Analytics

Analytics is where you explore your data with flexible filters and breakdowns.

Use it for questions like “where do users drop?”, “what drove revenue?”, or “what changed after release?”.

Use Reports for prebuilt dashboards. Use Analytics for deeper drill-downs and ad-hoc questions.

Quickstart: get from question → insight

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1) Pick the right analytics module

Start from the cards below.

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2) Set time range and audience first

Time range controls trend accuracy.

Audience controls relevance.

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3) Add breakdowns only when you need them

Dimensions are great for “why”.

Keep the first view simple.

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4) Export or tag users when you need action

Export for offline analysis.

Tag users for retargeting.

Start here (pick by question)

Your question

Where do users drop off in a flow?

Open

Funnel Analysis

Your question

How often did an event happen, and for which users?

Open

Event Insight

Your question

How does engagement change over time?

Open

Retention & Cohort

Your question

What revenue and conversions are you driving?

Open

Revenue & Conversion

Your question

Which channels/touches influenced outcomes?

Open

Customer Touch

Your question

Which users match certain behavior and attributes?

Open

People Insight

Your question

What happened for a specific user profile?

Open

Profile

Your question

Why are users leaving?

Open

Uninstall

Your question

Who opted out, and what is the trend?

Open

Opt Out

Your question

How are users behaving on your website?

Open

Web Analytics

Prerequisites and related topics

• Tracking: Events

• Audiences: Segments

• User traits: Profile Attributes