Listings & Analytics
The Deferred Deep Link List page allows you to view, manage, and measure the performance of all your deferred deep links. This dashboard provides aggregated and per-link metrics such as link creation date, total clicks, landing page views, button clicks, and download counts.
Summary Metrics
At the top of the page, performance cards show cumulative statistics for the selected time range.
Link Counts
Total number of active deferred deep links created within your workspace.
Link Clicks
Total number of times any deferred deep link was clicked.
Landing Page Views
Number of times users viewed the landing page generated by the deferred deep link.
Downloads Button Clicks
Number of times users clicked the “Download the App” button on the landing page.
Downloads
Number of users who completed app downloads after clicking the link.
Time Filter
Select the reporting period for analytics:
Today, Yesterday, 7D, 30D, 3M, 6M, 12M
Or use the Custom date picker to define a specific range.
All metrics and table data below adjust dynamically based on the selected time window.
Filtering and Search
Search Bar: Use the search field to find a deferred deep link by name.
Hide Columns: Adjust table visibility to focus on relevant data.
Rows per Page: Select how many results to display per page (10, 20, etc.).
Deferred Deep Link Table
Displays all created deferred deep links with detailed attributes and performance indicators.
Deferred Deeplink Name
The internal name you assigned when creating the deep link. Clickable to view or edit.
Deferred Deeplinks
The generated link URL used in campaigns (e.g., https://impactfintech.nms.ist/dp/OWRMSC).
Copy icon available for quick sharing.
Create Date
The date the deferred deep link was created.
Link Clicks
Total number of user clicks on the specific link within the selected period.
Downloads
Number of completed downloads attributed to this link.
Actions
Opens additional options to edit, view details, analytics, clone or delete the link.
Metrics Interpretation
All displayed data is responsive and updates automatically based on the selected time period. Only events and metrics that occurred within the chosen date range are reflected in the results.
Link Counts
Indicates the total number of deferred deep links created within the selected time range. Useful for monitoring link generation activity across campaigns.
Link Clicks
Counts every click from all user sources such as SMS, email, web, push notifications, or QR codes. This metric measures initial engagement with your deferred deep link.
Landing Page Views
Represents total visits to the landing page generated by the deferred deep link. Each view is recorded as a unique event, and multiple visits by the same user are counted separately.
Downloads Button Clicks
Tracks how many users clicked the Download the App button on the landing page. This indicates user intent and helps measure how effectively the landing page drives conversions.
Downloads
Shows the total number of app downloads that occurred after a deferred deep link was clicked, calculated within the selected time range. This metric reflects successful conversions from link engagement to app installation.
Download Metric Logic
Tracks downloads only when users open the app within 15 minutes after clicking Download, ensuring metrics reflect genuine post-install engagement.
User clicks Download
User taps the Download button on the landing page.
Netmera records the event and the user’s activity to link later activity.
App opens within 15 minutes
The user installs and opens the app shortly after.
Counted as a Confirmed Download — displayed in analytics.
App not opened within 15 minutes
The user does not launch the app soon after download.
Only previous metrics (link clicks, landing views, download clicks) are included in analytics.
Tracking and Re-targeting
All recorded metrics, including link clicks, landing page views, download button clicks, and app installs can be tagged or exported from the dedicated analytics screens.
These metrics can be used for:
Export or tag users to re-engage them through push, SMS, or email channels.
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