Email

Email is for delivering rich, content-driven messages directly to subscribers’ inboxes. Use it for newsletters, lifecycle campaigns, personalized updates, and transactional notifications to drive engagement, strengthen user relationships, and nurture long-term retention.

Campaigns can be built, scheduled, and measured, all while respecting consent and compliance requirements.

Start here (most-used topics)

What you want to do

Set up email sending (providers, domains, deliverability)

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Email Onboarding

What you want to do

Create reusable templates

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Create Email Template

What you want to do

Send an email campaign

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Send Email Campaign

What you want to do

Email performance metrics (delivery, opens, clicks, bounces)

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Quickstart: send your first email campaign

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1) Complete onboarding first

Make sure your sending domain and provider setup are ready.

2

2) Build or pick a template

Create a template once, then reuse it across campaigns.

3

3) Create the campaign

Follow the standard flow to select template, audience, and schedule.

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4) Respect consent and unsubscribe

Campaign emails require opt-in.

Notification emails are for essential messages.

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5) Measure delivery and engagement

Use Email Reports for campaign totals.

Use Event Insight for deeper breakdowns by bounce reason or user.

Related topics

• Consent management (Turkey / İYS): IYS Permissions

• User traits for personalization: Profile Attributes

• Audience building: Segments