Step 3: Who
In this step, you define the target audience for your email campaign. You can send the email to all users or narrow the audience by using the options Send All, Select Users, Advanced, or Distribution List (explained below).
Send All
Select this option to send your email to all subscribers who have opted in (if the campaign type is Campaign/Announcement) to receive your e-mails.

Select Users
Target specific users based on criteria such as location, language, and other basic filters.

Advanced
This option allows for more granular targeting based on user behaviors and actions on your website or app. You can create highly personalized campaigns by defining conditions and groups.
Use Add Condition or Add Group to specify targeting rules.
Multiple conditions/groups can be combined using AND or OR logic:
AND: Users must meet all conditions/groups to be included.
OR: Users who meet any condition/group will be included.
The right section displays the resulting target audience based on your criteria.
The Selection Criteria summary shows the number of users your campaign will reach.

Ignore User Message Limits
This option allows sending emails to users who have exceeded normal message limits (set to prevent spam or overload). Use this only for urgent or time-sensitive messages, as overusing it can increase user annoyance and opt-outs.
Limit Target Users
Enable this option to set a maximum number of users who will receive the campaign. This is useful when:
Controlling campaign reach to avoid exceeding inventory or capacity (e.g., limited-time offers).
Running tests with a smaller audience before a full rollout. Once the limit is reached, no additional users will receive the message, even if they match the targeting criteria.

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