Uninstall

Uninstall helps you understand churn and investigate what happened before users removed the app.

Use it when you need both trend-level insight and user-level action.

Go to Analytics > Uninstall.

On Android, uninstall counts can rise because of inactive FCM tokens.

If a token does not connect to FCM for 270+ days, it becomes invalid. Common reasons are device replacement or long inactivity. When the device becomes active again, it gets a new token and Netmera assigns a new installation ID.

This can make uninstall numbers look higher than expected.

Set the filters

Time period

Choose one of these options:

• Last Week

• Last Month

• Last Year

• Dates Between

Segment

Optionally limit the analysis to a specific audience.

Review the uninstalled users list

This list shows users who uninstalled in the selected date range.

Use it to move from churn analysis to follow-up action.

Typical next steps:

• export the list,

• tag users,

• or build a reusable audience.

Export

Exports support deeper analysis and operational follow-up.

Exported data includes:

• user External ID,

• the related campaign,

• and the relevant journey/flow breakdown.

Analyze pre-churn context

These sections help connect uninstall behavior with recent engagement.

Push messages received before uninstall

This chart shows how many push messages users received in the last 7 days before uninstall.

Use it to spot over-messaging or messaging spikes before churn.

Last campaigns

This section highlights the last campaigns users interacted with before uninstall.

Use it to identify campaigns that may correlate with churn.

Last events

This section summarizes recent event activity before uninstall.

Key controls:

• Events in last (x) days sets the lookback window.

• Total Event / Unique User changes the measurement logic.

In this chart:

• Retain means users were active in the selected window.

• Churn means users were inactive in the selected window.