Mobile Push

Mobile Push is for delivering instant, personalized messages on mobile devices. Use it to engage users with announcements, highlight promotions, send transactional alerts, and trigger behavior-based nudges that drive retention, conversions, and in-app activity. Campaigns can be targeted, timed, and measured with rich notification formats including text, image/video, carousel/slider, and product recommendations.

Want to send your first push? Start here: Create Mobile Push.

Start here (most-used topics)

What you want to do

Create and send a push campaign

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Create Mobile Push

What you want to do

Personalize title/body/subtext with profile attributes

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Personalized Mobile Push

What you want to do

Know what each push element means (icon, title, body, media, buttons)

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Elements of Push Notifications

What you want to do

Add image/video content

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Image & Video

What you want to do

Add buttons and click actions

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Button Sets

What you want to do

Organize pushes for reporting and filtering

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Message Category

What you want to do

Use rich formats (banner, carousel, slider, product discovery)

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Banner, Carousel, Slider & Product Discovery

What you want to do

Add custom notification sounds

Open

Custom Sounds

Quickstart: send a push campaign

1

1) Pick the goal and format

Text for speed. Media for engagement. Carousel/slider for multiple items.

Use Android-only formats only when the audience is Android-heavy.

2

2) Build the campaign

Follow the guided flow: Setup → What → Who → When → GO.

3

3) Add targeting and guardrails

Use segments/tags.

Use message limits and expiry to avoid spam and stale pushes.

4

4) Test and send

Send a test to your device.

Then launch to your target audience.

5

5) Measure results

Use campaign reports for delivery/open/conversion.

Use Event Insight for behavioral follow-through.

Notification formats

Types of Push Notifications

Picking a format (fast rule of thumb)

• If the push must be read in 2 seconds → Text

• If the push must sell visually → Image/Video

• If you need choice inside the push → Carousel/Slider

• If you’re sending product recs to Android users → Product Discovery

Notification	Strengths	Weaknesses	Platform
Text	Fast and clear.	Low visual impact.	Mobile
Image	Higher attention with rich media.	Less room for details.	Mobile
Banner	Prominent layout.	Android only. Can feel intrusive.	Android
Carousel	Multiple items in one push.	Can overwhelm if overstuffed.	Mobile
Slider	Good for browsing items.	Not ideal for every use case.	Mobile
Product Discovery	Product cards + CTA.	Android only.	Android