# WhatsApp

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WhatsApp is the most widely used messaging platform in the world, with **3 billion monthly active users** in the world. With WhatsApp, you can:

* Reach out to customers on your most frequently used app.
* Achieve high click-through and conversion rates.
* Assure more personal, immediate, and trusted communication experience.
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<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FgVYcG26nQpdCoS9H1sxe%2Fimage.png?alt=media&#x26;token=66ab17f1-5e01-4dcd-ad18-16d9008e7a5d" alt="" width="375"><figcaption></figcaption></figure>

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### Start here (most-used topics)

<table data-view="cards"><thead><tr><th>What you want to do</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Connect Meta WhatsApp to Netmera (required)</td><td><a href="whatsapp/whatsapp-integration">whatsapp-integration</a></td></tr><tr><td>Create and send a WhatsApp campaign</td><td><a href="whatsapp/create-whatsapp-message">create-whatsapp-message</a></td></tr><tr><td>Add an unsubscribe button and keep consent clean</td><td><a href="whatsapp/whatsapp-unsubscribe-button">whatsapp-unsubscribe-button</a></td></tr><tr><td>Track delivery and reads</td><td><a href="whatsapp/whatsapp-reports">whatsapp-reports</a></td></tr></tbody></table>

### Quickstart: send your first WhatsApp campaign

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#### 1) Connect WhatsApp (Meta) to Netmera

You need a Meta Business Manager + WhatsApp Business account + sending number.
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#### 2) Create and approve templates in Meta

Businesses can start conversations only using **approved templates**.

Netmera syncs templates after approval.
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#### 3) Import WhatsApp consent / numbers

Upload users with `Whatsapp Number` and consent, then target only eligible users.
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#### 4) Compose + personalize and test

Map template variables (`{{1}}`, `{{2}}`) to profile attributes.
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#### 5) Configure webhooks for analytics (recommended)

Without webhooks, sending works.

With webhooks, you get delivery + read metrics in reports.
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Netmera gives you the workflow to:

* pick an approved template
* map variables to user data
* target audiences (segments/tags)
* schedule and send at scale
* analyze sent/delivery/read
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<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FpSHPkPtiZgKkzHiVZJJn%2Fimage.png?alt=media&#x26;token=da61f745-9f30-444d-861a-ca8e6f35e379" alt=""><figcaption></figcaption></figure>

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<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2Fe1NcwszlO2Jf1ibF4u2V%2Fimage.png?alt=media&#x26;token=e36f9f7c-3ef3-4804-a568-e681f8d45273" alt=""><figcaption></figcaption></figure>
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WhatsApp campaigns use **pre-approved templates**.

Netmera supports **Marketing** and **Utility** templates.

Template parts:

* Header (optional): text or media
* Body (required): up to 600 characters
* Buttons (optional): up to 2 (URL, call, copy code, quick reply)
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If you care about reporting, configure Meta webhooks.

See: [WhatsApp Integration](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/whatsapp/whatsapp-integration).
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### Common use cases

* Announcing a new product or service. (Marketing)
* Sending discounts, promotions, or vouchers. (Marketing)
* Running awareness campaigns to reach large audiences. (Marketing)
* Retargeting users who recently visited your app or website. (Marketing)
* Order/payment/shipping updates (Utility)
* Appointment and reminder flows (Utility)

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FsTR4YLwKUP4He7T4lu9g%2Fimage.png?alt=media&#x26;token=6a01c2be-5d2b-46db-b52c-eab3edd7ebab" alt="" width="329"><figcaption></figcaption></figure>