# Audience

In this step, after defining the journey's functionality and eligibility rules, you will determine **which users will be included in this journey.** You can choose to run this journey for specific segment(s) or all users.

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**If you don't choose an audience:**

If no specific segment is selected, the journey will be applicable to all users. This allows for flexibility in targeting and ensures that the journey can be tailored to meet the specific needs of different user groups.
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{% @arcade/embed flowId="YhVPIwtymIOxVfQFwQNy" url="<https://app.arcade.software/share/YhVPIwtymIOxVfQFwQNy>" %}

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FuxRh3IiuL9m7pBFLukR0%2Fimage.png?alt=media&#x26;token=db0f45c7-c774-45d6-9496-e80590c01385" alt=""><figcaption></figcaption></figure>

To create logical segmentation:

1. **Click on Add More Segments**: Locate and click the **Add More Segments** option in the segmentation section.
2. **Add Multiple Segments**: Use the **+** button to add multiple segments as needed. This allows you to define complex segment criteria for more precise targeting.

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**Creating Segments:**

To view your segments within this step, you first need to create them in the **Targeting** section under **Segments**. Follow the steps to ensure your segments are properly set up [segments](https://user.netmera.com/netmera-user-guide/targeting/segments "mention").
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