Launch

Launch is the final step of journey creation.

Use it to review the setup, save the journey as a draft, or activate it.

Launch only when the conversion event, entry rule, and audience are final.

Before you launch

Check these four areas first:

1. Setup: journey name, conversion event, and conversion filters

2. Entry Rules: time-based or action-based entry logic

3. Audience: segments or “all users” targeting

4. Build: steps, branches, and action configurations

If any of these are still changing, save the journey as a draft and return later.

Launch options

Save & Launch

Use Save & Launch when the journey is ready to go live.

This saves your latest changes and activates the journey immediately.

Save

Use Save when you want to keep the current setup as a draft.

This is the safer option if you still need review, testing, or approval.

Navigation behavior

Back

Use Back to return to the previous step.

Your existing work in Build stays available while you continue editing.

Back to Journey List

Use Back to Journey List to leave the creation flow and return to the journey listing page.

If you leave this way without saving, your latest changes are not kept.

After launch

Once the journey is active, monitor its performance in Journey Analytics.

If you need to manage the journey later, use the Journey List and Actions page for actions like Activate, Test Activate, Archive, and Clone.

Quick checklist

1

Review the core setup

Confirm the journey goal and conversion event.

2

Recheck entry and audience

Make sure the right users can enter at the right time.

3

Validate the flow

Review every state, branch, and action before going live.

4

Choose the right save action

Use Save for drafts.

Use Save & Launch for production.