# Customer Data

- [About Customer Data](/netmera-user-guide/customer-data/about-customer-data.md): The Data Foundation of Smarter Engagement
- [Profile Attributes](/netmera-user-guide/customer-data/profile-attributes.md): Define who your users are. Personalize what they experience.
- [Custom Profile Attributes](/netmera-user-guide/customer-data/profile-attributes/custom-profile-attributes.md)
- [Device Metadata](/netmera-user-guide/customer-data/device-metadata.md)
- [Events](/netmera-user-guide/customer-data/events.md): Track what users do. Act on it with precision.
- [Netmera Events](/netmera-user-guide/customer-data/events/netmera-events.md)
- [Create Custom Events](/netmera-user-guide/customer-data/events/create-custom-events.md)
- [Event Insight](/netmera-user-guide/customer-data/events/event-insight.md): Unlocking the Full Potential of Event Analytics
- [Tagless Data Capture](/netmera-user-guide/customer-data/tagless-data-capture.md): Tagless Tracking for Smarter Data Collection
- [Granular Consent Management](/netmera-user-guide/customer-data/granular-consent-management.md)
- [IYS Permissions](/netmera-user-guide/customer-data/iys-permissions.md)
- [IYS Integrator Mode](/netmera-user-guide/customer-data/iys-permissions/iys-integrator-mode.md)
- [IYS Sync Mode](/netmera-user-guide/customer-data/iys-permissions/iys-sync-mode.md)