Uninstall
Uninstalls
Uninstalls shows churn trends and the context before churn. It also lets you take user-level actions on churned users.
Android uninstall spikes (FCM token expiry)
On Android, uninstall numbers can increase due to inactive FCM tokens. Tokens that do not connect to FCM for 270+ days become invalid.
Common causes:
device lost or replaced
long inactivity
When the device becomes active again, it receives a new token. Netmera assigns a new installation ID. This can make uninstall metrics look higher than expected.
Filters
Time period
Pick one of the presets or a custom range:
Last Week
Last Month
Last Year
Dates Between
Segment (optional)
Select a segment to scope the analysis to a specific audience.
Uninstalled users list
This list shows the users who uninstalled in the selected date. It respects the filters above.
What this list is for
Use this list to move from “why did churn happen?” to “what do we do next?”. This is the operational part of the report.
Export
Exports support operational follow-up. They also support deeper analysis in Excel.
Exports include:
user External ID,
the campaign where the uninstall happened,
the journey/flow breakdown where the uninstall happened.
Charts and breakdowns
Use these sections to connect churn with recent engagement.
Push messages received before uninstall
This chart shows the number of push messages received by uninstalled users. It looks at the last 7 days before the uninstall.
Last campaigns
This section highlights the last campaigns users interacted with before uninstall. Use it to spot campaigns that correlate with churn spikes.
Last events
This section summarizes event activity before uninstall.
Key controls:
Events in last (x) days: the lookback window.
Total Event / Unique User: count events or distinct users.
Retain means users active in the selected window. Churn means users inactive in the selected window.
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