Analytics

Analytics is where you answer open-ended product and campaign questions.

Use it when a standard report is not enough.

Use Reports for ready-made dashboards. Use Analytics for drill-downs, comparisons, and user-level investigation.

Start with the right workflow

1

Pick the right module

Start with the question you want to answer.

2

Set time range and audience first

These two filters shape every result.

3

Add breakdowns when needed

Start simple. Add dimensions when you need to explain a change.

4

Export or tag users when action matters

Export for offline analysis. Tag for retargeting or follow-up.

Choose a module by question

• Where do users drop in a journey? Use Funnel Analysis.

• Which events happened, how often, and for whom? Use Event Insight.

• Which users match specific behavior and attributes? Use People Insight.

• What happened for one specific user or profile? Use Profile.

• Why are users churning? Use Uninstall or Opt Out.

• How do retention and repeat behavior change over time? Use Retention & Cohort.

• Which campaigns drive conversion and revenue? Use Revenue & Conversion.

• How many touches are users receiving? Use Customer Touch.

• How are users behaving on your website? Use Web Analytics.

Before you analyze

Make sure the basics are in place:

• event tracking is implemented correctly,

• important audiences already exist as segments,

• and key profile attributes are populated.

Related pages

• Events

• Segments

• Profile Attributes