# Email

Email is for delivering rich, content-driven messages directly to subscribers’ inboxes. Use it for newsletters, lifecycle campaigns, personalized updates, and transactional notifications to drive engagement, strengthen user relationships, and nurture long-term retention. 

Campaigns can be built, scheduled, and measured, all while respecting consent and compliance requirements.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F6YVu2TaB6ymnh45FXEKJ%2FScreenshot%202023-11-20%20at%2016.50.46.png?alt=media&#x26;token=81eb3cb5-02ec-408a-a291-bdf5271e161e" alt="" width="563"><figcaption></figcaption></figure>

### Start here (most-used topics)

<table data-view="cards"><thead><tr><th>What you want to do</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Set up email sending (providers, domains, deliverability)</td><td><a href="email/email-onboarding">email-onboarding</a></td></tr><tr><td>Create reusable templates</td><td><a href="email/create-email-template">create-email-template</a></td></tr><tr><td>Send an email campaign</td><td><a href="email/send-email-campaign">send-email-campaign</a></td></tr><tr><td>Email performance metrics (delivery, opens, clicks, bounces)</td><td><a href="email/email-reports">email-reports</a></td></tr></tbody></table>

### Quickstart: send your first email campaign

{% stepper %}
{% step %}

#### 1) Complete onboarding first

Make sure your sending domain and provider setup are ready.
{% endstep %}

{% step %}

#### 2) Build or pick a template

Create a template once, then reuse it across campaigns.
{% endstep %}

{% step %}

#### 3) Create the campaign

Follow the standard flow to select template, audience, and schedule.
{% endstep %}

{% step %}

#### 4) Respect consent and unsubscribe

Campaign emails require opt-in.

Notification emails are for essential messages.
{% endstep %}

{% step %}

#### 5) Measure delivery and engagement

Use Email Reports for campaign totals.

Use Event Insight for deeper breakdowns by bounce reason or user.
{% endstep %}
{% endstepper %}

### Related topics

* Consent management (Turkey / İYS): [İYS (İleti Yönetim Sistemi)](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/broken-reference)
* User traits for personalization: [Profile Attributes](https://user.netmera.com/netmera-user-guide/customer-data/profile-attributes)
* Audience building: [Segments](https://user.netmera.com/netmera-user-guide/targeting/segments)