Journey launch

Launch is the final step of journey creation. Review the setup, save a draft, or activate the journey.

Launch only when the conversion event, entry rule, and audience are final.

Before you launch

Review these areas before launch:

1. Setup, including the journey name, conversion event, and conversion filters

2. Entry Rules, including time-based or action-based entry logic

3. Audience, including segments or “all users” targeting

4. Build, including steps, branches, and action configurations

If any of these are still changing, save the journey as a draft and return later.

Action	Use it when	Result
Save	The setup still needs review, testing, or approval	Saves the current setup as a draft
Publish Journey	The journey is ready to go live	Saves the latest changes and activates the journey immediately

Navigation behavior

Action	Use it to	Result
Back	Return to the previous step	Keeps your existing work in Build available while you continue editing
Back to Journey List	Leave the creation flow and return to the journey listing page	Discards unsaved changes

After launch

Once the journey is active, monitor its performance in Journey analytics.

To manage the journey later, use Journey list and actions. It covers Activate, Test Activate, Archive, and Clone.

Quick checklist

1

Review the core setup

Confirm the journey goal and conversion event.

2

Review the entry rules and audience

Confirm that the right users can enter at the right time.

3

Validate the flow

Review every state, branch, and action before going live.

4

Choose a save action

Use Save for drafts and Save & Launch for production.