Event Insight

Unlocking the Full Potential of Event Analytics

Quick Steps Guideline

Go to your Netmera Panel and click:

Analytics -> Event Insight

  1. Decide on your Time Period,

  2. Select your Target (All Users/Segment/Tag/Profile),

  3. Search for Events and click on Add Event Property,

  4. Click on "Find", and then later choose "Select Events" to see all data below,

  5. You may use "Dimensions" and buttons such as "Unique User Count, Total Event Count, By Session" to further specify your target.

Create New Event Insight

Select Your Time Period:

Start by deciding on the timeframe you want to analyze. Choose from options from last week, month, or year. Your selected timeframe will be the basis for your analysis.

Define Your Target Audience:

Determine who you want to focus on in your analysis. You have several options:

  • All Users: Analyze data for all users of your app.

  • Segment: Focus on a specific user segment you've defined.

  • Tag: Analyze data for users with a particular tag.

  • Profile: Zoom in on users with specific profiles.

Search for Events:

To analyze user interactions, you need to select specific events. Events represent actions users take within your app, such as clicks, purchases, or sign-ups. Use the search function to locate and select the event you want to analyze. Type in the event name or description to find it.

Add Event Properties (Optional):

For more detailed insights, you can add event properties. Event properties allow you to filter event data based on additional attributes associated with the event. Click on "Add Event Property" to specify any additional properties you want to consider in your analysis. For example, you can filter by location, device type, or any custom properties you've defined.

Event Analytics

Total Event Count

This allows you to view insights related to the total count of events. It provides data on how frequently a particular event occurs in your app, helping you understand the overall engagement with that event.

Unique User Count

You can access information about the number of distinct users who have engaged with a specific event. It gives you a measure of individual user engagement with the selected events.

Select Events

Clicking on this button enables you to specify the events you want to analyze. Events represent actions or interactions that users perform within your app, such as clicks, purchases, or form submissions. You can choose which events to focus on in your analysis.

All Total

This button allows you to view data for all the selected events combined. It provides an overview of the total event count or unique user count for all the chosen events, giving you a comprehensive picture of user interactions within your app.

These buttons are essential for customizing your analysis in Event Analytics. Depending on your objectives, you can select the perspective (total event count or unique user count), choose specific events, and explore data for individual events or all events collectively. This customization helps you gain deeper insights into user behavior and engagement patterns.


Dimensions for Analysis:

Within Event Analytics, you can analyze the events based on various dimensions. These dimensions allow you to explore different aspects of user interactions. Here are some of the key dimensions available:

  • Unique User Count: This dimension focuses on the number of distinct users who have encountered events within your app. It provides insights into how many individual users engage with events.

  • Total Event Count: This dimension offers insights into the overall frequency of events. It helps you understand how frequently your events are triggered within your app.

  • By Session: Analyzing by session provides data on how users engage with targeted event during their app sessions. It sheds light on usage patterns within specific user sessions.

  • Month: Explore how the event's frequency varies over different months.

  • Week: Analyze weekly patterns in event engagement.

  • Days of a Week: Understand how the event usage fluctuates throughout the week.

  • Days of a Month: Gain insights into event behavior during different days of the month.

  • Hours of a Day: Zoom in on event interactions across different hours of the day.

  • Message Id: Message Id provides insights into how specific messages or notifications impact user behavior. It helps you understand the effectiveness of different messages in driving user engagement.

  • External Id: External Id can be used to analyze events associated with external references or identifiers. This dimension is useful for tracking interactions related to external data sources or integrations.

With these dimensions, you can tailor your event analysis to suit your specific objectives. Whether you're interested in understanding the reach of an event, its frequency, session-specific behavior, or temporal trends, Event Analytics equips you with the tools to gain in-depth insights into user interactions.

Making the Best of Event Analytics

Event Analytics offers a treasure trove of possibilities to uncover valuable insights and drive informed decisions within your app. Here are some captivating use cases, each accompanied by an emoji to highlight its significance:

Boost User Engagement

Use Event Analytics to identify which in-app events generate the most user engagement. Optimize these events to keep users hooked and active.

Feature Optimization

Analyze how users interact with specific app features. This data can guide you in enhancing or redesigning features to better align with user preferences.

Temporal Trends

Explore temporal patterns to identify peak usage times. Adjust your marketing campaigns or push notifications to coincide with these high-engagement periods.

Targeted Marketing

Segment your user base and analyze event interactions within these segments. Tailor marketing campaigns to cater to the unique preferences of each group.

User Retention

Investigate events that correlate with user retention. Develop strategies to encourage users to repeat these actions, boosting long-term engagement.

Anomaly Detection

Set threshold values for event rates and receive alerts when significant deviations occur. Quickly address anomalies to maintain a seamless user experience.

These engaging use cases demonstrate the versatility of Event Analytics, offering a wealth of opportunities to shape your app's success and enhance the user experience.

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