# Mobile Push

Mobile Push is for delivering instant, personalized messages on mobile devices. Use it to engage users with announcements, highlight promotions, send transactional alerts, and trigger behavior-based nudges that drive retention, conversions, and in-app activity. Campaigns can be targeted, timed, and measured with rich notification formats including text, image/video, carousel/slider, and product recommendations.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FsGYbKruBQq8ODtPKQcI9%2Fimage.png?alt=media&#x26;token=36298737-05d4-4d8f-8e51-c22f76756f38" alt="" width="563"><figcaption></figcaption></figure>

{% hint style="info" %}
Want to send your first push? Start here: [Create Mobile Push](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/mobile-push/create-mobile-push).
{% endhint %}

### Start here (most-used topics)

<table data-view="cards"><thead><tr><th>What you want to do</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Create and send a push campaign</td><td><a href="mobile-push/create-mobile-push">create-mobile-push</a></td></tr><tr><td>Personalize title/body/subtext with profile attributes</td><td><a href="mobile-push/personalized-mobile-push">personalized-mobile-push</a></td></tr><tr><td>Know what each push element means (icon, title, body, media, buttons)</td><td><a href="mobile-push/elements-of-push-notifications">elements-of-push-notifications</a></td></tr><tr><td>Add image/video content</td><td><a href="mobile-push/image-and-video">image-and-video</a></td></tr><tr><td>Add buttons and click actions</td><td><a href="mobile-push/button-sets">button-sets</a></td></tr><tr><td>Organize pushes for reporting and filtering</td><td><a href="mobile-push/message-categories">message-categories</a></td></tr><tr><td>Use rich formats (banner, carousel, slider, product discovery)</td><td><a href="mobile-push/banner-carousel-slider-and-product-discovery">banner-carousel-slider-and-product-discovery</a></td></tr><tr><td>Add custom notification sounds</td><td><a href="mobile-push/custom-sounds">custom-sounds</a></td></tr></tbody></table>

### Quickstart: send a push campaign

{% stepper %}
{% step %}

#### 1) Pick the goal and format

Text for speed. Media for engagement. Carousel/slider for multiple items.

Use Android-only formats only when the audience is Android-heavy.
{% endstep %}

{% step %}

#### 2) Build the campaign

Follow the guided flow: Setup → What → Who → When → GO.
{% endstep %}

{% step %}

#### 3) Add targeting and guardrails

Use segments/tags.

Use message limits and expiry to avoid spam and stale pushes.
{% endstep %}

{% step %}

#### 4) Test and send

Send a test to your device.

Then launch to your target audience.
{% endstep %}

{% step %}

#### 5) Measure results

Use campaign reports for delivery/open/conversion.

Use Event Insight for behavioral follow-through.
{% endstep %}
{% endstepper %}

### Notification formats

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FZ2uFattV8Kl2qgdt1StN%2FPush%20Notificactions%20Types%20(1).png?alt=media&#x26;token=52c3f7de-0441-4efb-8925-8ca86a1a91a2" alt=""><figcaption><p>Types of Push Notifications</p></figcaption></figure>

#### Picking a format (fast rule of thumb)

* If the push must be read in 2 seconds → **Text**
* If the push must sell visually → **Image/Video**
* If you need choice inside the push → **Carousel/Slider**
* If you’re sending product recs to Android users → **Product Discovery**

<table><thead><tr><th width="117.48738606770831">Notification</th><th width="254.13568115234375">Strengths</th><th width="247.7098388671875">Weaknesses</th><th>Platform</th></tr></thead><tbody><tr><td><strong>Text</strong></td><td>Fast and clear.</td><td>Low visual impact.</td><td>Mobile</td></tr><tr><td><strong>Image</strong></td><td>Higher attention with rich media.</td><td>Less room for details.</td><td>Mobile</td></tr><tr><td><strong>Banner</strong></td><td>Prominent layout.</td><td>Android only. Can feel intrusive.</td><td>Android</td></tr><tr><td><strong>Carousel</strong></td><td>Multiple items in one push.</td><td>Can overwhelm if overstuffed.</td><td>Mobile</td></tr><tr><td><strong>Slider</strong></td><td>Good for browsing items.</td><td>Not ideal for every use case.</td><td>Mobile</td></tr><tr><td><strong>Product Discovery</strong></td><td>Product cards + CTA.</td><td>Android only.</td><td>Android</td></tr></tbody></table>