Tag Manager

Tag Manager is a tool that simplifies the management of website tags without needing to edit code. Tags are small snippets of code used to track user activity, gather analytics, and connect third-party tools. Instead of manually embedding tags in your site’s codebase, Tag Manager provides a single, user-friendly interface to create, manage, and control all tags from one place.

This simplifies the workflow for both developers and marketers:

• No manual coding required to add, update, or remove tags.

• Faster deployment of new tracking or integrations.

• Centralized control over data collection and site behavior.

Capabilities

By combining Tag Manager with Netmera’s omnichannel engagement and analytcis modules, you gain unlimited possibilities for shaping user experiences on your website.

• Advanced Triggers and Filters – target users based on any behavior or condition.

• Customizable Web Experiences – show banners, pop-ups, and widgets dynamically.

• Omnichannel Activation – data collected through Tag Manager is not limited to reporting. It fuels Netmera Journeys, Mobile Engagement, Web Engagement, SMS, Email, and WhatsApp campaigns.

• End-to-End Personalization – deliver tailored messages and experiences across every channel users interact with.

With these capabilities, virtually any user behavior can become an actionable, cross-channel scenario.

Data Protection & Compliance

User data flows through Tag Manager. In Turkey, KVKK regulations restrict data transfer abroad for certain industries. Netmera ensures full compliance:

• All servers are located in Turkey.

• Personal data is processed under KVKK & GDPR standards, ensuring privacy and security.

Use Cases

Here are some common ways businesses use Tag Manager:

• Fire a Purchase Event and automatically trigger email/SMS reminders for abandoned carts.

• Track Form Submissions and enroll users into personalized Journeys.

• Capture Scroll Depth and trigger in-page widgets for highly engaged readers.

• Trigger a Survey Widget when a user attempts to exit a checkout page, and follow up via push messages.

• Deploy Third-Party Scripts while still keeping the data available across Netmera’s engagement channels.

Netmera Tag Manager turns every website interaction into actionable data, powering analytics, personalization, and omnichannel engagement across web, mobile, SMS, email, and WhatsApp.