File Transfers
Netmera's File Transfer simplifies the process of updating and managing user data for campaign targeting. This flexible feature supports various upload types, enabling efficient segmentation, tagging, and permission synchronization.
Navigation Path
Targeting > File Transfers > File Type > Upload
Navigate to Targeting: Access the Targeting section from the left-hand menu in your Netmera panel.
Access File Transfers: Click on File Transfers to open the upload interface.
Choose File Type: Select the appropriate file type depending on your goal (e.g., Distribution List, Tag Upload, User Upload).
Enter List or File Name: Provide a unique name for the file. This name will appear on the File Transfers screen.
Select and Upload File: Choose your file, ensuring it follows the correct format.
Initiate Transfer: Click to begin the upload. Netmera will validate and process the data.
File Transfer Dashboard
General File Requirements
The file must be in .csv or .txt format.
Each column must contain a single data entry.
Avoid unnecessary spacing, headers, or formatting.
To avoid character encoding issues (especially with Turkish characters), ensure your files are saved in UTF-8 format before uploading.
Upload Distribution Lists
The Upload Distribution List feature allows you to create and manage lists for targeted distribution. This streamlined process facilitates the efficient organization and utilization of distribution lists for your tailored campaigns.
Used to create audience segments based on user identifiers.
List Name: Unique name used for targeting.
File: Text file (.txt or .csv)
Format: One user identifier per line.
Tag Uploads
Used to assign a specific tag to a group of users for segmentation.
Tag Name: The name of the tag to assign.
File: Text file (.txt)
Format: Each line should include a single user identifier.
User Uploads
Used to update user information with external IDs and tokens.
File Name: Descriptive file name for File Transfers screen.
File: Text file (.txt)
Format: Each line should follow the format:
token, externalId
APA91bGxyz... , user123 c2a62iOS... , user456
Email Uploads
This section allows you to upload a list of email addresses to create or update your audience within Netmera. Please note that this functionality does not perform İYS permission synchronization. It is used solely for uploading standard email lists. If you want to sync with İYS, see Email Upload Format title.
File Name: Descriptive identifier.
Tag Name (Optional): For segmenting uploaded users.
File: Text file (.txt or .csv)
Format: One email per line.
IYS Sync: If you want to synchronize user permissions with İleti Yönetim Sistemi (İYS), you must follow a separate upload format. For İYS-compatible uploads, please refer to Email Upload Format.
Promotion Value Uploads
Used to associate a promotion value with specific users.
Promotion Name: Descriptive name for internal tracking.
Promotion Expiry Date: Format: YYYY-MM-DD
File: Text file (.txt)
Format:
externalid, promotionvalue

Geofence Uploads
Used to upload geolocation targeting areas.
File: CSV file only.
Format (semicolon-separated):
Name;Latitude;Longitude;Radius;Entity Status;Distance Unit;Group
Processing may take up to 5 minutes.
Uploading Email and SMS Data for İYS Sync
To import user permissions into Netmera for İYS synchronization, use the specific formats outlined below. This applies if you’re uploading bulk data manually in addition to automatic syncing.
Mutabakat Yönetimi
Make sure the setting Mutabakat Yönetimi is enabled in your IYS Panel. Without this setting, synchronization cannot proceed.

File Transfer For IYS
Navigate to Netmera Panel > Targeting > File Transfers and choose Email Uploads or SMS Uploads.

Email Upload Format
To synchronize email permissions with İYS, your upload file must include the following columns in the specified order:
Email Address Must be a valid email format. Example:
[email protected]
Platform You can use values such as
EMAIL
,mobileapp
, or other relevant channels, depending on your use case.Permission Must be either
ONAY
(consent) orRET
(rejection), written in uppercase.Timestamp Must follow this format:
dd.MM.yyyy HH:mm:ss
Example:15.05.2025 14:23:00
ExternalID (optional) A unique identifier for the user in your system.
Example: [email protected]; mobileapp; ONAY; 15.05.2025 14:23:00; user123

The upload file must be in
.txt
or.csv
format.Do not include a header row in the file.
Sample File
Key Points to Follow
The
permission
column must include eitherONAY
orRET
Users marked with
ONAY
will be directly reflected in İYS.Users marked with
RET
will appear in İYS if a previous record exists for that brand. Otherwise, they will not be listed.
SMS Upload Format
To sync SMS permissions with İYS, your upload file must include the following columns:
Phone number with country code Example:
905331234562
Platform Platfrom you acquired consent from:
mobile/web
,form
, etc.Permission Must be either
ONAY
orRET
, written in uppercase.Timestamp Must follow this format:
dd.MM.yyyy HH:mm:ss
Example:15.05.2025 14:23:00
ExternalID (optional) A unique identifier for the user in your system.
Example: 905331234562; SMS; RET; 15.05.2025 14:23:00; user456
File Format
The upload file must be in
.txt
or.csv
format.Do not include a header row in the file.

Key Points to Follow
The
permission
column must include eitherONAY
orRET
Phone numbers must start with the country code (e.g.,
90
for Turkey) and should not include spaces, dashes, or special characters.Users marked with
ONAY
will be directly reflected in İYS.Users marked with
RET
will appear in İYS if a previous record exists for that brand. Otherwise, they will not be listed.
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