Netmera User Guide
Netmera Docs
  • ⚡Netmera User Guide
  • What's New?
  • Beginner's Guide to Netmera
    • Introduction to Netmera
    • Integrating Netmera
    • App Dashboard
    • Design Guide
    • Troubleshooting and Support
    • FAQs
    • Your Feedback
  • Terms to Know
  • Guided Videos
  • Messages
    • About Push Notifications
    • Mobile Push
      • Creating a Mobile Push
        • Define Message Type: Setup
        • Define Message Content: What
          • Advanced iOS Settings
        • Define the Audience: Who
        • Define Campaign Schedule: When
        • Test and Send: GO!
      • Elements of Push Notifications
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Add Custom Sounds
      • Add Image or Video to Push Notifications
      • Banner, Carousel, Slider and Product Discovery Additional Notes
    • SMS
      • SMS Onboarding
      • Creating an SMS campaign
      • Message Categories
    • E-Mail
      • Email Onboarding
        • Upload Email List
        • IYS (İleti Yönetim Sistemi)
        • Email Integrations
        • Mail Delivery Onboarding
      • How to Create a Mail Template
      • Sending a Mail Campaign
    • Automated Messages
    • Transactional Messages
    • Geofence Messages
    • Push A/B Testing
    • FTP Push & Data Transfer
    • Multi-Language Push
    • Recall Campaigns
    • Netmera AI Text Generator
  • Mobile In-App
    • Mobile In-App / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
          • Custom Button Deeplinks
        • Assign Click Actions
      • Publish
      • Analyze
  • Web Tools
    • About Web Tools
    • Web Push
      • Creating a Web Push Campaign
      • Mobile Web Push for iOS
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Tags / Upload User List
      • Fancy Box Setup
    • Web Transactional Push
      • Web Transactional Push Deeplink
    • Web Pop-Up / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
        • Assign Click Actions
      • Publish
      • Analyze
    • Web Feedback Button
      • Create a New Web Feedback Button
        • How to Customize Widgets
        • Adding Click Action
    • Web Personalization
      • Web Personalization Dashboard
      • Create a New Experience
        • Setup and Rules
        • Creating Experiences
  • Web Analytics
  • Customer Journeys
    • Journeys
      • Setup
      • Entry Rules
      • Audience
      • Build Journey
        • Journey Components
          • State
          • Branch
          • Action
      • Launch
      • Journey Analytics
      • Journey Examples
        • Action-Based Engagement Journey
  • Customer Data
    • About Customer Data
    • Profile Attributes
      • Creating Custom Profile Attributes
    • Events
      • Netmera Events
      • Creating Custom Events
      • Event Insight
    • Tagless Data Capture
    • IYS Integration
  • Targeting
    • About Targeting
    • People
    • Tags
    • Segments
      • AI-Based Segments
      • Ready to Use Segments
      • Rule Based Segments
        • Create New Rule Based Segment
      • Connector Segments
      • Segment Details
    • File Transfers
    • Geofence
  • Reports & Analytics
    • Reports
      • Glossary
      • Campaigns
        • Push Reports
        • Email Reports
        • SMS Reports
      • Automated, Transactional & Geofence Push Reports
      • Total Users
      • Installs
      • Event Reports
        • Daily Event Count
        • Hourly Usage
      • KPI's Monthly
      • App Tracking
      • Application Version
      • Audit Logs
      • Export
      • Channel Reachability
    • Analytics
      • Funnel Analysis
        • Create New Funnel
      • Profile
      • Event Insight
      • People Insight
      • Uninstall
      • Opt Out
      • Revenue and Conversion
      • Customer Touch
      • Retention and Cohort
      • Web Analytics
  • Panel Settings
    • Netmera Panel Settings
      • General Settings
      • Test Devices
      • Users
      • Roles and Permissions
      • Button Sets
      • Message Categories
      • Message Labels
      • Landing Pages
      • WebHooks
      • App Tracker
      • Reports Settings
      • Business Units
      • Coupon Code Lists
  • Developer Guide
    • Netmera Developer Guide
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On this page
  • What is a KPI?
  • Netmera KPI Dashboard
  • App Conversion Rate %
  • Average Revenue per User
  • 30 Days Retention (%)
  • Session Length (Minute)
  • Avg. Usage Frequency (Times)

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  1. Reports & Analytics
  2. Reports

KPI's Monthly

What is a KPI?

KPI's, or Key Performance Indicators, are specific and measurable metrics that organizations use to evaluate their performance and progress toward achieving their goals and objectives. KPIs serve as quantifiable markers of success and help businesses, teams, and individuals understand how effectively they are meeting their strategic targets.

Netmera KPI Dashboard

On Netmera's KPI Dashboard - Monthly, you'll find key performance indicators (KPIs) that provide a comprehensive snapshot of your platform or application's health and user engagement on a monthly basis. These KPIs are essential for measuring the success of your product and ensuring that it aligns with your goals and objectives. Let's explore the vital KPIs featured on this dashboard:

App Conversion Rate %

This KPI quantifies the effectiveness of your platform or application in converting visitors or users into active participants or customers. A higher conversion rate typically indicates that your product successfully persuades users to take desired actions, such as signing up, making purchases, or engaging with content.

Average Revenue per User

The Average Revenue per User (ARPU) reflects the average financial contribution from each user during the month. ARPU is a crucial metric for evaluating the financial health of your platform. It can help you identify trends in user spending, pricing strategies, and the overall financial impact of your product.

30 Days Retention (%)

Retention is a pivotal metric indicating the percentage of users who continue to engage with your platform or application 30 days after their initial interaction. A higher retention rate suggests that your product retains users effectively, indicating strong user satisfaction and product stickiness.

Session Length (Minute)

Session length measures the average duration of user sessions on your platform. Understanding session length can provide insights into user engagement and how effectively your product holds users' attention. Longer sessions often indicate higher user satisfaction and engagement.

Avg. Usage Frequency (Times)

This KPI calculates how frequently users interact with your platform on average during the month. A higher usage frequency indicates that users find value in your product and return frequently for their needs, suggesting a strong user community.

By monitoring these KPIs on a monthly basis, you gain valuable insights into user behavior, financial performance, and the overall success of your platform or application. Use these insights to drive data-driven decisions, optimize user experiences, and ensure your product aligns with your business objectives for sustained growth and user satisfaction.

Making the Best of KPIs Monthly

Dive Deep

Take a thorough look at the KPIs dashboard. Understand the context and significance of each metric. Know why each metric matters for your business and what it reveals about your performance.

Monitor Trends

Keep a close watch on how your KPIs change over time. Look for recurring patterns, like seasonal fluctuations or gradual shifts in performance. Understanding these trends helps you make informed decisions.

Investigate Deviations

When you notice significant changes in your KPIs, delve into the data to find out why these changes occurred. Identify the underlying factors causing the deviations, which can guide your efforts to address issues effectively.

Continuously Evolve

Recognize that your approach to KPIs should evolve over time. As your business goals and the market landscape change, adapt your KPIs, benchmarks, and strategies to stay aligned with your evolving objectives.

PreviousHourly UsageNextApp Tracking

Last updated 1 month ago

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