About Push Notifications
Keep Users Informed, Drive Engagement, and Deliver Real-Time, Personalized Content
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Keep Users Informed, Drive Engagement, and Deliver Real-Time, Personalized Content
Last updated
Was this helpful?
Push notifications are brief, actionable messages delivered directly to users’ devices—even when they are not actively engaging with your platform. With Netmera, push notifications become more than alerts—they transform into strategic tools for delivering personalized, real-time communication that drives engagement and conversion.
Netmera Push Notifications help you:
Instantly connect with users on both mobile and web platforms
Share personalized content, updates, and alerts tailored to each user
Improve user engagement, drive conversions, and increase retention
Remain visible and relevant in a highly competitive digital environment
Netmera’s push notification system supports a wide range of engagement scenarios. Whether you’re promoting a flash sale, sharing personalized recommendations, or reactivating dormant users, the platform provides the tools to deliver timely, high-impact messages.
Promotions and Offers
Notify users about discounts, limited-time offers, and exclusive deals.
News and Updates
Share the latest company news or product updates in real-time.
Abandoned Carts
Remind users of unpurchased items and prompt them to complete their purchase.
Re-Engagement
Reach out to inactive users and encourage them to return.
Location-Based Promotions
Deliver location-specific promotions when users are near a physical store.
Netmera allows you to send customized notifications tailored to each user’s behavior and preferences. For example, you can deliver product updates based on previous interactions, remind users about abandoned carts, or follow up on purchases with personalized recommendations. This approach helps create a one-to-one messaging experience that increases message relevance and user engagement. For implementation steps and personalization rules, please refer to the Personalized Messages.
These predictive segments analyze user activity to forecast future behaviors—such as which users are at risk of churning, which are likely to make a purchase, or who might opt out of communications. Based on these insights, you can automatically engage with users who are most likely to respond to your message.
Predict churn, purchases, opt-outs, and even more
Automatically target users likely to perform key actions
Customize and organize your campaigns with higher precision
Visit our dedicated page to explore more AI-Based Segments.
To maximize impact, Netmera enables you to test multiple versions of a notification on a small user group before sending it to your entire audience. After measuring performance (clicks, conversions, etc.), the system selects the most effective version and delivers it to the remaining users. This helps you refine messaging strategies based on actual user behavior.
Use A/B Testing to:
Compare message titles, visuals, or call-to-actions
Identify what drives better engagement or conversions
Eliminate guesswork from campaign content decisions
Details are available in Push A/B Testing page.
You can instantly track metrics such as delivery rates, click-throughs, and conversions, as well as revenue generated from specific campaigns.
Delivery rates
Click-throughs
Conversions and revenue
This visibility enables you to identify what’s working and what needs adjustment. More importantly, you can use these insights to retarget users—whether they clicked the message, ignored it, or didn’t receive it—allowing you to fine-tune your follow-up strategy for better results. Visit our detailed page Reportsor Analytics.
Mistakes in messaging can happen, and when they do, Netmera gives you the tools to respond quickly. The Recall feature allows you to withdraw a mis-sent or incorrect push notification from users' devices—even after it has been delivered. You don’t need to involve Support or wait for technical intervention. The recall happens instantly across all devices, helping you avoid confusion, preserve your brand’s credibility, and maintain control over your communications.
Immediate message removal from all devices
Error correction without developer assistance
Maintained brand trust and message integrity
To learn more about the Recall feature, visit our detailed page Recall Campaigns.
In moments when timing is critical, Fast Push ensures your message is delivered with maximum speed. Whether you’re announcing a flash sale, breaking news, or an urgent system update, Fast Push minimizes latency and delivers your notification almost instantly.
Flash sales with short expiry windows
Breaking news alerts
Urgent service updates
This is particularly useful when reaching users before a promotion ends or informing them of time-sensitive events. Thanks to Netmera’s high-performance infrastructure, you can confidently reach your audience without delays—ensuring that your message lands when it’s most impactful.
Netmera’s push notification system provides a flexible, high-performance messaging channel that supports both automated and manual campaign management. With tools for real-time delivery, user personalization, behavioral prediction, message testing, and error correction, you can confidently build campaigns that align with your business goals.
Stay connected to your audience with Netmera’s reliable and performance-optimized push infrastructure.
