Custom Profile Attributes

Custom Profile Attributes allow you to capture and store specific types of customer information that are not covered by standard fields, such as product preferences, behavioral scores, or other domain-specific data points.

Profile Attributes Dashboard

The Profile Attributes dashboard is where you manage and review your user data structure. It organizes attributes into two main types:

Standard Attributes

These are predefined by Netmera and include essential fields such as:

  • email

  • msisdn

  • device identifiers

Standard attributes ensure consistency and interoperability across the platform.

Custom Attributes

You can define attributes tailored to your business, such as:

  • Lifetime Value

  • Lead Source

  • Subscription Type

Custom attributes help you personalize your engagement strategies, enhance segmentation, and improve analytics.

Standard Attributes

Reading the Attribute Table

Each attribute listed in the dashboard includes detailed metadata:

Field
Description

Code

A unique key used in API calls and developer integrations.

Attribute

The display name shown in the panel (e.g., “City”, “Gender”).

Description

A short explanation of the attribute’s purpose.

Is Personal Info

Indicates whether the attribute contains personal or sensitive data.

Calculate Analytics

Specifies if the attribute contributes to analytics and reports.

Unit

Denotes the measurement unit, if applicable (e.g., TL, %, cm).

Calculated

Shows whether the value is dynamically computed based on other data.

Step 1: Access Create Attribute Section Fill in Attribute Details

Creating a custom profile attribute involves defining its key properties and determining how it will be used within your app or campaigns. To create a new custom profile attribute,

  1. Navigate to: Developers > Profile Attributes > Create Attribute

  2. Fill in attribute details:

Field
Description

Profile Attribute Name

A unique identifier used in your application code (e.g., communicationPreference).

Label

A user-friendly label that appears in the control panel and reports.

Order

Determines the display order in the attribute list.

Description

A brief summary of what the attribute tracks.

Data Type

Select the type of data to be stored: String, Number, Date, etc.

Is Array

Enable this option if the attribute should store multiple values.

Is Private Info

Enable this if the attribute contains sensitive information to ensure privacy compliance.

Example:

Suppose you are creating a custom profile attribute for tracking the customer's preferred communication channel. Here's an example:

  • Name: communicationPreference

  • Label: Communication Preference

  • Order: 2 (for placement within your list of profile attributes)

  • Description: Records the customer's preferred communication channel, such as email, SMS, or app notifications.

  • Data Type: String (to capture a single preferred communication channel)

In this scenario, the custom profile attribute "communicationPreference" captures the customer's choice of communication channel for receiving notifications or updates.

Step 2: Save and Generate Code

Once your attribute is configured, click Save. This action will:

  • Save the custom attribute to your data model.

  • Automatically generate the corresponding code snippet under the User Class section.

Developer Integration

Developers can use this generated code to integrate the new attribute into your mobile or web application.

📘 For implementation instructions, visit: Developer Guide

PreviousProfile AttributesNextDevice Metadata

Last updated

Was this helpful?