Journey Orchestration

Journey is a multi-step workflow that reacts to time and user behavior. Use it to guide users through onboarding, post-purchase follow-ups, cart abandonment, or reactivation flows with timed actions and branching logic. Define entry rules, audiences, and conversion events, then monitor engagement and conversions to optimize each step.

This page is the overview. Use the cards below for the actual setup steps.

Journey creation flow

Step 1: Setup (name, conversion event, trigger filters)

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Setup

Journey creation flow

Step 2: Entry Rules (time-based vs action-based)

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Entry Rules

Journey creation flow

Step 3: Audience (who is eligible)

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Audience

Journey creation flow

Step 4: Build (design the flow)

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Build Journey

Journey creation flow

Step 5: Launch (start, schedule, stop)

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Launch

Journey creation flow

Measure results and optimize

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Journey Analytics

When to use a journey

Use a journey when timing and branching matter.

Common patterns:

• Onboarding sequences

• Cart abandonment and browse abandonment

• Post-purchase follow-ups

• Reactivation when users go inactive

Key concepts (fast)

• Entry rule: When a user can enter (time-based or action-based).

• Eligibility: How often a user can re-enter (once, lock duration, capping).

• Audience: Who can enter (segments, tags, profile filters).

• Conversion event: What “success” means for the journey.

• Correlation (optional): A key that ties events to one journey instance.

Quickstart: build a working journey

1

1) Decide the goal and the success signal

Pick a conversion event if you will measure lift.

You can’t change it after launch.

2

2) Choose an entry rule

Use time-based for schedules.

Use action-based for event-triggered flows.

3

3) Define the audience

Start with a narrow segment.

Expand once you trust the logic.

4

4) Build the flow

Add steps using core components.

Use branches for “did/did not” and attribute-based splits.

5

5) Launch and monitor

Launch once the entry rule and conversion event are final.

Use analytics to validate volume, drop-offs, and conversions.

Components reference

Core building blocks

All journey components overview

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Journey Components

Core building blocks

State (timing and holding users)

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State

Core building blocks

Branch (split users based on rules)

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Branch

Core building blocks

Action (send messages, update context)

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Action

Examples and how-to videos

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End-to-end journey patterns

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Journey Examples

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Walkthrough videos (step-by-step)

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Customer Journey How-To Videos

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Handbook: Customer Journeys From First Touch To Loyal Advocate

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https://netmera.com/omnichannel-customer-journeys/

Related prerequisites

• Events and tracking: Events

• Segmentation: Segments