Workspace

The Netmera Tag Manager allows you to capture and manage user interactions on your website or application without additional coding. By using Tags, Triggers, and Variables, you can define the actions to track, the conditions under which they should fire, and the data they should carry.

This section explains how to work with the Workspace components: Tags, Triggers, and Variables.

Workspace Overview

The Workspace is the main area where you create and manage your Tag Manager configuration. It contains three key elements:

• Tags: Define what should happen (e.g., fire a Netmera Event, inject custom HTML).

• Triggers: Define when a tag should fire (e.g., all pages, specific page view, DOM ready).

• Variables: Provide dynamic values that can be used in triggers and tags (e.g., Page URL, Click ID).

Each workspace change can be tested in Preview mode and finalized with Publish.

Tags

Tags represent the actions you want Netmera to perform. They can be:

• Netmera Events: Predefined or custom events that are logged to Netmera.

• Custom HTML/JavaScript: Code snippets injected into your site.

Creating a Tag

1. Navigate to Tag Manager > Workspace > Tags.

2. Click Create Tag.

3. Enter a Name and select a Type (e.g., Netmera Event, Custom HTML).

4. Attach one or more Triggers to define when the tag will fire.

5. Save your tag.

Example Tags

• screenview (Netmera Event triggered on all pages).

• Purchase Event Web (fires when a purchase occurs).

• add banner (Custom HTML tag that runs when a banner is added).

Triggers

Triggers determine when a tag should fire. A trigger can be built-in or custom.

• Built-in triggers: Provided by Netmera (e.g., All Pages).

• Custom triggers: Defined by the user (e.g., a specific DOM Ready event).

Creating a Trigger

1. Go to Tag Manager > Workspace > Triggers.

2. Click Create Trigger or Import Built-in Trigger.

3. Choose the Trigger Type (Page View, DOM Ready, Click, etc.).

4. Name your trigger and save it.

5. Attach it to one or more tags.

Example Triggers

• All Pages (built-in, fires on every page view).

• All Page View (custom page view trigger).

• banneradd (fires when DOM is ready and banner code executes).

Variables

Variables provide dynamic data that can be used inside triggers and tags.

• Built-in variables: Common properties like Page URL, Page Path, Click ID, Time on Site.

• Custom variables: User-defined values, such as a specific banner variable.

Creating a Variable

1. Go to Tag Manager > Workspace > Variables.

2. Click Create Variable or Import Built-in Variable.

3. Choose the variable type (e.g., Data Layer Variable, URL, Custom JavaScript).

4. Save and attach to triggers or tags.

Example Variables

• Click Classes (data layer variable).

• Page URL (used for page view triggers).

• addBannerVar (custom URL variable attached to the banneradd trigger).

Publishing Changes

After configuring tags, triggers, and variables:

1. Click Preview to test the setup before going live.

2. Once verified, click Publish to activate the changes in your live environment.