SMS

SMS is for sending high-visibility, time-sensitive messages directly to users’ phone numbers. Use it for OTPs, transactional alerts, reminders, or as a reliable fallback when push notifications can’t reach the user. Campaigns can be targeted, personalized, and tracked for delivery, while remaining fully compliant with consent and local regulations.

Start here (most-used topics)

What you want to do

Set up the SMS channel (provider + prerequisites)

Open

SMS Onboarding

What you want to do

Create and send an SMS campaign

Open

Create SMS campaign

What you want to do

Track delivery, failures, and provider receipts

Open

SMS Reports

What you want to do

Manage SMS consent (İYS integration)

Open

IYS Permission Hub

Quickstart: send an SMS campaign

1

1) Make sure the channel is ready

You need:

• an SMS provider configured in Netmera

• user contact data (MSISDN) available

• consent model decided (İYS, if applicable)

2

2) Create the campaign

Follow the standard flow: Setup → What → Who → When → GO.

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3) Add targeting and guardrails

Use segments/tags for targeting.

Use user limits and “limit target users” to control cost.

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4) Include links carefully

SMS is character-limited.

Use URL shortening when you include links.

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5) Validate delivery in reports

Use SMS Reports to compare Sent vs Delivered vs Failed.

Some providers finalize status later (retries can take days).

Key concepts (fast)

SMS Header (Sender ID)

This is the name/number users see as the sender.

It is configured via your SMS provider integration.

Consent and compliance (İYS)

If you operate in Turkey, decide whether Netmera manages İYS sync or acts as an integrator.

Personalization

Personalization depends on profile attributes (e.g., {@name}).

See: Profile Attributes.

Related setup pages

• Upload contact lists: Contact Upload

• Organize campaigns: Message Categories and Message Labels