIjqBXY2M5vmjY3LGVUY">/spaces/X6uilbEAw42gqsudlclY/pages/SIjqBXY2M5vmjY3LGVUY</a></td></tr></tbody></table>

### KPIs and governance

Use these reports when the goal is broader management, monthly tracking, exports, or auditability.

<table data-view="cards"><thead><tr><th>What you want to manage</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Monthly KPI monitoring</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/Qbaze8s87zxON2IJBDib">/spaces/X6uilbEAw42gqsudlclY/pages/Qbaze8s87zxON2IJBDib</a></td></tr><tr><td>User actions and configuration changes in the panel</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/c08FjOVlJaMUE9UMZkCt">/spaces/X6uilbEAw42gqsudlclY/pages/c08FjOVlJaMUE9UMZkCt</a></td></tr><tr><td>Scheduled and manual data exports</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/jbQXmZrbt4dzhHJhA8E9">/spaces/X6uilbEAw42gqsudlclY/pages/jbQXmZrbt4dzhHJhA8E9</a></td></tr><tr><td>Metric definitions used across the report set</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/9QyuubAXFYZCoDQvj4ox">/spaces/X6uilbEAw42gqsudlclY/pages/9QyuubAXFYZCoDQvj4ox</a></td></tr></tbody></table>


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