> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/whatsapp/whatsapp-unsubscribe-button.md).

# WhatsApp unsubscribe button

Add an unsubscribe (opt-out) button to WhatsApp templates so users can unsub in one tap and Netmera updates their consent status automatically.

Managing user consent is a critical part of effective and compliant customer communication. The **WhatsApp Unsubscribe** flow enables businesses to respect user preferences while maintaining transparent and trustworthy interactions on WhatsApp.

By allowing end users to unsubscribe directly through WhatsApp messages, this flow ensures that opt-out requests are captured **immediately**, **accurately**, and **without manual intervention**, helping businesses keep consent data up to date.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2Fsef2eQznJvk6tmNctqbr%2FGroup%2091597.png?alt=media&amp;token=932e7955-87f3-485f-8cba-41bd3aab9cf1" alt="" width="563"><figcaption></figcaption></figure>

### Step 1: Template Creation and Get Approval

Create and approve a WhatsApp template in your WhatsApp Business account that includes a **button**. The button must contain a registered **unsubscribe link you will acquire from Netmera.**

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FTaZVtsJwJY3cscagLgyr%2FScreenshot%202025-11-26%20at%2014.39.34.png?alt=media&amp;token=1c4895cb-8653-4465-9802-0272a2385634" alt=""><figcaption></figcaption></figure>

### Step 2: Template Availability In Netmera

Once the template is approved, it becomes available in Netmera Panel.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FafjE7ElHs7uNc3oWfyPH%2FScreenshot%202025-11-26%20at%2014.48.43.png?alt=media&amp;token=8ee6e684-4850-4014-a589-88c1b0d4537e" alt=""><figcaption></figcaption></figure>

### Step 3: Campaign delivery

When the campaign is created and sent to the end user, the WhatsApp message is delivered with the Unsubscribe button.

### Step 4: User Interaction and Event Tracking

If the end user chooses to unsubscribe, they click the Unsubscribe button. This action triggers an event via the unsubscribe link, which is sent to Netmera.

### Step 5: Opt-Out Status Update

As a result, the end user’s **WhatsApp opt-out status** is updated in Netmera, and the **Unsubscribe WhatsApp Event** becomes visible for that user.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FVp2MrKU8TElO2RzCH2Bo%2FScreenshot%202025-12-18%20at%2016.30.21.png?alt=media&amp;token=68cc0eb9-941d-435b-8d97-f23f3b86fdbf" alt="" width="375"><figcaption></figcaption></figure>

#### What Happens After a User Unsubscribes?

* The user’s WhatsApp opt-out status is updated in Netmera.
* The user is automatically excluded from future WhatsApp campaigns.
* The unsubscribe action is recorded as an event for tracking and auditing purposes.


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