Journey Analytics
The Analytics & Journey dashboard provides a clear overview of journey performance. It helps you monitor key metrics, understand user behavior, and evaluate how effectively your journeys drive engagement and conversions.
Use this dashboard to identify opportunities for optimization and make data-driven decisions.
Journey Details
The Journey Details section summarizes how users interact with your journey and how the campaign performs overall. These metrics help you identify engagement trends, drop-off points, and areas for improvement.
Messages Sent
Shows the total number of messages sent during the journey.
This metric helps you understand the scale of communication and evaluate whether your messaging volume aligns with campaign goals.
Total Entries
Indicates how many users entered the journey, including multiple entries by the same user.
A high entry count suggests strong reach or triggering activity. A lower count may indicate that entry rules or trigger events need adjustment.
Conversion Rate
Shows the percentage of users who completed the selected conversion action.
The conversion rate is calculated based on the Conversion Event defined in Step 1: Setup.
How Conversion Rate Is Calculated
A user enters the journey and receives messages through one or more channels, such as:
Mobile push
SMS
Email
In-app messages
The user completes the journey flow and exits the journey.
Using the Stop Counting Conversion After User Exits setting, the system determines how long conversions can still be attributed to the journey after exit.
If the conversion event occurs within the defined time window, the user is counted as converted.
If the event occurs after the time window expires, it is not counted.
Important: Conversion counting is user-based, not event-based. Even if a user triggers the same conversion event multiple times, only one conversion per user is counted per journey.
Conversion Counting Logic
Conversion rate is calculated per user
Multiple event triggers by the same user do not increase the conversion count
Each user can contribute only one conversion to a journey
Total Exits
Shows the number of journey entries that exited without converting.
Analyzing exits helps you identify where users drop off and uncover potential barriers in the journey flow.
Entry Counts
Entry counts show how users move through a journey and help identify where drop-offs occur. By comparing entry counts at different steps, you can evaluate the effectiveness of the journey flow and identify opportunities to improve engagement and conversions.
Initial Entry Count (example: 50): This number represents the total entries at the start of the journey, indicating how many users or actions triggered the journey.
Current Entry Count (example: 48): This reflects the number of users who have continued to the next step in the journey.
Entry Count Event Metrics
Entry Count Event Metrics provide a detailed breakdown of the actions users take at each step of a journey. Since every journey step can be configured with a different action, the analytics shown may vary depending on the step type, such as push notifications, in-app messages, or other engagement actions. This breakdown helps you understand user behavior and evaluate how effective each step is.
Dynamic Event Metrics
The metrics displayed depend on the type of journey component used in that step.
For example:
Push notifications: Sent, Clicked, Failed
In-app messages: Viewed, Clicked
Custom events: Action-specific metrics based on the defined interaction
This ensures that metrics are always relevant to the action being measured.
User Flow and Metrics Overview
The analytics display various count-based metrics that represent how users move through each journey step, including:
Entry User Count: Number of users who entered the step
Sent Count: Number of messages or actions sent
Clicked Count: Number of users who interacted with the action
Platform-specific metrics: Such as Android Clicked Count or iOS Sent Count
These metrics provide visibility into both reach and engagement at each step.
Step-Specific Event Tracking
Each journey step tracks the key events related to its configured action. The metrics you see reflect the expected outcomes for that specific step.
For example, in a mobile push notification step, analytics include sent, clicked, and failed message counts, allowing you to evaluate delivery and engagement performance.
Custom Events and Metric Variability
Journey analytics adapt based on the type of action configured in each step. For example:
E-commerce journeys: Purchase Completed
Media or subscription journeys: Subscription Activated
This flexibility ensures that analytics accurately reflect the user interaction defined for each journey step.
Interpreting the Results
Use step-level metrics to identify trends and optimization opportunities:
A high sent count with a low clicked count may indicate low message engagement
Failed counts can point to delivery or technical issues that require investigation
By analyzing these metrics, you can make informed adjustments to improve user engagement and the overall effectiveness of the journey.
Export Analytics Data in Journeys
You can export user-level analytics data directly from journey reports using the download icon available next to journey analytics metrics. This allows you to analyze performance in more detail and take action based on journey results.
Use Cases
Exported datasets can be used for deeper analysis or operational actions. For example:
Tag Assignments: Apply tags to exported users to segment and re-target them in future campaigns.
Recovery Campaigns: If some users end with a failed status in a journey, export those users and re-target them through another channel such as email, push, SMS, or widget.
Re-Engagement Campaigns: Identify inactive or dropped-off users and quickly create personalized follow-ups to maximize conversions.
The Analytics & Journey dashboard provides a comprehensive overview of marketing campaigns and user journeys, allowing you to monitor key performance metrics, analyze user behavior, and refine strategies to boost engagement and conversion rates.
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