WhatsApp Unsubscribe Button

Managing user consent is a critical part of effective and compliant customer communication. The WhatsApp Unsubscribe flow enables businesses to respect user preferences while maintaining transparent and trustworthy interactions on WhatsApp.

By allowing end users to unsubscribe directly through WhatsApp messages, this flow ensures that opt-out requests are captured immediately, accurately, and without manual intervention, helping businesses keep consent data up to date.

1

Create the WhatsApp template

Create a WhatsApp message template in your WhatsApp Business account. Add a button using the unsubscribe link provided by Netmera.

2

Use the template in Netmera

After approval, the template becomes available in the Netmera Panel.

3

Send the campaign

The campaign is delivered with an Unsubscribe button included in the message.

4

User clicks Unsubscribe

When the user clicks the button, an unsubscribe event is sent to Netmera.

5

Status is updated automatically

The user’s WhatsApp opt-out status is updated instantly, and the unsubscribe event appears in the user’s event history.

How the Unsubscribe Flow Works

Step 1: Template Creation and Get Approval

Create and approve a WhatsApp template in your WhatsApp Business account that includes a button. The button must contain a registered unsubscribe link you will acquire from Netmera.

Step 2: Template Availability In Netmera

Once the template is approved, it becomes available in Netmera Panel.

Step 3: Campaign delivery

When the campaign is created and sent to the end user, the WhatsApp message is delivered with the Unsubscribe button.

Step 4: User Interaction and Event Tracking

If the end user chooses to unsubscribe, they click the Unsubscribe button. This action triggers an event via the unsubscribe link, which is sent to Netmera.

Step 5: Opt-Out Status Update

As a result, the end user’s WhatsApp opt-out status is updated in Netmera, and the Unsubscribe WhatsApp Event becomes visible for that user.

What Happens After a User Unsubscribes?

• The user’s WhatsApp opt-out status is updated in Netmera.

• The user is automatically excluded from future WhatsApp campaigns.

• The unsubscribe action is recorded as an event for tracking and auditing purposes.