# Customer Data

- [About Customer Data](https://user.netmera.com/netmera-user-guide/customer-data/about-customer-data.md): The Data Foundation of Smarter Engagement
- [Profile Attributes](https://user.netmera.com/netmera-user-guide/customer-data/profile-attributes.md): Define who your users are. Personalize what they experience.
- [Custom Profile Attributes](https://user.netmera.com/netmera-user-guide/customer-data/profile-attributes/custom-profile-attributes.md)
- [Device Metadata](https://user.netmera.com/netmera-user-guide/customer-data/device-metadata.md)
- [Events](https://user.netmera.com/netmera-user-guide/customer-data/events.md): Track what users do. Act on it with precision.
- [Netmera Events](https://user.netmera.com/netmera-user-guide/customer-data/events/netmera-events.md)
- [Create Custom Events](https://user.netmera.com/netmera-user-guide/customer-data/events/create-custom-events.md)
- [Event Insight](https://user.netmera.com/netmera-user-guide/customer-data/events/event-insight.md): Unlocking the Full Potential of Event Analytics
- [Tagless Data Capture](https://user.netmera.com/netmera-user-guide/customer-data/tagless-data-capture.md): Tagless Tracking for Smarter Data Collection
- [Granular Consent Management](https://user.netmera.com/netmera-user-guide/customer-data/granular-consent-management.md)
- [IYS Permissions](https://user.netmera.com/netmera-user-guide/customer-data/iys-permissions.md)
- [IYS Integrator Mode](https://user.netmera.com/netmera-user-guide/customer-data/iys-permissions/iys-integrator-mode.md)
- [IYS Sync Mode](https://user.netmera.com/netmera-user-guide/customer-data/iys-permissions/iys-sync-mode.md)


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