Event Insight
Event Insight helps you analyze custom and system events across time, audience, platform, and event properties.
Quick path
Path : Analytics> Event Insight
Select a Time Period.
Choose a Target such as All Users, Segment, Tag, or Profile.
Search for one or more Events.
Add Event Properties if you need tighter filtering.
Click Find.
Refine the result with Dimensions, aggregation, and the analysis-type controls.
Use it when you need to move from a product or campaign question to exact event-level answers.
Use it to answer four practical questions:
Which events happened, and how often?
Which users or segments triggered them?
How do results change by platform, time, or attribute?
Which event properties explain the behavior behind the totals?
Build your query
Start with the smallest query that answers your question, then add more detail only when needed. This makes the result easier to read and easier to trust. In most cases, you begin with a time range, choose the audience, select the event, and then decide whether event properties or dimensions are necessary.
1. Select the time period
Choose the date range for the analysis first. The selected period defines the full result set, so it has the biggest impact on what you see next. Shorter ranges work best when you are debugging a recent issue or checking campaign activity from the last few days. Longer ranges work better when you want to understand trends, seasonality, or changes after a release.
For example, if you want to verify whether a new onboarding event is firing correctly, a short range such as today or the last seven days is usually enough. If you want to compare purchase behavior month over month, a broader range gives a more meaningful picture.
2. Define the target audience
Next, define who should be included in the query. This keeps the analysis focused on the users that matter for the question you are trying to answer. Instead of reading all event activity together, you can narrow the result to one audience and understand that group in context.
You can target one of these audience types:
All Users — query the full audience.
Segment — limit results to a saved segment.
Tag — limit results to tagged users.
Profile — limit results to users that match profile criteria.
For example, if you want to understand how loyal users behave after a promotion, you can run the same event query only for a saved segment of repeat buyers. If you want to inspect the behavior of users with a specific subscription level, a profile-based target is a better fit.
3. Add events
Select the event or events you want to analyze. The event is the core of the query, so choose the one that best matches the behavior you want to measure. Search helps you find event names quickly, especially in projects with many custom events.
In practice, a single event is often enough for a focused analysis. For example, you might analyze Purchase, Login, Product Viewed, or AddToCart on its own. If the question is broader, you can compare several related events in the same result and see how volume changes across them.
4. Add event properties when needed
Use Add Event Property when the event name alone is too broad. Event properties let you narrow the query to one part of the event data, which is especially useful when the same event is used for several use cases.
For example, a Purchase event may include attributes such as category, brand, currency, price, or channel. If you want to analyze only electronics purchases in one market, event properties let you isolate that slice directly. The same approach works for device type, location, campaign source, subscription tier, or any custom attribute attached to the event.
Choose how to view the results
This is where you decide whether you care about total activity, distinct users, or session-based behavior. The same event can tell a very different story depending on which view you use.
Available analysis types:
Total Event Count — counts every event occurrence.
Unique User Count — counts distinct users who triggered the event.
By Session — groups results by session.
For example, if one user opens the app ten times in one day, Total Event Count captures all ten events, while Unique User Count treats that activity as one user. Both are correct, but they answer different questions.
Use Choose columns to show or hide platform columns in the table. This control affects only what is visible in the result table. It does not change the calculation itself. That distinction matters because it keeps the page easier to read. The analysis type changes the meaning of the result, while column selection changes only how much platform detail you see at once.
Read the Event Analytics table
The Event Analytics table shows the selected events and their breakdown across platforms and channels. This is the main place where the query becomes actionable, because it turns the selected filters into numbers you can compare, sort, and export.
Key columns:
Events — the event name.
All Total — the total result across all available sources.
Mobile — the combined result for mobile platforms, plus iOS and Android detail.
Web — the combined result for web, plus browser-level detail.
REST, SMS, and Email — channel-specific totals when available.
Click any column header to sort ascending or descending. Sorting is useful when you want to surface the highest-volume events, identify low-volume outliers, or find platform gaps without changing the query.
Add dimensions and breakdowns
Use dimensions when totals alone are not enough. A total can tell you that something happened, but a dimension shows how it happened across time, users, or attributes. This is often the difference between spotting a pattern and understanding it.
Dimensions help answer questions like:
When did the activity happen?
Which users triggered it?
Which attribute explains the difference?
Common dimensions include:
Month
Week
Days of a Week
Days of a Month
Hours of a Day
External ID
Custom Event Attributes
Available custom dimensions depend on the attributes defined for the event in Panel → Developers → Events.
Select an aggregation
Aggregation defines how the selected event value is calculated inside the breakdown. This matters most when the event includes a numeric value, such as time spent, revenue, or quantity.
For example, if you select Sum and choose Time Spent In App, the result shows the total time spent for each selected dimension. If the dimension is Day of Week, the table helps you see which days generate the most total in-app time. If the dimension is a custom attribute, you can compare value by category, tier, or any other supported event attribute.
Add the selection to the table
After you choose the aggregation and event data, click Add. The selected metric is added as a new column in the analysis table. This makes it easy to build the result step by step instead of trying to answer every question at once.
Create or remove breakdowns
Use New Breakdown to add another level of analysis when one dimension is not enough. For example, you can first break down Purchase by month and then add a second breakdown by platform or category. This helps you move from a broad trend to a more specific explanation.
Use Delete to remove a breakdown or metric that is no longer helping. This is useful when the table becomes too dense or when you want to reset the view to a simpler comparison.
Export the result
Use Export to download the current table to Excel. Export is the best option when you want to share the analysis, compare it with another source, or keep a snapshot of the result outside the panel.
Export is useful when you need to:
share the analysis outside the panel,
compare results over time,
or continue the work in spreadsheets.
Common analysis patterns
These patterns are a good starting point for everyday use. They are not the only way to use Event Insight, but they cover the most common day-to-day questions.
Analyze event volume over time
To analyze event volume over time, use:
an event such as
PurchaseorLogin,Month, Week, or Hours of a Day as the dimension,
and Total Event Count as the analysis type.
This view shows how activity changes over time and helps you connect spikes or drops with campaigns, releases, outages, or seasonality. For example, if AddToCart volume drops after a site update, a time-based breakdown helps you see exactly when the change started.
Find which users triggered an event
To find which users triggered an event, use:
the target event,
External ID as the dimension,
and Unique User Count or Total Event Count depending on the question.
This approach is useful for audits, support cases, and follow-up analysis. For example, if a customer says they completed an action but the outcome is missing, you can use the relevant event and inspect whether that user appears in the result.
Break down a metric by event attribute
To break down a metric by event attribute, use:
a custom event with attributes,
the relevant custom attribute as the dimension,
and an aggregation such as Sum when the event carries a numeric value.
This pattern is useful for revenue, time spent, item quantity, or any other event-level metric. For example, if a purchase event includes category and revenue, you can break down revenue by category and see which product group drives the most value.
FAQs
When should I use Total Event Count instead of Unique User Count?
Use Total Event Count when repeated activity matters. Use Unique User Count when you need to know how many distinct users were involved.
What does By Session show?
It groups the selected event data by session instead of by raw event count or distinct users.
Why do some custom dimensions not appear?
Only attributes defined for that event are available as custom dimensions.
Why Values Can Change Later?
You may see values for the same event and date range increase over time. This can happen because of offline event sync.
For example, a user may perform an event while offline. The event is stored locally with the correct timestamp and sent to Netmera when the device reconnects. After it syncs, the event can appear in the correct historical date range.
As a result, the same report can show higher values later, even when the selected date range has not changed.
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