Journey orchestration

A journey is a multi-step workflow that reacts to time and user behavior. Use it to guide users through onboarding, post-purchase follow-ups, cart abandonment, or reactivation flows with timed actions and branching logic. Define entry rules, audiences, and conversion events, then monitor engagement and conversions to evaluate each step.

This page is the overview. Use the cards below for the actual setup steps.

Need help managing existing drafts and live journeys? See Journey List and Actions.

Journey creation flow

Step 1: Setup (name, conversion event, trigger filters)

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Setup

Journey creation flow

Step 2: Entry Rules (time-based vs action-based)

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Entry rules

Journey creation flow

Step 3: Audience (who is eligible)

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Audience

Journey creation flow

Step 4: Build (design the flow)

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Build journey

Journey creation flow

Step 5: Launch (start, schedule, stop)

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Launch

Journey creation flow

Measure results and evaluate performance

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Journey analytics

Journey creation flow

Conversions in Journey

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Conversions in journey

Journey components

Core building blocks

All journey components overview

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Journey components

Core building blocks

State (timing and holding users)

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State

Core building blocks

Branch (split users based on rules)

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Branch

Core building blocks

Action (send messages, update context)

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Action

Examples and how-to videos

Examples and walkthroughs

End-to-end journey patterns

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Journey examples

Examples and walkthroughs

Walkthrough videos (step-by-step)

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Customer journey how-to videos

Examples and walkthroughs

Handbook: Customer Journeys From First Touch To Loyal Advocate

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https://netmera.com/omnichannel-customer-journeys/