# Personalized Mobile Push The **Personalized Message** and **Personalized Subtext** options allow you to customize your push notifications using user-specific data such as **name, surname, age, or other profile parameters**. Personalized notifications make your communication more relevant and engaging, helping increase user interaction, retention, and loyalty.

Personalized message can be sent if you have profile attributes for users. You may do this by transferring user informations such as name, surname, age to Netmera. For instance, * **Default message:** “Happy birthday!” * **Personalized message/subtext:** “Wishing you a sweet **{@age}**th birthday **{@name}**!” becomes “Wishing you a sweet 26th birthday Simon!” {% hint style="danger" %} **Profile Attributes Are Needed** In the **Profile Attributes** section, you can select the desired attributes of your opt-in users and add them to your message by clicking the **Add** button. You can also insert promotion codes into your message by clicking the Add button in the **Promotion Code** section. Prior to sending personalized messages, it is necessary to implement profile attributes for your users. Please see [profile-attributes](https://user.netmera.com/netmera-user-guide/customer-data/profile-attributes "mention") or [coupon-code-lists](https://user.netmera.com/netmera-user-guide/panel-settings/netmera-panel-settings/coupon-code-lists "mention") title for more information. {% endhint %} ### Personalized Message During the creation of a new campaign in Step 2: What, you'll encounter the Personalized Message section. Here, you can input your personalized attribute using the {@} format, or alternatively, select a profile attribute from the drop-down menu and simply click "Add." This feature allows you to tailor your campaign messages with precision, ensuring maximum relevance and engagement with your audience.

{% hint style="info" %} **When any of the parameter is null:** "**Do not send message**" means that your users whose desired profile attribute section is empty in your database will not receive any message. The second option is "**Send notification message**," which means that your users whose desired profile attribute section is empty will receive the **default** "Notification Message" instead of your "Personalized Message". {% endhint %}

### Personalized Subtext During the creation of a new campaign in Step 2: What, you'll encounter the Personalized Subtext section. Here, you can input your personalized attribute using the {@} format, or alternatively, select a profile attribute from the drop-down menu and simply click "Add." This feature allows you to tailor your campaign messages with precision, ensuring maximum relevance and engagement with your audience.