# SMS

SMS is for sending high-visibility, time-sensitive messages directly to users’ phone numbers. Use it for OTPs, transactional alerts, reminders, or as a reliable fallback when push notifications can’t reach the user. Campaigns can be targeted, personalized, and tracked for delivery, while remaining fully compliant with consent and local regulations.

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### Start here (most-used topics)

<table data-view="cards"><thead><tr><th>What you want to do</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Set up the SMS channel (provider + prerequisites)</td><td><a href="sms/sms-onboarding">sms-onboarding</a></td></tr><tr><td>Create and send an SMS campaign</td><td><a href="sms/create-sms-campaign">create-sms-campaign</a></td></tr><tr><td>Track delivery, failures, and provider receipts</td><td><a href="sms/sms-reports">sms-reports</a></td></tr><tr><td>Manage SMS consent (İYS integration)</td><td><a href="../customer-data/iys-permissions">iys-permissions</a></td></tr></tbody></table>

### Quickstart: send an SMS campaign

{% stepper %}
{% step %}

#### 1) Make sure the channel is ready

You need:

* an SMS provider configured in Netmera
* user contact data (MSISDN) available
* consent model decided (İYS, if applicable)
  {% endstep %}

{% step %}

#### 2) Create the campaign

Follow the standard flow: Setup → What → Who → When → GO.
{% endstep %}

{% step %}

#### 3) Add targeting and guardrails

Use segments/tags for targeting.

Use user limits and “limit target users” to control cost.
{% endstep %}

{% step %}

#### 4) Include links carefully

SMS is character-limited.

Use URL shortening when you include links.
{% endstep %}

{% step %}

#### 5) Validate delivery in reports

Use SMS Reports to compare **Sent** vs **Delivered** vs **Failed**.

Some providers finalize status later (retries can take days).
{% endstep %}
{% endstepper %}

### Key concepts (fast)

#### SMS Header (Sender ID)

This is the name/number users see as the sender.

It is configured via your SMS provider integration.

#### Consent and compliance (İYS)

If you operate in Turkey, decide whether Netmera manages İYS sync or acts as an integrator.

#### Personalization

Personalization depends on profile attributes (e.g., `{@name}`).

See: [Profile Attributes](https://user.netmera.com/netmera-user-guide/customer-data/profile-attributes).

### Related setup pages

* Upload contact lists: [Contact Upload](https://user.netmera.com/netmera-user-guide/targeting/contact-upload)
* Organize campaigns: [Message Categories](https://user.netmera.com/netmera-user-guide/panel-settings/netmera-panel-settings/message-categories) and [Message Labels](https://user.netmera.com/netmera-user-guide/panel-settings/netmera-panel-settings/message-labels)