# Listings & Analytics

#### Minimum SDK Requirement

To use the **Deferred Deep Link** feature, please update your SDKs to the following minimum versions:

* **Swift SDK:** v4.13.0
* **Android SDK:** v4.11.0

***

The **Deferred Deep Link List** page allows you to view, manage, and measure the performance of all your deferred deep links. This dashboard provides aggregated and per-link metrics such as link creation date, total clicks, landing page views, button clicks, and download counts.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2Ffx7b5PzFFYDPVp0if9fO%2FScreenshot%202025-10-15%20at%2017.28.37.png?alt=media&#x26;token=dddb1645-daa7-407e-84d2-652520ffb143" alt=""><figcaption></figcaption></figure>

### Summary Metrics

At the top of the page, performance cards show cumulative statistics for the selected time range.

| Metric                      | Description                                                                        |
| --------------------------- | ---------------------------------------------------------------------------------- |
| **Link Counts**             | Total number of active deferred deep links created within your workspace.          |
| **Link Clicks**             | Total number of times any deferred deep link was clicked.                          |
| **Landing Page Views**      | Number of times users viewed the landing page generated by the deferred deep link. |
| **Downloads Button Clicks** | Number of times users clicked the “Download the App” button on the landing page.   |
| **Downloads**               | Number of users who completed app downloads after clicking the link.               |

#### Time Filter

Select the reporting period for analytics:

* **Today, Yesterday, 7D, 30D, 3M, 6M, 12M**
* Or use the **Custom** date picker to define a specific range.

All metrics and table data below adjust dynamically based on the selected time window.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FoWkcR9kx5H11I0oSMV7E%2FScreenshot%202025-10-15%20at%2015.50.36.png?alt=media&#x26;token=cdea4575-2f46-4a35-8f71-599de8fee632" alt="" width="563"><figcaption></figcaption></figure>

#### Filtering and Search

* **Search Bar**: Use the search field to find a deferred deep link by name.
* **Hide Columns**: Adjust table visibility to focus on relevant data.
* **Rows per Page**: Select how many results to display per page (10, 20, etc.).

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FExJeWh7CMGnKafxCuQon%2FScreenshot%202025-10-15%20at%2016.06.56.png?alt=media&#x26;token=f8bd86b4-0b4e-4f2d-bb9c-f253fbc1cf94" alt="" width="375"><figcaption></figcaption></figure>

### Deferred Deep Link Table

Displays all created deferred deep links with detailed attributes and performance indicators.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FHUA8G8PTY0Nqz5fkQxNz%2FScreenshot%202025-10-15%20at%2016.07.43.png?alt=media&#x26;token=e062405c-ac33-454e-a905-2a2cca16d914" alt="" width="563"><figcaption></figcaption></figure>

<table><thead><tr><th width="258.6624755859375">Column</th><th>Description</th></tr></thead><tbody><tr><td><strong>Deferred Deeplink Name</strong></td><td>The internal name you assigned when creating the deep link. Clickable to view or edit.</td></tr><tr><td><strong>Deferred Deeplinks</strong></td><td>The generated link URL used in campaigns (e.g., <code>https://impactfintech.nms.ist/dp/OWRMSC</code>). <br>Copy icon available for quick sharing.</td></tr><tr><td><strong>Create Date</strong></td><td>The date the deferred deep link was created.</td></tr><tr><td><strong>Link Clicks</strong></td><td>Total number of user clicks on the specific link within the selected period.</td></tr><tr><td><strong>Downloads</strong></td><td>Number of completed downloads attributed to this link.</td></tr><tr><td><strong>Actions</strong></td><td>Opens additional options to edit, view details, analytics, clone or delete the link.</td></tr></tbody></table>

### Metrics Interpretation

> All displayed data is **responsive** and updates automatically based on the selected time period. Only events and metrics that occurred within the chosen date range are reflected in the results.

**Link Counts**

Indicates the total number of deferred **deep** **links** **created** within the selected time range. Useful for monitoring link generation activity across campaigns.

**Link Clicks**

Counts **every** **click** **from** **all** **user** **sources** such as SMS, email, web, push notifications, or QR codes. This metric measures initial engagement with your deferred deep link.

**Landing Page Views**

Represents **total** **visits to the** **landing** **page** generated by the deferred deep link. Each view is recorded as a unique event, and multiple visits by the same user are counted separately.

**Downloads Button Clicks**

Tracks how many users clicked the **Download the App** button on the landing page. This indicates user intent and helps measure how effectively the landing page drives conversions.

**Downloads**

Shows the total number of app downloads that occurred after a deferred deep link was clicked, calculated within the selected time range. This metric reflects successful conversions from link engagement to app installation.

**Download Metric Logic**

Tracks downloads only when users open the app within **15** **minutes** after clicking **Download**, ensuring metrics reflect genuine post-install engagement.

<table data-header-hidden><thead><tr><th width="165.1552734375">Step</th><th width="253.6910400390625">Action</th><th>What Netmera Tracks</th></tr></thead><tbody><tr><td><strong>User clicks Download</strong></td><td>User taps the <strong>Download</strong> button on the landing page.</td><td>Netmera records the event and the user’s activity to link later activity.</td></tr><tr><td><strong>App opens within 15 minutes</strong></td><td>The user installs and opens the app shortly after.</td><td>Counted as a <strong>Confirmed Download</strong> — displayed in analytics.</td></tr><tr><td><strong>App not opened within 15 minutes</strong></td><td>The user does not launch the app soon after download.</td><td>Only <strong>previous metrics</strong> (link clicks, landing views, download clicks) are included in analytics.</td></tr></tbody></table>

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FNvYAGQo1p3HbvAqUGJWB%2FScreenshot%202025-10-15%20at%2016.01.29.png?alt=media&#x26;token=7b1c0616-dbea-4288-8077-e5a36b24a7dd" alt=""><figcaption></figcaption></figure>

### Tracking and Re-targeting

All recorded metrics, including **link clicks**, **landing page views**, **download button clicks**, and **app installs** can be **tagged** or **exported** from the dedicated analytics screens.

These metrics can be used for:

* Export or tag users to **re-engage** them through **push**, **SMS**, or **email** channels.