Analytics is where you answer open-ended product and campaign questions.
Use it when a standard report is not enough.
Use Reports for ready-made dashboards. Use Analytics for drill-downs, comparisons, and user-level investigation.
Start with the question you want to answer.
These two filters shape every result.
Start simple. Add dimensions when you need to explain a change.
Export for offline analysis. Tag for retargeting or follow-up.
Where do users drop in a journey? Use Analyze a funnel report
Which events happened, how often, and for whom? Use Event Insight.
Which users match specific behavior and attributes? Use People Insight.
What happened for one specific user or profile? Use Profile.
Why are users churning? Use Uninstall or Opt Out.
How do retention and repeat behavior change over time? Use Retention & Cohort.
Which campaigns drive conversion and revenue? Use Revenue & Conversion.
How many touches are users receiving? Use Customer Touch.
How are users behaving on your website? Use Web Analytics.
Make sure the basics are in place before you start. Analytics is most useful when tracking, audience setup, and profile data are already reliable.
event tracking is implemented correctly,
important audiences already exist as segments,
key profile attributes are populated.
Events
Segments
Profile Attributes
Last updated 1 month ago
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