Email Unsubscribe Page

Email campaigns must include an unsubscribe link to comply with regulations and user expectations. Netmera provides two approaches:

1. Netmera-hosted Unsubscribe Page

   • A ready-to-use unsubscribe page managed by Netmera.

   • Automatically records unsubscribed users.

   • Provides reporting in the Netmera panel.

2. Custom Unsubscribe Page

   • Allows brands to design and host their own unsubscribe page.

   • Still integrates with Netmera by sending POST requests.

   • Supports optional reasons for unsubscribing.

Sample Image

Netmera-hosted Unsubscribe Page

When using Netmera’s hosted page, include the following unsubscribe URL to your email templates:

https://cdn.netmera-web.com/unsubscribe/?appkey=@{appkey}&userid=@{email}&campaignId=@{campaignId}

Accessing Unsubscribed Users

To view users who unsubscribed through this page:

1. Go to Panel > Campaigns.

2. Select a completed mail campaign.

3. Open the Reports section.

4. Filter or search for Unsubscribed Users.

You can also export unsubscribe data for further analysis (e.g., in CSV or XLSX).

Netmera-hosted Unsubscribe Page

Custom Unsubscribe Page

Some brands prefer to design their own unsubscribe page so they can keep full control of the user experience (branding, layout, extra survey questions, etc.). Netmera fully supports this option.

• Instead of using the standard Netmera Unsubscribe Page, you can place your own unsubscribe link in your email templates.

• When a user clicks your link and unsubscribes, your page should inform Netmera by sending the unsubscribe event.

How it Works

• Add your own unsubscribe link into the email templates. Decide if you want to also ask users why they’re unsubscribing (e.g., “Emails are too frequent”).

• Your technical team needs to connect your page with Netmera by sending a short request (a “POST” call). They will use your AppKey, the user’s email, the campaign ID, and optionally the unsubscribe reason.

If you collect a reason (like “Not relevant” or “Too frequent”), this will also appear in your Netmera reports under the Unsubscribed event. This helps you analyze why people are opting out.

Endpoint

Send a POST request to the following endpoint when a user unsubscribes:

https://report.netmera.com/reporter/email-unsubscribe/$AppKey/$userId/$CampaignId/$reason

• $AppKey → Required. Your Netmera application key.

• $userId → Required. The user’s email address.

• $CampaignId → Required. Identifier of the campaign.

• $reason → Optional. A custom reason value (e.g., “Too frequent emails”, “Not relevant”).

Notes

• The reason parameter is optional.

• If provided, the reason will appear under the Unsubscribed event in Event Insight reports.

• If you are using this method you must replace Netmera’s hosted unsubscribe link with your own page link in email templates.