# WhatsApp Unsubscribe Button

Managing user consent is a critical part of effective and compliant customer communication. The **WhatsApp Unsubscribe** flow enables businesses to respect user preferences while maintaining transparent and trustworthy interactions on WhatsApp.

By allowing end users to unsubscribe directly through WhatsApp messages, this flow ensures that opt-out requests are captured **immediately**, **accurately**, and **without manual intervention**, helping businesses keep consent data up to date.

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{% stepper %}
{% step %}
**Create the WhatsApp template**

Create a WhatsApp message template in your WhatsApp Business account. Add a button using the **unsubscribe link provided by Netmera.**
{% endstep %}

{% step %}
**Use the template in Netmera**

After approval, the template becomes available in the Netmera Panel.
{% endstep %}

{% step %}
**Send the campaign**

The campaign is delivered with an Unsubscribe button included in the message.
{% endstep %}

{% step %}
**User clicks Unsubscribe**

When the user clicks the button, an unsubscribe event is sent to Netmera.
{% endstep %}

{% step %}
**Status is updated automatically**

The user’s WhatsApp opt-out status is updated instantly, and the unsubscribe event appears in the user’s event history.
{% endstep %}
{% endstepper %}

## How the Unsubscribe Flow Works

### Step 1: Template Creation and Get Approval

Create and approve a WhatsApp template in your WhatsApp Business account that includes a **button**. The button must contain a registered **unsubscribe link you will acquire from Netmera.**

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FTaZVtsJwJY3cscagLgyr%2FScreenshot%202025-11-26%20at%2014.39.34.png?alt=media&#x26;token=1c4895cb-8653-4465-9802-0272a2385634" alt=""><figcaption></figcaption></figure>

### Step 2: Template Availability In Netmera

Once the template is approved, it becomes available in Netmera Panel.

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### Step 3: Campaign delivery

When the campaign is created and sent to the end user, the WhatsApp message is delivered with the Unsubscribe button.

### Step 4: User Interaction and Event Tracking&#x20;

If the end user chooses to unsubscribe, they click the Unsubscribe button. This action triggers an event via the unsubscribe link, which is sent to Netmera.

### Step 5: Opt-Out Status Update

As a result, the end user’s **WhatsApp opt-out status** is updated in Netmera, and the **Unsubscribe WhatsApp Event** becomes visible for that user.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FVp2MrKU8TElO2RzCH2Bo%2FScreenshot%202025-12-18%20at%2016.30.21.png?alt=media&#x26;token=68cc0eb9-941d-435b-8d97-f23f3b86fdbf" alt="" width="563"><figcaption></figcaption></figure>

#### What Happens After a User Unsubscribes?

* The user’s WhatsApp opt-out status is updated in Netmera.
* The user is automatically excluded from future WhatsApp campaigns.
* The unsubscribe action is recorded as an event for tracking and auditing purposes.