Deferred Deep Links

Deferred Deep Links ensure users reach the intended destination regardless of their device or app state keeping the destination intact across install.

• If the user has the app, they land on the target screen.

• If they don’t, they go to the store and still land on the target screen after first open.

• If they’re on desktop, they go to a web page (or fallback).

Start here (setup pages)

What you want to configure

Create the deferred deep link (iOS + Android + web + store + fallback)

Open

Create Deferred Deep Link

What you want to configure

Create a branded pre-install landing page

Open

Create Custom Landing Page

What you want to configure

Analyze link-driven behavior after the click

Open

Event Insight

Minimum SDK requirement:

• Swift SDK: v4.13.0+

• Android SDK: v4.11.0+

Quickstart: create a working deferred deep link

1

1) Choose the in-app destination

Decide the deep link target screen first (product page, checkout, onboarding, etc.).

2

2) Configure your landing page (optional but recommended)

Set app name, icon, title/subtitle, and store URLs.

3

3) Create the deferred deep link

Set:

• iOS deep link URL

• Android deep link URL

• Web URL (desktop)

• Store redirections

• Fallback URL

4

4) Use the link in campaigns

Use the same link across SMS, email, web push, QR codes, and ads.

5

5) Test on 3 scenarios

• iOS / Android with app installed

• iOS / Android without app installed

• Desktop browser

How it works (fast mental model)

• Installed → open app target via iOS/Android deep link URL

• Not installed → show landing page → store → first open routes to target

• Desktop → web page URL (or fallback)

Why teams use it

• Preserve context across install.

• Reduce “home screen drop” after install.

• Track click → install → open paths more cleanly.

• Always have a safe fallback when content is missing or expired.

Deferred Deep Linking Use Cases by Industry

Banking & Fintech	Link users to bill payment or loan options	Email	User clicks an email reminder, installs app, and opens directly to their bill or pre-approved loan application	Increases on-time payments and improves loan engagement
Telecom & Utilities	Encourage plan upgrades or outage tracking	Web Pop-up on Mobile Browser / Email	User taps an in-app prompt or email → installs app → lands directly on upgrade offer or outage notification page	Drives upsell and improves transparency during service issues
Media & Entertainment	Promote a show or exclusive content drop	Email	User clicks an ad/email → installs app → opens directly to the promoted episode, playlist, or livestream	Higher watch-through and viewer retention
Retail & E-commerce	Promote flash sales or limited-time offers	SMS / Web Push on Mobile Browser	User taps a link from a flash sale SMS or push, installs app, and lands directly on the promoted product page	Boosts urgency-driven purchases and reduces cart abandonment
Travel & Hospitality	Share boarding passes or hotel check-in screens	QR Code (print)	User scans QR at airport kiosk → installs app → lands on boarding pass or room key on the app	Streamlines travel process, lowers reliance on physical documents
Healthcare	Book appointments or access medical reports	SMS	Patient clicks SMS reminder → installs app → lands directly on appointment scheduling or prescription refill screen	Reduces missed appointments and increases retention
Food Delivery	Promote reorders or new restaurant offers	Web Push on Mobile Browser	User clicks a browser push notification → installs app → lands directly on the restaurant’s menu	Increases repeat orders and supports cross-sell of restaurants