People

People is the user database in Netmera. Each record can include profile attributes, linked devices, events, permissions, targeting data, and message history. Use People to find users, build target lists, save groups with tags, and export results.

Choose the search method that matches your goal. Use Select People for common filters, such as users in a city or users with push permission. Use Advanced when rules need AND/OR logic, such as premium or gold users in Istanbul. Use Find Person to investigate one known user by External ID or email.

After you build a list, review the resulting users before taking action. You can save the list as a tag for later targeting or export selected identifiers for analysis and external processing.

Path: Targeting > People

Search users

You can search in three ways:

1. Select People: quick filtering with predefined fields.

2. Advanced: build rules with condition groups.

3. Find Person: open a single user by identifier.

Select People

Select People is the fastest way to build a list. Combine predefined filters from different categories to narrow the resulting user list.

For example, select users in a specific city through Profile, then limit the list to a specific App Version.

Permissions

Use these filters to include or exclude users based on opt-in status.

Use permission filters before a campaign when delivery depends on the user’s notification or location choice.

• Push Permission: targets users who allowed or blocked push notifications.

• Category Permission: targets users by category-level permissions (when your app uses notification categories).

• Location Preferences: targets users by location permission status (allowed / denied).

User grouping

Use these filters to target existing user groups.

Use Tag for a group you saved or managed manually. Use Segment for a group whose membership changes with its rules and user behavior.

• Tag: targets users you labeled earlier. Tags are manual or operational groupings.

• Segment: targets users in a segment. Segment membership can change dynamically based on rules and behavior.

Profile

Use this to target users by profile attributes.

Profile attributes store information about users. The available attributes depend on the profile data configured for your application.

• Profile: filters by attributes like age, gender, membership level, city, or any custom profile attribute.

For example, combine City = Istanbul with Membership Level = Premium to find premium users in Istanbul.

Engagement

Use these filters to target users based on interaction and incentive state.

For example, use Response to find users who clicked a message. Use the result for a follow-up campaign.

• Response: filters users based on whether they interacted with previous messages, with optional message label and date-based filtering. When you select a message label in Response, you can optionally apply an In the Last or Date Between filter. This lets you include or exclude users based on whether they received or interacted with labeled messages within a specific period.

• Promotion: filters users by whether they have a promotion code/value (or not).

• Blacklist: include or exclude users based on blacklist status (for example, to avoid messaging blocked users).

Date filters in Response filter is available for continuous push notification campaigns, including automated, transactional, geofence, and workflow campaigns.

Device / technical

Use these filters when you need technical scoping (platform, version, provider, etc.).

Combine these filters with profile or engagement filters when the message needs technical scoping. For example, find users on the latest app version who did not click a selected message.

• Platform: iOS vs Android.

• Device Count: targets users by how many devices are linked to their profile (useful for multi-device vs single-device users).

• Device Type: phone vs tablet (and other device categories if available).

• Device: device model/manufacturer based targeting.

• Operator: telecom operator based targeting.

• App Version: target or exclude specific app versions.

• Operating System: OS version level targeting (for example iOS 17+).

• Android Provider: provider-level targeting (for example Google vs Huawei).

• Installation Source: acquisition source via Adjust (requires Adjust integration).

• App Tracking: Android-only targeting based on installed apps (App Tracking feature).

• App Installation: targets users by install status or install timing windows.

Advanced search

Advanced search lets you build complex rules. You combine conditions and groups with AND/OR logic.

Use Advanced when the target criteria need more than a simple filter combination. It lets you group related conditions and apply separate AND/OR logic to each group.

AND vs OR

• OR: at least one condition in the group must match.

• AND: all conditions in the group must match.

For example, City = Istanbul AND Membership Level = Premium returns users who meet both conditions.

You can nest logic with a group. For example, City = Istanbul AND (Membership Level = Premium OR Membership Level = Gold) returns premium or gold users in Istanbul.

Add Condition

Use Add Condition to add a single rule.

Each condition defines one requirement. Select the filter, operator, and value that a user must match.

Add Group

Use Add Group to nest conditions and build more complex logic.

Use a group when different condition sets need separate AND/OR logic. Review the resulting user list before tagging or exporting it.

Work with search results

After you build a user list, you typically do one of these actions:

Start Tagging

Use Start Tagging to create a tag from the result list. You can later message, export, or manage that tag from the Tags dashboard.

Tags save a group based on the criteria you selected. For example, create a tag for users who clicked a campaign, then use that tag in later targeting.

See Tags for tag management and messaging flows.

Export Selected Users to File

Use Export to download the current list for analysis or external processing.

Select the identifiers required by the next system or analysis. For example, export External ID, Email, and MSISDN when all three are needed.

You can export multiple user identifiers in the same file. This export uses the same behavior described in Export Module.

Key points:

• Identifier selection supports multi-select (e.g., External ID + Email + MSISDN).

• Each selected identifier becomes a separate column.

• Missing values are exported as null.

• Format is .csv or .xlsx (depending on the screen).

Find a specific user

Use Find Person to open a single user quickly. Search by external ID or email.

Use this method when you need one user, not a filtered list.

User Details

Click a user’s External ID to open User Details. You can review profile, devices, activity, and messaging history.

Use User Details to investigate the selected user’s profile, devices, activity, targeting data, permissions, and message history.

Available tabs include:

• Profile

• Devices

• Events

• Messages

• Targeting

• Device Opt-In

• User Opt-In

• Blacklist

• Privacy

• Coupon Codes

Messages tab

The Messages tab shows the user’s message history for a selected date range. It is useful for support, audits, and troubleshooting.

Use it to investigate delivery issues, review a support request, or audit message activity.

For failed deliveries, you can see details like:

• Failure reason (error message)

• Error code (if provided by the SMS provider)

Date range rules:

• Query in 30-day intervals.

• Access up to the last 6 months (180 days).

If you need to review more than 30 days, query the required period in separate 30-day intervals.

Choose the right search method

If you want to…	Use
Build a user list with common filters	Select People
Combine nested conditions with AND/OR logic	Advanced
Find one specific user	Find Person
Save a reusable group from results	Start Tagging
Download users for analysis or another system	Export Selected Users to File
Investigate one user’s message history	Find Person → User Details → Messages