Netmera User Guide
Netmera Docs
  • ⚡Netmera User Guide
  • What's New?
  • Beginner's Guide to Netmera
    • Introduction to Netmera
    • Integrating Netmera
    • App Dashboard
    • Design Guide
    • Troubleshooting and Support
    • FAQs
    • Your Feedback
  • Terms to Know
  • Guided Videos
  • Messages
    • About Push Notifications
    • Mobile Push
      • Creating a Mobile Push
        • Define Message Type: Setup
        • Define Message Content: What
          • Advanced iOS Settings
        • Define the Audience: Who
        • Define Campaign Schedule: When
        • Test and Send: GO!
      • Elements of Push Notifications
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Add Custom Sounds
      • Add Image or Video to Push Notifications
      • Banner, Carousel, Slider and Product Discovery Additional Notes
    • SMS
      • SMS Onboarding
      • Creating an SMS campaign
      • Message Categories
    • E-Mail
      • Email Onboarding
        • Upload Email List
        • IYS (İleti Yönetim Sistemi)
        • Email Integrations
        • Mail Delivery Onboarding
      • How to Create a Mail Template
      • Sending a Mail Campaign
    • Automated Messages
    • Transactional Messages
    • Geofence Messages
    • Push A/B Testing
    • FTP Push & Data Transfer
    • Multi-Language Push
    • Recall Campaigns
    • Netmera AI Text Generator
  • Mobile In-App
    • Mobile In-App / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
          • Custom Button Deeplinks
        • Assign Click Actions
      • Publish
      • Analyze
  • Web Tools
    • About Web Tools
    • Web Push
      • Creating a Web Push Campaign
      • Mobile Web Push for iOS
      • Message Categories
      • Personalized Messages
      • Button Sets
      • Define Segment
      • Tags / Upload User List
      • Fancy Box Setup
    • Web Transactional Push
      • Web Transactional Push Deeplink
    • Web Pop-Up / Widget
      • Start Creating
        • Customize Components
          • Spin to Win
        • Assign Click Actions
      • Publish
      • Analyze
    • Web Feedback Button
      • Create a New Web Feedback Button
        • How to Customize Widgets
        • Adding Click Action
    • Web Personalization
      • Web Personalization Dashboard
      • Create a New Experience
        • Setup and Rules
        • Creating Experiences
  • Web Analytics
  • Customer Journeys
    • Journeys
      • Setup
      • Entry Rules
      • Audience
      • Build Journey
        • Journey Components
          • State
          • Branch
          • Action
      • Launch
      • Journey Analytics
      • Journey Examples
        • Action-Based Engagement Journey
  • Customer Data
    • About Customer Data
    • Profile Attributes
      • Creating Custom Profile Attributes
    • Events
      • Netmera Events
      • Creating Custom Events
      • Event Insight
    • Tagless Data Capture
    • IYS Integration
  • Targeting
    • About Targeting
    • People
    • Tags
    • Segments
      • AI-Based Segments
      • Ready to Use Segments
      • Rule Based Segments
        • Create New Rule Based Segment
      • Connector Segments
      • Segment Details
    • File Transfers
    • Geofence
  • Reports & Analytics
    • Reports
      • Glossary
      • Campaigns
        • Push Reports
        • Email Reports
        • SMS Reports
      • Automated, Transactional & Geofence Push Reports
      • Total Users
      • Installs
      • Event Reports
        • Daily Event Count
        • Hourly Usage
      • KPI's Monthly
      • App Tracking
      • Application Version
      • Audit Logs
      • Export
      • Channel Reachability
    • Analytics
      • Funnel Analysis
        • Create New Funnel
      • Profile
      • Event Insight
      • People Insight
      • Uninstall
      • Opt Out
      • Revenue and Conversion
      • Customer Touch
      • Retention and Cohort
      • Web Analytics
  • Panel Settings
    • Netmera Panel Settings
      • General Settings
      • Test Devices
      • Users
      • Roles and Permissions
      • Button Sets
      • Message Categories
      • Message Labels
      • Landing Pages
      • WebHooks
      • App Tracker
      • Reports Settings
      • Business Units
      • Coupon Code Lists
  • Developer Guide
    • Netmera Developer Guide
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On this page
  • Why Events Matter?
  • Understanding User Behavior
  • Personalized Communication
  • Lifecycle Management

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  1. Customer Data

Events

A Deeper Understanding of Your User Behaviors

PreviousCreating Custom Profile AttributesNextNetmera Events

Last updated 7 months ago

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Netmera offers a powerful event tracking system that allows you to understand user behavior, personalize communication, and optimize user experiences within your app. By leveraging events, you can gain valuable insights into how users interact with your app, identify trends, and tailor your strategies to meet their needs.

Why Events Matter?

Understanding User Behavior

Events provide invaluable insights into how users navigate and interact with your app. By tracking user actions such as screen views, button clicks, form submissions, and more, you can gain a deep understanding of user behavior. This knowledge helps you optimize your app's design, improve user flow, and address pain points to deliver a seamless user experience.

Personalized Communication

With event tracking, you can create personalized communication strategies tailored to each user's behavior. By segmenting users based on their actions, you can deliver targeted messages, recommendations, and offers that resonate with their interests. This level of personalization enhances user engagement, drives conversions, and fosters long-term loyalty.

Lifecycle Management

Events enable you to map out the user lifecycle and engage with users at every stage. By tracking events throughout the user journey, from initial app installation to post-purchase interactions, you can deliver timely and relevant messages to guide users towards their desired goals. This proactive approach enhances user satisfaction and drives positive outcomes.

By effectively tracking and analyzing events, you can gain a deep understanding of your users, tailor your app's features and communication, and ultimately create a compelling and engaging user experience.

Let's start exploring the power of events with Netmera and unlock the full potential of your app.

You may also refer to our following blog post for more information about Events.

Netmera Events

Creating Custom Events

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Engage More Users with Events