> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/customer-data/events.md).

# Events

Events are timestamped user actions tracked in Netmera. They provide behavioral data about how users interact with your application or website and can be used across Netmera for targeting, automation, personalization, and analytics.

For example, an event can represent an action such as opening an application, completing a purchase, viewing a product, or performing a custom action defined by your business.

### Why Use Events?

Events help you capture and act on user behavior throughout the customer journey. Depending on the event and its attributes, you can use event data to:

* Trigger campaigns and journeys based on user actions.
* Build segments based on user behavior.
* Personalize user experiences.
* Analyze event volumes and attribute breakdowns.
* Identify behavioral patterns and trends.
* Use event attributes as conditions in targeting and automation scenarios.

<table data-view="cards"><thead><tr><th>Next step</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Event types (standard, automated, predefined)</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/kfIIM2KEMB0p7yqZmkq7">/spaces/X6uilbEAw42gqsudlclY/pages/kfIIM2KEMB0p7yqZmkq7</a></td></tr><tr><td>Create your own event schema (name, attributes, types)</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/IUuxxgNFME45UjCE9CET">/spaces/X6uilbEAw42gqsudlclY/pages/IUuxxgNFME45UjCE9CET</a></td></tr><tr><td>Explore event counts and breakdowns in the UI</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/DBKbcgDMXDBTB4faVEo6">/spaces/X6uilbEAw42gqsudlclY/pages/DBKbcgDMXDBTB4faVEo6</a></td></tr></tbody></table>

### Analyze Event Data

Use [**Event Insight**](/netmera-user-guide/reports-and-analytics/analytics/event-insight.md) or [**Insights**](/netmera-user-guide/reports-and-analytics/analytics/insights.md) to explore the events collected by Netmera.

Event Insight allows you to review event counts and analyze event data through available breakdowns. This can help you understand how frequently specific actions occur and identify changes in user behavior.

Use event insights to evaluate:

* Event volume
* Event trends
* Attribute-based breakdowns
* User behavior associated with specific events

See [**Event Insight**](/netmera-user-guide/reports-and-analytics/analytics/event-insight.md) or [**Insights**](/netmera-user-guide/reports-and-analytics/analytics/insights.md) for more information about analyzing event data.


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